vineyard vines Announces Continued Partnership with Bright Pink in Honor of National Breast Cancer Awareness Month

vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, is continuing their partnership with Bright Pink, the only non-profit organization dedicated to the prevention and early detection of breast and ovarian cancer. The limited-edition collection includes styles for the whole family and accessories bearing the brand’s whale logo paired with the breast cancer awareness Pink Ribbon. In the continued effort to promote Breast Cancer Awareness, from September 23 to October 31, 2019, vineyard vines will donate 20% of all sales from the product collection to Bright Pink. The assortment will be made available for purchase at vineyardvines.com and select vineyard vines stores.

Marking the third year of this partnership, this special collection raises much needed awareness around breast and ovarian cancer, while honoring loved ones who have been lost or are presently fighting. Priced from $32.50-$95.00, the assortment includes some of the brand’s best-selling tee silhouettes for men, women and kids, as well as a silk tie detailed with the brand’s smiling pink whale logo paired with the iconic Pink Ribbon.

Big & Tall 2019 Breast Cancer Awareness Long-Sleeve Pocket T-Shirt, $48

Continuing our partnership with Bright Pink is an important, personal mission, as we lost our mom to cancer and experienced first-hand the effects this horrible disease has on loved ones,” said Shep Murray, vineyard vines CEO & co-founder. Ian Murray, vineyard vines CEO & co-founders adds, “We are grateful that we can continue to work with Bright Pink whose mission is to empower and educate women to know their risks and manage their health proactively.

Bright Pink is so proud to team up with Vineyard Vines for a third year this fall to spread our message of Breast & Ovarian Cancer prevention to customers nationwide. Through the generosity of vineyard vine’s commitment to our mission we will have the power to educate and equip thousands of women on their breast and ovarian cancer risk, and together we will create a more beautiful and brighter future,” said Katie Thiede, CEO Bright Pink

Bright Pink logo

Bright Pink is a national nonprofit focused on the prevention of breast and ovarian cancer. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to know their risk and manage their health proactively. Bright Pink’s innovative programs motivate women to prioritize prevention, help women assess their risk for breast and ovarian cancer, equip women with personalized risk-management recommendations, and empower women to manage their health proactively in partnership with a healthcare provider. Since 2007, Bright Pink has inspired over 1.5 million women to be their own best health advocates.

In conjunction with the special collection, the vineyard vines website will enable consumers to proactively take their health into their own hands through Bright Pink’s “AssessYourRisk.org” self-evaluation. Additionally, starting this month, vineyard vines and Ocean Spray will partner to support Bright Pink by uniting to further empower women to take charge of their health.

A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.

aden + anais Introduces The Harry Potter™ Limited Edition Collection of Magical Muslin Products for Baby & Family

Enchant baby and family with metallic prints inspired by the magic of Harry Potter™

aden + anais, the baby care brand known for its modern muslin swaddles and premium baby wear, today announces the addition of its new aden + anais Harry Potter™ Limited Edition Collection, the most magical muslin line for baby and family. Starting today, Wizarding World fans can purchase the brand’s limited edition products, featuring designs charmed with metallic foil accents and inspired by iconic imagery from Hogwarts™ and beyond. The collection of swaddles, burpy bibs, baby sleeping bags, dream blankets and full-size blankets was designed by aden + anais, the first of its collaborations with Warner Bros. Consumer Products, to capture the imaginations of Harry Potter fans who want to share the charms of the Wizarding World with their own children, families and friends.

Since 2006, the aden + anais® brand has brought the Australian legacy of cotton muslin to the forefront of modern baby care. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding and more.

The aden + anais Harry Potter Limited Edition Collection features four print designs to inspire the comfiest cuddles, including Snitch Dot, Invisibility Cloak, Hedwig and Hogwarts Grounds. All of the products featured in the muslin collection are breathable and versatile, ensuring little ones’ ultimate comfort from bedtime to mealtime to playtime.

Many first generation Wizarding World fans are now having families of their own, and we want to inspire them to continue passing down the Harry Potter fandom to their own children through this collection,” said Christina Campisi, Director of Integrated Marketing, aden + anais.

The collection was designed by Lauren Hauck, Associate Textile Designer, aden + anais. “What I loved about reading Harry Potter stories growing up is that they evoked visuals that sprung to life before my eyes,” said Hauck. “I wanted to do the same with the designs we created for the aden + anais Harry Potter Limited Edition Collection. Majority of the collection artwork is hand drawn or hand painted, including everybody’s favorite imagery. In the ‘Snitch dot’ design, we etched the Snitch as it darts through the sky, the sketchy circles imitating the shadowy glimpse you catch as it quickly escapes your eye through painted clouds. For the ‘invisibility cloak’ design, we portray the famous lightning bolt, and the six-point stars that imprint the pages of every Harry Potter book.”

Great for holiday gifting, baby shower gifting or gifting yourself something special, the aden + anais Harry Potter™ Limited Edition Collection features the following products:

aden + anais, the baby care brand known for its modern muslin swaddles and premium baby wear, today announces the addition of its new aden + anais Harry Potter™ Limited Edition Collection.
  • Swaddle 3-pack OR Single Swaddle: Charmed with metallic accents, these limited-edition muslin swaddles work as a swaddle, stroller or nursing cover, burp cloth, tummy time blanket, changing pad cover and more. Bring with you from mealtime to playtime to bedtime!
  • Burpy Bib: This 100% cotton muslin burpy bib doubles as an absorbent bib and burp cloth to keep you and your little one clean during and after mealtime. Generously sized fabric drapes over baby’s shoulders and snaps at the back for a breathable bib that catches the sneakiest of side dribbles and drools, or it can sit over your shoulder for a no-slip burp cloth.
  • Dream Blanket: Made with four layers of 100% cotton muslin, this limited-edition blanket is perfect for both newborns and toddlers. The generously-sized blanket ensures tummy time, playtime, cuddle time and bedtime are nothing less than dreamy.
  • Light Sleeping Bag: This limited-edition 100% muslin light sleeping bag inspires a comfy night’s sleep. Impossible for little legs to kick off, the 1.0 TOG sleeping bag slips over baby’s pajamas for easy night, eliminating the stress of loose blankets in the crib, and zips open from the bottom for stealth nighttime changes.
  • Oversized Muslin Blanket: The entire family will love this oversized muslin blanket. Made with four layers of 100% cotton muslin, the blanket features the comfy softness that little ones love at a size big enough for grown-ups. Perfect for family snuggle time, the machine washable blanket is sure to conjure to the comfiest cuddles for the young and young at heart.

We enjoyed developing these inspired designs on our favorite muslin fabric and incorporating metallic foil accents that are sure to be a crowd pleaser with parents and babies alike. The collection is a must have for any Wizarding World fan,” said Hauck.

The aden + anais Harry Potter Limited Edition Collection carries a story for the sweetest of all dreams. The collection has an SRP ranging from $22.95 (for single swaddle) to $174.95 (for the oversized muslin blanket) and is available until sold out on www.adenandanais.com and at select retailers in the U.S. and Canada, including Bloomingdales, Buy Buy Baby, Indigo, Nordstrom, Saks, Snuggle Bugz and Well.ca. Additional regional boutiques carrying the aden + anais Harry Potter Collection include Albee Baby (New York City), Galt Baby/Toys (Chicago), Macro Baby (Orlando), Magic Beans (New England), La Ideal (Miami), Posh Baby (Portland and Seattle), Pump Station and Juvenile Shop (Los Angeles).

The company, which has offices in the United States, United Kingdom and Japan, and additional distribution across Australia, Canada, France and Germany, has sold more than 25 million swaddles in 65 countries worldwide. For more information on the aden + anais brand and product collections, please visit www.adenandanais.com.

LeapFrog® Expands Infant and Preschool Collection with New Learning Toys

Interactive Products Encourage Essential Skills such as Vocabulary, Numbers and More

LeapFrog® Enterprises, Inc., a leader in innovative learning toys for children, has announced the availability of engaging new additions to its award-winning infant, toddler and preschool lines. The new educational toys include an interactive grill that inspires pretend play, a dancing panda that sparks learning excitement through music and colorful maracas that introduce colors, numbers and music.

At LeapFrog, what we do best is combine learning with fun ways to play,” said Andy Keimach, President, VTech Electronics North America, LeapFrog’s parent company. “This year we’re expanding on role play and musical toys packed with interactive content!

The Smart Sizzlin’ BBQ Grill™ features pretend temperature controls, a rotisserie and 16 play pieces to encourage pretend play. When food pieces are attached to the skewer, the grill will recognize each piece while introducing food and colors. Little ones can get up and move with the musical Learn & Groove® Dancing Panda™, available exclusively at Walmart. They can play Freeze Dance and other games to explore the learning content, toggle the bridge switch to scroll through numbers 1-10 and letters A-Z, and use the whammy-bar music button to select dozens of different tunes. Finally, children can shake up learning with the Learn & Groove® Shakin’ Colors Maracas™, featuring three modes of play that introduce colors, numbers and music. Little ones can count from 1-10 with every shake and use English and Spanish modes to explore all of the content in both languages.

Highlights of the line, available now, include:

LeapFrog® expands infant and preschool collection with new learning toys, such as the Smart Sizzlin’ BBQ Grill™.
LeapFrog® expands infant and preschool collection with new learning toys, such as the Smart Sizzlin’ BBQ Grill™.

Smart Sizzlin’ BBQ Grill™: Keep learning on the menu with the Smart Sizzlin’ BBQ Grill™! Little grill masters can pretend to grill by securely placing eight different play food items on the interactive skewer. This smart grill recognizes the food’s name and color. Twist the skewer to count along with the grill, then turn the temperature dial from 1 to 10. Hear the sizzling and cooking sounds! The grill knows if the heat is too high and asks to have the dial turned to a lower number. Safety messages are included: “Careful. The grill’s hot! Don’t get burned.” Utensil hooks keep the tongs and spatula at the ready to serve steak, fish, green peppers and more onto the included plates. Don’t forget the pretend sauce! Learn, Play and Music modes multiply the fun. Press the star button for grilling suggestions, melodies, phrases and sound effects. The pieces store inside this entertaining grill for easy clean-up. (Ages 2+ Years; MSRP: $39.99)

LeapFrog® expands its infant and preschool collection with new learning toys, such as the Learn & Groove® Dancing Panda™.
LeapFrog® expands its infant and preschool collection with new learning toys, such as the Learn & Groove® Dancing Panda™.

Learn & Groove® Dancing Panda™: Get up and move with the musical Learn & Groove® Dancing Panda™, available exclusively at Walmart! Watch Panda shake, dance and spin around to the music. The LED screen on his guitar lights up with shapes, letters and numbers with four play modes. Play Freeze Dance and other games to explore the learning content. Press the musical instrument buttons on Panda’s light-up shoes to hear a saxophone, trumpet, drum and guitar. Toggle the bridge switch to scroll through numbers 1-10 and letters A-Z, while the whammy-bar music button on Panda’s guitar selects dozens of different tunes, including songs about numbers, shapes, colors, letters and musical instruments. (Ages 9+ Months; MSRP: $29.82)

LeapFrog® expands its infant and preschool collection with new learning toys, such as the LeapFrog® Learn & Groove® Shakin’ Colors Maracas™.
LeapFrog® expands its infant and preschool collection with new learning toys, such as the LeapFrog® Learn & Groove® Shakin’ Colors Maracas™.

Learn & Groove® Shakin’ Colors Maracas™: Shake up learning with the Learn & Groove® Shakin’ Colors Maracas™! One maraca includes colorful shaker beads and the other features a light-up dome that changes colors and plays maraca sound effects. This musical toy includes three play modes that introduce colors, numbers and music. Little ones can add rattling sounds to the songs that play, count from 1-10 with every shake and press the six light-up buttons to hear color and instrument names. Switching between English and Spanish mode lets kids explore all of the content in both languages. (Ages 6+ Months; MSRP: $14.99)

For more information, visit www.leapfrog.com.

Banana Republic And Jared Goff Introduce New Fall 2019 Campaign, A Cheeky Nod To Goff’s California Style Roots

Banana Republic and Jared Goff, a two-time NFL Pro Bowl selection and Super Bowl contender, are proud to introduce their latest collaborative campaign just in time for football season. Banana Republic’s new campaign offers a humorous take on the duality of Goff’s California style roots – NorCal (Northern California) vs. SoCal (Southern California) – with a disruptive meme-driven social media approach full of playful GIFs, images and site experience.

“These style memes of me goofing off, or should I say Goff-ing off, were hilarious to shoot,” says Goff.

Inspired by Goff as his own style wingman and alter ego, the Fall 2019 campaign is an amusing product-driven style story with a twist of situational humor. In the creative, Goff comically faces off against himself, spoofing his own body double in a bromance that shines a spotlight on the fashion and versatility of Banana Republic product through Goff’s style playbook.

The campaign is a personal one for Goff given it was shot in his Los Angeles home and revolves around some of his favorite activities off the field – from playing golf and poker to cannonballing in the pool, among other shenanigans. In each scenario, Goff works it, wearing key Banana Republic pieces that showcase Fall fashion and premium fabrics, including new smart-weight wool suiting separates, iconic outerwear, and modern classics like a vegan suede utility coat and cashmere hoodie.

“Jared’s confident personal style allowed us to feature the range of our most iconic products in a new way,” says Banana Republic Chief Marketing Officer Mary Alderete. “This new campaign may be unexpected for the brand in that it’s built around social media memes, which is disruptive for the fashion category. It’s exciting to push the media mix in ways that are most relevant to Jared’s fans and our customers who want to see how Banana Republic pieces work in Jared’s lifestyle – and in this case, with a comic twist.”

Goff is a dynamic athlete who defies limits and was named the fastest number one overall draft pick in the history of the League to advance to the Super Bowl. BR first identified the rising star in the 2018 season and then announced the three-year veteran as the company’s latest men’s style ambassador in March 2019. Goff was recently awarded the highest guaranteed salary in the NFL for a new four-year contract agreement. As partners, Goff brings the energy of the new NFL to represent the Banana Republic men’s modern merchandise mix by appearing in advertising creative and championing key product through public appearances and media activations.

“These style memes of me goofing off, or should I say Goff-ing off, were hilarious to shoot,” says Goff. “Most fashion campaigns are really serious, but my style is more effortless, so the humor of using me as a cast of characters opposite myself makes fashion fun.”

In three short years, Jared Goff has established himself as one of the young superstars of the NFL. In 2019, he became the fastest No. 1 overall pick in the history of the League to advance to the Super Bowl. Born and raised in the Bay area, Goff is a graduate of Marin Catholic High School where he earned a scholarship to play quarterback at the University of California at Berkeley. After three years at Cal, Goff declared for the 2016 NFL Draft and was selected as the top pick by the LA Rams.