Macy’s Celebrates The Wonder Of Giving With Annual Believe Campaign Benefitting Make-A-Wish®

Macy’s beloved letter-writing campaign returns, with $1 donated to Make-A-Wish for each letter to Santa placed in the store’s red letterboxes or sent on

For the 11th consecutive holiday season, Macy’s is partnering with Make-A-Wish® for the annual Believe campaign, giving the gift of joy to children with critical illnesses. By sending a holiday wish list to Santa, shoppers can join Macy’s in celebrating the wonder of giving and help grant the wish of a child with a critical illness. More than three children are diagnosed with a critical illness every hour that Macy’s is open for business and a wish gives these children the physical and emotional strength they need to fight their illnesses.


Macy’s logo

Macy’s Believe campaign was born in the spirit of kindness and holiday goodwill, illustrated by the true story of 8-year-old Virginia O’Hanlon in 1897. Virginia wrote a letter to the New York Sun newspaper asking if there really was a Santa Claus. She received a spirited response from editor Francis P. Church that has since become an iconic piece of journalism history. “Yes, Virginia, there is a Santa Claus,” Church wrote. “He exists as certainly as love and generosity and devotion exist.” The Believe campaign seeks to capture some of the joy and generosity of Church’s words, bringing the magic of the holiday season to children across the country.

Macy’s will donate $1 to Make-A-Wish Foundation for each letter sent, up to $1 million, from Nov. 2, 2018, to Dec. 24, 2018. Customers can write their letters and drop them off in stores in the red Believe letterboxes or submit them online at


Macy’s celebrates the launch of its 11th annual Believe campaign benefitting Make-A-Wish®. (Photo: Business Wire)

Since 2003, Macy’s has donated more than $112 million to Make-A-Wish, including more than $17 million through its annual Believe campaign, helping grant more than 13,000 wishes and impacting more than 2.6 million people, including wish kids and their families, volunteers, community groups, nurses, doctors, and more.

Believe is a special moment for the Macy’s family each year,” said Lauren Anania, Macy’s Director of Cause Execution. “As we celebrate the wonder of giving, we feel privileged to support Make-A-Wish in its quest to grant the wishes of children in need. We are proud of the passion that our colleagues bring and grateful to our customers for turning this program into a tradition of endless generosity and community through the collection of millions of letters over the last 11 years.”

Make-A-Wish creates life-changing wishes for children with critical illnesses and seeks to bring every eligible child’s wish to live because a wish is an integral part of a child’s treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness.

This holiday season we are, once again, inspired by Macy’s partnership and generosity through the Believe campaign,” said Janell Holas, Vice President of Brand & Marketing for Make-A-Wish America. “Macy’s makes it simple for everyone to make a difference in the life of a wish child by writing a letter to Santa. When you meet a wish kid, the transformative power of a wish is undeniable. Macy’s has seen this firsthand through the thousands of wishes they have helped to grant and they share our vision for granting the wish of every eligible child.”

Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in more than 50 countries worldwide. Together, generous donors, supporters, staff and more than 35,000 volunteers across the U.S., grant a wish every 34 minutes, on average, somewhere in the country. Since 1980, Make-A-Wish has granted more than 300,000 wishes to children in the U.S. and its territories; more than 15,400 in 2017 alone. For more information about Make-A-Wish America, visit

In addition to mailing your letter to Santa, find writing guides for teachers, the story of “Yes, Virginia,” local wish stories, and more at