Vineyard Vines, the lifestyle brand best known for its smiling pink whale logo, announced a new footwear collaboration with the iconic American footwear brand, Sperry. With a shared love for the water, the two brands have partnered on a multi-season collection for men, women, kids, and baby that draws inspiration from their East Coast roots and passion for sailing. Reflecting the aesthetics of both brands—vineyard vines’ classic design approach and Sperry’s renowned craftsmanship, the exclusive footwear collection will launch with Sperry’s Authentic Original boat shoe and the Seaside Slip-on adorned with vineyard vines’ signature whale designs and unique patchwork prints. Retail prices range from $40.00 to $125.00. (Launched October 4, 2018, the premiere collection will be available for pre-sale at www.vineyardvines.com, www.sperry.com and select vineyard vines stores, followed by a more extensive Spring assortment hitting in early 2019.)
The lifestyle apparel brand best known for its smiling pink whale logo was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offer a variety of clothing and accessories for men, women, and children.
“We started our company with the mission to create quality products inspired by living the Good Life with our family and friends, much like Paul Sperry did over eighty years ago,” said Ian Murray, vineyard vines CEO & co-founder. “The Sperry collaboration is a perfect and fitting partnership between two American brands. We couldn’t be more thrilled to partner with the Sperry team.” Shep Murray, vineyard vines CEO and co-founder adds, “We have always been a fan of their shoes and excited for our two brands to come together.”
Sperry was founded in 1935 by an avid sailor, inventor, and intrepid explorer Paul Sperry. From the invention of the world’s first boat shoe, the iconic Top-Sider, Sperry continues its eight-decade tradition of offering innovative, fashion-forward styles that are perfect at sea or on the street. The company Paul Sperry founded in his own name is now fully rooted in the history of American style.
“This collaboration represents the ultimate partnership of two iconic New England-based brands. We are excited to collaborate with vineyard vines on a capsule collection of shoes,” says Tom Kennedy, President at Sperry. “This initial release, which features vineyard vines heritage prints on Sperry’s most-loved silhouettes, evokes the nostalgia of simpler times, youthful fun, and family vacations at the shore.”
Vineyard Vines products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at www.vineyardvines.com and at over one-hundred freestanding stores. Sperry is distributed in department stores and independent retailers in North America, Asia, Europe, and Latin America, as well as Sperry specialty retail stores and www.Sperry.com. Sperry is a division of Wolverine World Wide, Inc. one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. For a complete look at the Vineyard Vines Sperry Collection, please visit www.vineyardvines.com or www.sperry.com.