Macy’s Supports Breast Cancer Research This October With ‘We All Thrive’ Campaign

Join Macy’s by donating change to benefit the Breast Cancer Research Foundation and shopping limited-time product that gives back at macys.com/pinkshop

Macy’s, a proud supporter of the Breast Cancer Research Foundation, is inspiring customers to shop pink this October with its We All Thrive campaign. The program celebrates breast cancer thrivers and empowers customers to support the fight against breast cancer by purchasing their favorite pink products on macys.com at The Pink Shop, or participating in a month-long round up campaign in store.

Pink Shop

Shop The Pink Shop in-store and online at Macy’s this October to support breast cancer Thrivers. Ideology Fight Like A Girl T-shirt, $29.50 (Photo: Business Wire)

Starting today, Macy’s customers can visit The Pink Shop, an online store featuring charitable pink fashion, home and beauty products, available at macys.com/pinkshop. The Pink Shop offers everything from an Estee Lauder bright pink lipstick set and a Movado pink gold tone watch to Peter Thomas Roth rose quartz earrings or a comfy Ralph Lauren graphic sweatshirt. Other brands include Samsonite, Wacoal, Clinique, Bali, Coach, Guess, Alex Woo, Origins and IT Cosmetics. Everyone from Grandma and Grandpa to the little ones in the family can rock their pink style all month long and show thrivers their love.

Shop The Pink Shop in-store and online at Macy’s this October to support breast cancer Thrivers. Ideology Warrior Sherpa Hoodie, $59.50 (Photo: Business Wire)

Now through October, customers can shop Ideology’s special collection of Breast Cancer Awareness Month athleisure styles created for Macy’s. Each piece is complete with inspirational messaging and imagery with the pink ribbon and phrases like “Fight Like A Girl” and “Warrior.” What’s more, with the purchase of an Ideology Breast Cancer Collection item, Macy’s will donate 20 percent of the purchase price to BCRF.

Customer Round-Up Breast Cancer Research Foundation

For the first time, from October 1 to October 31, Macy’s invites customers to participate in the We All Thrive campaign by rounding up in-store purchases to the nearest dollar, up to $0.99 and donating the change to benefit the Breast Cancer Research Foundation, the largest private funder of breast cancer research in the world. Customers can check out in-store visuals plus macys.com/macysgives to read powerful stories of breast cancer thrivers and learn more about BCRF.

Since 2003, Macy’s has funded more than $12.4 million of critical breast cancer research through BCRF, supporting 49 research projects, translating to 249,187 lab hours.