Las Vegas Celebrates Adult Freedom By Debuting ‘Only Vegas Moments’ Campaign

New Television Spots and Short Films Encourage Visitors to Create a Judgment-Free Vegas Experience

Las Vegas introduced ‘Only Vegas Moments,’ a series of four digital short films and broadcast spots. The campaign’s cultural storylines reinforce the iconic brand’s identity as the paramount purveyor of adult freedom and encourage visitors to embrace unique only-in-Vegas moments of self-truth.

Las Vegas - Blue Logo

Las Vegas – Blue Logo

The introduction of ‘Only Vegas Moments’ celebrates the long-standing promise of adult freedom in Las Vegas by embracing contemporary storylines that are relatable to a wide range of potential visitors,” said Cathy Tull, chief marketing officer for the Las Vegas Convention and Visitors Authority (LVCVA). “Through authentic and empowering experiences, the new stories highlight Las Vegas as a destination where being whomever you want is not just allowed, but encouraged.”

Las Vegas’ release of ‘Only Vegas Moments’ is a cutting-edge approach to create culturally relevant global tourism,” said John Tanzella, president and CEO of the International Gay & Lesbian Travel Association (IGLTA). “Now & Then is a perfect example of the inclusive environment that awaits all travelers in the destination.”

The ‘Only Vegas Moments’ storylines are as follows:

Now & Then: For a young LGBTQ couple in love, a trip that starts as just a getaway to where they first met turns into a life-defining experience.

Party of One: A woman whose travel plans change suddenly finds herself in Las Vegas with the rare opportunity to do something just for her. With no one to look after and nothing on her schedule, it’s an opportunity for a working mom to practice self-care.

The Meetup: A traveler in Las Vegas on business decides to make his trip more interesting by transforming himself into a mysterious smooth operator – and people can’t help but take notice.

The Anniversary: A couple in a relationship on the rocks decides to embrace the freedom of Vegas in hopes of remembering why they fell in love in the first place.

All filmed in Las Vegas, the spots will air on major national and network channels as well as live on the brand’s website and YouTube channel. For more information about Las Vegas, visit www.VisitLasVegas.com. To view the new short films and spots click here,

Saks Fifth Avenue Unveils New Beauty Floor In New York Flagship

The ‘future of beauty’ opens on second floor as part of Grand Renovation

Saks Fifth Avenue FaceGym

Saks Fifth Avenue FaceGym – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue) 

Saks Fifth Avenue today opens the new, 32,000-square-foot beauty space on the second floor of the New York City Flagship Store with more than 120 color cosmetics, skincare, fragrance, and wellness brands —58 of which are new to the floor. (See the full list below.) With a significant focus on experiences, the floor is approximately 40-percent larger and now includes 15 new spa rooms along with services such as medi-spa treatments, facials, massages, manicures, brow services, a flower shop and more. By moving the Beauty department to the second floor, Saks is evolving the way customers shop and experience beauty. (Saks New York is located at 611 Fifth Avenue at 50th Street, and is open Monday through Saturday 10 a.m. to 8:30 p.m., and Sunday 11 a.m. to 7 p.m.)

Saks Fifth Avenue Apothecary

Saks Fifth Avenue Apothecary – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The brands represented on the new beauty space include (in alphabetic order) Acqua Di Parma, AERIN Beauty, Aesop, Alexander McQueen, Amouage, Angela Caglia, Annick Goutal, Art Meets Art, Artis, Balenciaga, Blink Brow Bar London, Bobbi Brown, Bond No. 9, Bottega Veneta, Bulgari, Burberry, By Terry, Care/of, Cartier, Cellcosmet, Chanel, Chantecaille, Chloé, Christian Dior, Christian Louboutin, Christophe Robin, Chuda, Cire Trudon, Clarins, Clé de Peau Beauté, Clinique, Clive Christian, Creed, Decorté, Diana Vreeland, Dior, Diptyque, Dolce & Gabbana, D.S. & Durga, Dyson, EB Florals, Estée Lauder, Ex Nihilo, FaceGym, Floraïku, Foreo, Frédéric Malle, GHD, Giorgio Armani, Givenchy, Glow Recipe, Gucci, Guerlain, Hermès, Histoires De Parfums, Hotel Couture, House of Sillage, Jason Wu, Jo Malone London, Kiehl’s Since 1851, Kilian, L’Artisan Parfumeur, La Mer, La Prairie, Lancer Skincare, Lancôme, Laura Mercier, Le Labo, Leonor Greyl, MAC, Maison Francis Kurkdjian, Mancera, Marc Jacobs, Mario Badescu, Martine de Richeville, Marvis, Mason Pearson, Molton Brown, Montale, Moroccanoil, Mugler, Narciso Rodriguez, Nars, Natura Bissé, NEST Fragrances, Omorovicza, Ormonde Jayne, Orveda, Patchology, Penhaligon’s, Philip Kingsley, Prada, Proenza Schouler, R+Co, Raincry, ReFa, RéVive, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Salvatore Ferragamo, Serge Lutens, Shiseido, simplehuman, Sisley Paris, SK-II, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Tiffany & Co., Tom Ford, Trish McEvoy, Valentino, Valmont, Viktor & Rolf, Vilhelm Parfumerie and YSL.

“As part of Saks’ overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor,” said Marc Metrick, president, Saks Fifth Avenue. “We continue to apply the principles of what we call The New Luxury to everything we do. What we’ve done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand.

Saks Fifth Avenue EB Florals

Saks Fifth Avenue EB Florals — SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The new beauty floor is the latest step in the New York flagship’s Grand Renovation. Saks redefined the department store concept with the revolutionary migration of Beauty from the main floor to the second floor. The Saks Store Planning and Design team, in collaboration with Gensler, spearheaded the design focusing on opening up the space, creating broad sightlines across the floor and modernizing traditional finishes that complement the brand’s heritage. The team used custom agglomerate white stone flooring from Italy throughout and restored original windows facing Fifth Avenue, 49th Street, and 50th Street, allowing natural light to the floor and north and south facing views of the city. Continue reading

Manolo Blahnik: The Art of Shoes Now Open at Toronto’s Bata Shoe Museum for Final and Only North American Stop

The Bata Shoe Museum, a North American cultural landmark with a strong international reputation, has announced the opening of the highly anticipated traveling exhibition MANOLO BLAHNIK: THE ART OF SHOES, a stunning, well-received retrospective by one of the world’s most influential figures within the fashion industry. After being showcased internationally at venues in Milan, St. Petersburg, Prague and Madrid, between May 16, 2018, through January 6, 2019, Toronto is excited to host the final and only North American stop on this world-class tour.

Bata Shoe Museum-Manolo Blahnik- The Art of Shoes

Mr. Manolo Blahnik at the opening of “Manolo Blahnik: The Art of Shoes” exhibition at the Bata Shoe Museum in Toronto. (Photo Ryan Emberley) (CNW Group/Bata Shoe Museum)

For over 45 years, Blahnik’s inventiveness and superb artisanship have crossed boundaries between fashion and art, inspiring elegance and perfection. The underlying theme of the exhibition – that shoes are art – aligns perfectly with Blahnik’s own approach to creating footwear. Using architectural and sculptural lines within his work, Blahnik exquisitely captures the imagination, transforming an everyday accessory into masterpieces of contemporary design.

Bata Shoe Museum-Manolo Blahnik- The Art of Shoes

Sketch by Manolo Blahnik, Carmencita, 2002 Collection. (CNW Group/Bata Shoe Museum)

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Lord & Taylor Flagship Store Will Debut on Walmart.com With More Than 125 Premium Brands

Lord & Taylor to be Featured in Walmart.com’s New Fashion Destination

Walmart.com and Lord & Taylor today announced that the companies will begin to roll out the new Lord & Taylor flagship (0nline) store on Walmart.com in the coming weeks. The flagship, which will debut with more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy, will be part of Walmart.com‘s broader fashion destination. Customers can shop fashion on Walmart.com by visiting Walmart.com/fashion.Lord and Taylor Logo

The Lord & Taylor flagship store features thousands of trend-right styles, including women’s, men’s, and kids’ clothing, shoes, handbags, accessories, and jewelry, that will be updated regularly. Customers can shop by category, shop by brand, or draw inspiration from editorial stories. Orders over $35 will be eligible for free two-day shipping.

Lord & Taylor on Walmart.com Item Page

Lord & Taylor on Walmart.com Item Page

As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience. The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response,” said Denise Incandela, Head of Fashion, Walmart U.S. eCommerce. “The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers.Walmart Continue reading

Celebrate Mom With the Perfect, Heartwarming Gift From Macy’s

Shop Macy’s stores and macys.com for amazing gifts to make mom smile, plus select Thalia Sodi Collection merchandise will benefit March of Dimes in May

This Mother’s Day, Macy’s has every extra special gift to help celebrate the amazing moms in your life. Show your appreciation by selecting from a wide assortment of stylish finds in fashion, accessories, home, beauty, and more. In addition, until May 31, 10 percent of the purchase price of a special-edition Thalia Sodi Collection t-shirt will benefit March of Dimes and its mission to lead the fight for the health of all moms and babies.macyslogo

Fashion and Accessories

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Surprise mom with a gift from the Tech Shop to make her everyday life a little bit easier. Fossil Q Women’s Venture Gen 3 Touchscreen Smart Watches, $255-$275, available in select Macy’s locations and on macys.com. (Photo: Business Wire)

From stackable rings to statement earrings to pastel accessories and more, Macy’s is sure to have a gift as unique as your mom. For the mother who is also a fashionista, go floral. This spring is all about pastels, statement pinks and bold blooms–a flirty blouse from MICHAEL Michael Kors or a light and bright handbag from Giani Bernini are excellent ways to elevate her wardrobe. Have a mom who loves to sparkle? Pick something fabulous from our collection of Mother’s Day jewelry that includes diamond and sapphire necklaces and bracelets from Effy® to add some glam to her special day. For something a bit more practical, but equally marvelous, choose a gift from the Tech Shop for smart finds like the Fossil Q Venture Gen 3 touchscreen watch that will make mom’s everyday life a little bit easier.

Beauty

Oftentimes Mom doesn’t have time to take care of herself, so let Macy’s pick the perfect items that are guaranteed to enhance her beauty, inside and out. A curated list of Macy’s Beauty products will make her feel special, whether she’s a makeup, fragrance or skincare fanatic. As the fragrance authority, Macy’s is a one-stop destination for all the best scents, whether she likes a classic like Chanel Coco Mademoiselle, or ethereal floral notes like Carolina Herrera Good Girl Eau de Parfum. Give Mom skincare essentials from the most sought-after brands, like Sunday Riley, Clarins, Mario Badescu and Shiseido, because giving the gift of glowing skin never goes out of style. Lastly, for a tone that is just as unique as she is, Macy’s offers more than 1,200 shades of foundation from MAC, Estée Lauder, Smashbox, Lancôme, and so many more, so finding her perfect match is a breeze.

macy's 2 - Clarins_Super_Restorative_Total_Eye_Concentrate

Help mom’s inner beauty shine through with best-in-class beauty products and spa services. Clarins Super Restorative Total Eye Concentrate, $85, available in select Macy’s locations and on macys.com. (Photo: Business Wire)

What better way to thank the special Moms in your life than to pamper them? Macy’s offers a wide variety of services, most of which are complimentary, including mini facials, trend tutorials, and customized treatments from popular brands such as Bobbi Brown, Clarins, Clinique, Dior, Estée Lauder, MAC, Lancôme, and Chanel. Request a list of “Macy’s Signature Services” at your local beauty counter or by searching Beauty Services at macys.com to pick the perfect one for her. Continue reading

Absolut® Goes Red, White & Blue To Celebrate The Summer With New Limited Edition Absolut® America Bottle

Latest Limited Edition Design Puts the Fire Back in Fireworks

Today, Absolut® unveils the summer’s best-dressed party favor – the limited edition Absolut America bottle. Perfectly suited for any backyard barbecue or firework festival, Absolut America is bringing people together to celebrate, and support, America the beautiful – with the help of a national community improvement nonprofit organization, Keep America Beautiful.

Absolut-Logo

Absolut logo

Painted in red, white and blue, the Absolut America bottle is raising the bar for summer partygoers and patriots alike to show their Stars and Stripes pride. As a Swedish-born brand with nearly 40 years of rich history in the U.S., Absolut hopes to bring people together – regardless of background, border or belief – in celebration of the world’s greatest melting pot.

Absolut has always embraced the magic of mixing – from cocktails to cultures to communities,” said Shefali Murdia, Brand Director at Absolut, Pernod Ricard USA. “With our new America bottle, and partnership with Keep America Beautiful, we’re mixing up the summer party scene – with delicious cocktails and a side of giving-back.”

Absolut-America-Bottle-Image

Painted red, white and blue, Absolut’s limited edition America bottle raises the bar for summer partygoers and patriots alike to show their Stars and Stripes pride.

Buy a Bottle. Share a Photo. Give Back.

Absolut has teamed up with Keep America Beautiful (KAB), an organization with a mission to inspire and educate people across the nation to take action toward improving and beautifying their communities, so that everyone, everywhere can take part in creating a better tomorrow, today. Continue reading

Just In Time For Mother’s Day, New Pairings And Floral Stripe Cake Give Moms New Ways To Celebrate

Baskin-Robbins Raises a Glass to Summer with its First-Ever Wine and Ice Cream Pairings

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is introducing its first-ever wine and ice cream pairings to give moms nationwide a fun way to celebrate Mother’s Day with two of their favorite things – wine and ice cream. Guests can pick-up Baskin-Robbins ice cream in-store to enjoy at home with these pairings as a cool way to kick off the summer season.

In collaboration with Rosenthal – The Malibu Estate Wines, members of the Baskin-Robbins Culinary Team created unique wine and ice cream pairings featuring popular types of wine with delicious Baskin-Robbins ice cream flavors, including seasonal favorites for summer.

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(PRNewsfoto/Baskin-Robbins)

Each ice cream flavor featured in the wine and ice cream pairings can also be enjoyed as the featured flavor in Baskin-Robbins’ new Floral Stripe Cake, which was designed specifically for Mother’s Day this year. Featuring stripes of different shades of pink or orange and an elegant rosette design, the Floral Stripe Cake is available in a 6″ round, 9″ round and Mini Tiered Cake option. The Floral Stripe Cake is available for pre-order both in-store and online at www.baskinrobbins.com/onlineordering. Continue reading