SHISEIDO Relaunches New Makeup Collection Centered Around Four Innovative Textures

BEAUTY REIMAGINED. BEAUTY MADE WITH SOUL.

The relaunch of SHISEIDO Makeup is the latest exciting and innovative chapter in the brand’s extensive history. A pioneer in the beauty industry since 1872, SHISEIDO is disrupting the beauty space yet again by ‘Gifting Japan to the World‘ with a cosmetics collection that is modern, minimalistic, visionary, expressive and creative.

“The focal point of the range isn’t simply the extraordinary colors or its incredible performance, but the unique, sensorial textures,” says Jill Scalamandre, President, bareMinerals, BUXOM and Global Development Shiseido Makeup.

VisionAiry Gel Lipstick Ginza Red

SHISEIDO MAKEUP – VisionAiry Gel Lipstick (Ginza Red)

Also, by choosing to develop the range in New York City, SHISEIDO has taken a unique global approach to the makeup relaunch of this iconic brand. Working in tandem with the company’s headquarters in Tokyo as well as tapping into SHISEIDO’s vast team around the world, this collection is the result of an ongoing international collaboration that defies languages, time zones, and borders.

WhippedPowder Blush Sonoya

SHISEIDO MAKEUP – WhippedPowder Blush (Sonoya)

The brand’s new mantra—”Beauty Reimagined. Beauty Made With Soul.“—is reflected in the entire collection. The result is a weightless range of 21 products and 125 shades that are classified into four sensorial textures comprising of Inks, Gels, Powders and Dews.

Aura Dew Cosmic

SHISEIDO MAKEUP – Aura Dew (Lunar, Solar, Cosmic)

 

Inks redefine the collection with products that provide graphic precision and extreme intensity, while Gels rediscover products that juxtapose a durable, high-impact finish with a featherweight feel. Powders reinvent traditional pigments of the past via breathable, buildable, and bendable formulas, while Dews, a new category, recreates light to transform the surface of the skin. The collection also includes five handcrafted brushes reminiscent of ancient Japanese calligraphy. Continue reading

Kiehl’s Since 1851 Embarks On Ninth Annual LifeRide For amfAR

Motorcycle Riding Influencers Ride Through Southern California to Raise Awareness and Funds to Help Find a Cure for AIDS

Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care continues its long-standing commitment to supporting HIV/AIDS charities, with its enduring partnership with amfAR, The Foundation for AIDS Research, and the ninth annual charity motorcycle ride, Kiehl’s LifeRide for amfAR, Aug. 6-Aug. 10, 2018.

Conceived by the company’s history with motorcycles and its philanthropic heritage, the Ninth Annual Kiehl’s LifeRide for amfAR continues the brand’s commitment to supporting HIV/AIDS organizations and will heighten awareness and raise funds for amfAR’s quest to end HIV/AIDS.logo

This year, the charity ride blankets Southern California over 5 days and will rally with the public at 8 stores along the route, where the public is invited to meet the riders, learn more about amfAR, and contribute to the non-profit.

Chris Salgardo, Kiehl’s Brand Ambassador and Kevin Robert Frost, CEO, amfAR will ride from Los Angeles to San Diego, with Gilles Marini, actor, Days of Our Lives, tattoo artist Luke Wessman, top men’s style influencer, Blake Scott, and music

kiehls-since-1851-limited-edition-ultimate-strength-hand-salve.jpg

Kiehl’s Since 1851 Limited Edition Ultimate Strength Hand Salve: 100% of the purchase price from the sale of Kiehl’s Limited Edition Ultimate Strength Hand Salve, up to $25,000, will benefit amfAR, The Foundation for AIDS Research. Available for $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty store partners nationwide.

photographer Travis Shinn.

And, as these riders make their way through Southern California, this year supporters will be able to ride along with them, courtesy of CycleBar. The premium indoor cycling brand will be offering Kiehl’s LifeRide for amfAR classes in select CycleBar studios nationwide, and Kiehl’s will donate $30 per bike in one of these classes, as part of its overall donation to amfAR. (To sign up at a CycleBar studio near you, please visit http://www.cyclebar.com/kiehlsrideforaidsresearch.) Continue reading