Hess Announces Collector’s Edition First Hess Truck, Now On Sale

Hess Corporation announced that the special limited Collector’s Edition truck, commemorating Hess Corporation’s 85th anniversary, is now on sale exclusively at www.hesstoytruck.com for $42.99 with free standard shipping and Energizer® batteries included.

Hess Corporation truck

Photo Credit: Hess Corporation truck. PRNewsfoto/Hess Corporation

Offered at the most limited quantity ever for any Hess Toy Truck, the Collector’s Edition First Hess Truck is designed as an enhanced replica of the original fuel oil delivery truck used by Leon Hess when he founded the company in 1933.

The Collector’s Edition First Hess Truck features three button-activated vintage sounds, rich LED lighting, expanded chrome-look details, a commemorative 1933 license plate, and comes packaged in a showcase box that pictures the original Hess truck fleet.

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Hess Corporation truck

Continuing the company’s annual tradition, the 2018 holiday Hess Toy Truck will be announced and available for purchase starting November 1 at 10 am EDT exclusively at www.hesstoytruck.com. This year’s holiday truck will retail for $33.99 with free standard shipping and eight Energizer® batteries included.

Parents Magazine Reveals The Best Toys Of 2018

Kid Tested, Parent Approved! This Year’s Hottest Toys Include Surprise-Inside Toys, Wearable Fun, and Silly Robots

Parents magazine, the most trusted brand and leading voice for millennial moms, has revealed The Best Toys of 2018 list for kids of all ages and interests. Earlier this year, 70 kids and their parents were invited to play and test 350 of the newest toys to hit the market. Our toy experts narrowed down their favorites to the top 44 picks for infants to school-age kids.

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Parents magazine reveals the Best Toys of 2018

Our annual list, timed to the holiday season, covers a wide range of playthings and is nearly a year in the making! We go over and over the picks, but ultimately our kid-testers make the final call,” said Liz Vaccariello, Editor-in-Chief of Parents. “From educational STEM toys to interactive games to toys that encourage creative play, this year’s list has something special for everyone.

The Parents Best Toys of 2018 list, by category, include:

Best Big Wows

  • LEGO Jurassic World Indoraptor Rampage at Lockwood Estate; 8+ years, $130
  • Nerf Nitro DoubleClutch Inferno; 5+ years, $40
  • Singing Machine Kids Pedestal; 4+ years, $90
  • American Girl RC Sports Car; 8+ years, $215
  • Fisher-Price Think & Learn Rocktopus; 3-6 years, $60
  • Brio World Smart Engine Set With Action Tunnels; 3+ years, $90
  • Our Generation Horse Trailer; 3+ years, $70 trailer, $35 horse, $25 doll
  • Hasbro furReal Ricky, the Trick-Lovin Pup; 4+ years, $130
  • Baby Einstein Curiosity Table Activity Station; 12+ months, $70

Best of Surprise Toys

  • Party Popteenies Double Surprise Popper; 4+ years, $10
  • Hatchimals’ Hatchibabies; 5+ years, $60
  • Mega Construx Breakout Beasts; 5+ years, $10
  • Ryan’s World Giant Mystery Egg; 3+ years, $40
  • Rainbocorn; 3+ years, $25

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FAO Schwarz, The World’s Most Famous Toy Store, Announces New York Flagship Opening Date And International Expansion Plans

Iconic Toy Brand will open shops in Canada, London, Australia and Spain reaching over 10,000 doors worldwidedb0656a0f5c0c0f52458b6f2fb581431

The world-famous FAO Schwarz has announced their international expansion plans as well as November 16th as the official opening date of the New York City flagship store located at 30 Rockefeller Plaza. Expansion plans include:

  • In partnership with Canada’s Hudson’s Bay, all 89 stores across the country will open pop-up FAO Schwarz shops, ranging in size from 300 to 1,200 square feet. Items will also be available at www.thebay.com.
  • A 27,000 square foot flagship will open in China via Kidsland China in Beijing slated for March of 2019. Additional stores and pop-ups will open over the next few years.
  • In partnership with Selfridges in London, UK, the team will open a pop-up for the holidays in early November 2018 as part of their “Selfridges Rocks” Christmas Shop.
  • Spain’s El Corte Ingles will open an FAO Schwarz pop-up in Madrid in early November 2018 through the holidays.
  • In partnership with Australia’s Myer Australia, FAO Schwarz will open a pop-up in their two flagship stores in Sydney and Melbourne as a part of their Giftorium Event starting in late October.

Founded in 1862, Frederick August Otto Schwarz opened FAO Schwarz, a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. As one of the oldest and most iconic toy brands in the world, FAO Schwarz has always been synonymous with quality and innovation and offering cherished memories for generations of adults and children alike. (The company filed for bankruptcy in December 2013 and later bought by ThirtySixty Brands.)

The expansion to these countries further exemplifies FAO Schwarz as a global kids lifestyle brand,” said David Conn, CEO of ThreeSixty Brands, owners of FAO Schwarz. “FAO Schwarz was built on in-store experiences, which has made it a global destination over the years. In partnering with these amazing companies around the world, we are able to bring back that wonderment of toys and a deep nostalgia for the larger than life experience that FAO Schwarz has offered to parents and children alike for over 150 years.”

On November 16th, 30 Rockefeller Plaza, becomes home to the new FAO Schwarz New York City flagship with over 20,000 square feet of FAO Schwarz signature toys and items from partners such as Melissa & Doug, Marvin’s Magic and Build-A-Bear as well as FAO Schweetz in partnership with IT’SUGAR. The store will feature FAO’s staple retail experiences including the iconic dance-on-piano, magic shows, a baby adoption center, a kids’ grocery shopping experience, and a build-your-own RC race car station, among others. Many of these experiences will be duplicated with FAO Schwarz international partner locations, offering the world that one-of-a-kind toy retail experience the brand is known for.

Furthermore, the fondness associated with FAO Schwarz is wrapped up in the theatre of it all. It’s more than just toys. It’s the deep nostalgia for play that came to life and was so often larger than it. A visit to FAO Schwarz meant much more than a trip to a toy store and it will again.

Target Reimagines Toy Experience for the Holidays

(Photo Credit: Stephen Allen)

Retailer expands and reimagines space in hundreds of stores, doubles down on new and exclusive toys, and offers playful experiences for families with events and more

  • Nearly a quarter-million square feet of new space for toys across more than 500 stores
  • Remodeled toy department available in more than 100 stores
  • Deeper inventory and more than 2,500 new and exclusive toys–nearly double last year
  • 25,000 hours of joy with in-store events for families
  • New digital experience, gift finder for toys on Target.com, and digitally enabled kids’ gifting catalog

Target Corp. unveiled its plans for creating an unbeatable toy experience for shoppers this holiday season. Minneapolis-based Target Corporation serves guests at more than 1,800 stores and at www.Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. The retailer is adding nearly a quarter-million square feet of new space for toys across more than 500 stores and will complete remodels of toy departments in more than 100 stores. Guests will find great prices throughout the season, deeper inventory and more than 2,500 new and exclusive toys—nearly double compared to last year. Additionally, Target will host nearly 25,000 hours of family-friendly store events and is introducing a new toys hub on Target.com, as well as a digitally enabled kids’ gifting catalog.963442362ab9bb70265680b00e3a6733

For many guests, finding the perfect toy to wrap up and give their little-loved ones this holiday is going to be their top priority. We want them to know that Target is here to help,” said Mark Tritton, executive vice president, and chief merchandising officer, Target. “Our team has spent months preparing for this season, selecting the assortment, deepening our inventory to offer more of the hottest items and reimagining the experience we have for toys in our stores and online. We’re excited to welcome more shoppers to Target this season and help them create memorable moments for years to come.”

Incremental Space for ToysTarget_Toys_1

By Nov. 2, Target will complete the expansion of nearly a quarter-million square feet of space for toys across more than 500 stores. The expanded departments will showcase larger items like electric ride-on vehicles, playhouses, outdoor playsets, and more. New displays will take items out of their packaging and put them into a 360-degree shopping experience. Playful signing will make it easy for guests to shop this new kid-friendly world and purchase items directly in-store or have them shipped to their home via Target.com. Continue reading