Lightbox, the laboratory-grown diamond jewelry company from the DeBeers Group, kicked off CyberWeek 2018 with the opening of their first pop-up activation, now through December 2, at The Oculus, Westfield World Trade Center on Monday morning.
The innovative new laboratory-grown diamond jewelry company from De BeersGroup gives consumers an interactive experience for Cyber Week
Lightbox is the innovative new company offering consumers fashion jewelry featuring high-quality pink, white and blue laboratory-grown diamonds at transparent and accessible prices. The company is the only brand that sources lab-grown diamonds from Element Six, the world’s leading lab-grown diamond producer, based in Oxford, England, and built on more than 50 years of groundbreaking innovation. Lab-grown diamonds share the same physical, chemical and optical characteristics as rare, natural diamonds. But the process needed to create them is different from nature, so while they are neither as valuable or precious, they are just as sparkly. A tiny piece of lab-grown diamond, rather like a seed, is placed into a plasma reactor. Then heat that plasma to 4000 Kelvin (over 6000 degrees Fahrenheit).
Gradually the tiny crystal grows. After around 400 hours, it’s big enough to cut into a polished stone. And if they desire a bigger stone, they simply run the process for longer. They can now play with chemistry, time and temperature to make a lab-grown diamond in different colors. The very same lab-grown diamond can then be used in many cutting-edge technologies, from today’s finest audio systems to tomorrow’s quantum computers. Element Six have pioneered the use of lab-grown diamond in multiple applications, from the sharpest surgical blade to the unrivaled speaker ‘tweeters’ used in Abbey Road studios.(*Learn more at www.lightboxjewelry.com.)
For Cyber Week, shoppers will have the opportunity to experience the launch collection from Lightbox (currently only available online) featuring pretty pendants and stud earrings with sparkly lab-grown diamonds in blush pink, pale blue and traditional icy white. The jewelry is set in either silver or rose gold and Lightbox’s easy-to-understand linear pricing model is highlighted within the space, making purchasing a lab-grown diamond easier than ever. Prices start at just$200 for a quarter carat and range up to $800 for one-carat total weight, plus the cost of the setting.
Visitors to the pop-up can engage with a customized styling display and try on jewelry from the collection. Brand ambassadors will be on hand to facilitate online orders through the Lightbox website and all orders placed at the pop-up will receive free expedited shipping. The pop-structure also features an interactive selfie video wall where visitors can share a moment.
Lightbox General Manager Steve Coe and Head of Marketing Sally Morrison were joined by models from the brand’s advertising campaign for a lighting ceremony at the 20′ x 20’light-filled structure.