Children’s retailer teams up with celebrity mom and fashion designer for two-part partnership, exclusively at Gymboree stores and gymboree.com
Gymboree, the children’s retailer known for providing high quality, comfortable clothing, and accessories, is collaborating with celebrity mom and fashion designer Rachel Zoe to curate holiday looks, along with co-designing an upcoming Spring 2019 collection. This announcement comes on the heels of the brand’s relaunch and celebrates the all-new Gymboree.
To kick-off the collaboration, Zoe is featured in an exclusive video, making her favorite picks from Gymboree’s Holiday collection, now in stores and at gymboree.com. She shares the best of dressed-up holiday looks with an assortment of styles that are perfect for family photos and all the special events of the season. For girls, you can expect to see pieces with a lot of texture and shine, such as ribbon stripes, metallic jacquards, velvet, and faux fur. For boys, Zoe recommends creating a look he would be happy to wear by mixing soft knits with cozy sweaters and denim.
The second curated collaboration from Rachel Zoe and Gymboree is the Holiday Gift collection, coming in early November, which will include her top picks for boys and girls—pieces that are easy to mix in different ways and encourage individual style. Standout pieces include a metallic silver windbreaker for boys and a denim jacket with a fur collar for the girls.
In Spring 2019, Gymboree will launch Rachel Zoe X Gymboree, a limited-edition collection of clothing and accessories for both boys and girls. Zoe’s design aesthetic brings a fresh, pretty sensibility to the upcoming girls’ styles and a cool California feel to the boys’ looks while staying true to Gymboree’s signature comfort and quality style for kids.
“I am beyond excited to partner with Gymboree to share my favorite pieces from their new holiday collection and to announce our upcoming Spring 2019 design collaboration. The Gymboree holiday line has something for everyone on your list––whether you are shopping for your own little ones or gifting friends. As a mother of two young boys, it is so important to consider comfort as much as style when getting them dressed for any occasion.”
Rachel Zoe’s picks from the Holiday collection will be available in stores and online at www.gymboree.com earlier this month. More information on the exclusive Rachel Zoe X Gymboree collection launch will be made available in the coming months.