On Friday, December 7, Macy’s will help grant 25 wishes in 25 cities across the country and double its donation for each letter collected that day in-store or at macys.com/believe
Macy’s will celebrate National Believe Day on Friday, Dec. 7 by doubling donations to Make-A-Wish® for each letter to Santa collected that day in stores or online at macys.com/believe.As part of the 11th annual Believe campaign, Macy’s will also mark this special day with the return of Wishes AcrossAmerica, helping grant 25 special wishes for children across the country. The beloved Believe program helps bring joy to children with critical illnesses and this year, from now to Dec. 24, Macy’s has pledged to donate $1 to Make-A-Wish for each letter sent, up to $1 million. For National Believe Day, Macy’s will pledge an additional $1 per letter, up to an extra $1 million, above the existing $1 million campaign goal.
“NationalBelieve Day brings our Macy’s colleagues and customers together to help celebrate the holiday season by giving back in a big way,” said Sam Harrison, vice president of giving and volunteerism at Macy’s. “This is one of most special days at Macy’s, where we focus on spreading the message of generosity and hope across the nation. It’s also when we generate excitement to double our donation to Make-A-Wish – meaning that Macy’s will donate $2 for every letter written, up to an additional $1 million, that day alone. On National Believe Day, we help to grant 25 special Wishes AcrossAmerica in 25 cities. The amazing wishes bring unmatched joy and hope to children and families across the country, and Macy’s is thrilled to support such wonderful moments.”
Macy’s has donated more than $112 million to Make-A-Wish since 2003, including more than $17 million through its annual Believe campaign. These donations have helped grant more than 13,000 wishes, impacting millions of lives and communities. This year’s Wishes AcrossAmerica, taking place on National Believe Day, will celebrate 25wishes of all types, from having shopping sprees and makeovers to traveling to Hawaii, New York City, and Paris, and singing on stage “to be a star.”
To generate even more excitement in stores on National Believe Day and as part of Macy’s 12 Days of Friends and Family activities, kids will be able to create winter works of art featuring Sunny the Snowpal at coloring stations located next to the Believeletterboxes and snap a photo at the Macy’s selfie wall.
Additionally, as an extra special treat for National Believe Day this year, the one and only Santa will be taking over Macy’s Twitter @macys to spread the message of love and generosity! Tweet with Mr. Claus and join in the fun on Dec. 7 using #macysbelieve. You can also check out Macy’s Instagram stories (@macys) to follow the excitement of National Believe Day including Wishes AcrossAmerica, letter writing, double donations, and more.
Macy’s has also teamed up with Giphy to create one-of-a-kind Macy’s Santa GIFs for fans to use across all social media platforms. These custom jolly GIFs allow everyone to continue spreading Christmas wonder all season long and can be found by simply searching “Santa” wherever gifts are used across Facebook, Instagram Stories, Twitter, Messenger, and more.
The Believe campaign was inspired by the story of an 8-year-old girl, Virginia Hanlon, who wrote a letter to the New York Sun newspaper in 1897. Virginia asked the paper’s editor, Francis P. Church if there really was a Santa Claus. “Yes, Virginia, there is a Santa Claus,” Church replied. “He exists as certainly as love and generosity and devotion exist.” This iconic response illustrates the spirit of the Believe campaign, as well as the climactic National Believe Day.
To learn more about Macy’s Believe campaign, visit macys.com/believe.
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