Lands’ End continues to give back, providing free warm coats to those in need
Lands’ End has partnered with The Weather Channel television network and One Warm Coat for the 3rd Annual One Warm Coat Day. On October 3rd on One Warm Coat Day, a national day of awareness, activation, and support, if you visit LandsEnd.com and purchase a Lands’ End signature Squall Coat or Jacket, the brand will donate one new outerwear item to One Warm Coat. It doesn’t end there; from October 3rd – October 9th, if you visit a Lands’ End retail store and bring in a new or gently worn coat or jacket to donate, you’ll receive 40% off one in-store outerwear item.
Lands’ End, known for its expansive outerwear offering, aims to give back and share the warmth as we near the colder months. Entering its second year as the Official Outfitter of The Weather Channel television network, both Lands’ End and The Weather Channel will promote the partnership with One Warm Coat across all platforms.
“At Lands’ End we are always looking for ways to give back to the community. One Warm Coat and The Weather Channel give us the platform and opportunity to allow our employees and customers to participate and give back to those in need across the country,” said Claudia Mazo, SVP Retail, Lands’ End. “What a great way to kick off the fall and holiday season!“
“With winter right around the corner, now is the time to prepare,” said Nora Zimmett, EVP and Chief Content Officer at The Weather Channel television network. “That’s why we are teaming up with Lands’ End and One Warm Coat to help raise awareness for One Warm Coat Day and help get warm coats to those in need.”
“One Warm Coat is thrilled to be working with Lands’ End and The Weather Channel to ensure no one goes cold this winter! The integrated campaign the two companies are launching will create heightened awareness of the tremendous need for warm coats. We hope this will inspire individuals and organizations across the country to help spread warmth to people in need,” said Beth W. Amodio, President & CEO of One Warm Coat.