Estée Lauder Signs Karlie Kloss as Its Latest Global Spokesmodel and Brand Ambassador

Kloss to Debut in Fall Campaigns, Partner with Estée Lauder on Digital Beauty Content and Kode With Klossy

Estée Lauder announced that it has signed Karlie Kloss, model, entrepreneur, and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.

Estee Lauder Karlie Kloss

Karlie Kloss Announced as Estée Lauder’s Newest Global Spokesmodel and Brand Ambassador

Kloss’s first campaigns will debut beginning in July 2018 across digital and social platforms, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angeles and Palm Springs.

Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.

Kloss launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, she has amassed over 16.8 million followers to date.

In addition, Kloss’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Her first video was launched this week, featuring founder Estée Lauder’s great-granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Ms. Lauder oversees Kloss during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos that will be produced by Kloss that will debut on her YouTube channel, Klossy, as well as on both Kloss’s and Estée Lauder’s digital and social channels.

Raised in St. Louis, Missouri, Kloss was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen, and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin Klein, Carolina Herrera and Swarovski. She launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech. Kloss was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization.

Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.

To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, the beauty company will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.

It is a dream come true to join the Estée Lauder family,” said Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.

Kloss recently forayed into media and television, hosting Freeform‘s six-part series ‘Movie Night With Karlie Kloss‘ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Kloss also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williams and other industry leaders.

Kat Von D Beauty Introduces Its First Ultra Long-Wear Brow Collection In Three Innovative Formulas – And It’s 100% Vegan!

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Kat Von D Beauty Brow Collection Launch Event at Chateau Marmont, April 2018. Griselda (far left) is wearing Signature Brow Precision Pencil in Dark Brown. Ourfa, Shrinkle, and Kelley are all wearing 24-Hour Super Brow Long-Wear Pomade in (center left to right): Bleached and White Out, Lemmy Green and Satellite Blue, and Magenta and White Out.

Indie beauty brand has introduced Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil, and two new brow brushes, unlike any others. As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty-Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.

Kat Von D Beauty Brow Collection

Kat Von D Beauty Brow Collection

Brows are uniquely personal. With three first-to-market waterproof, long-wear, and high pigment formulas in pencil, pomade and powder, these vegan and cruelty-free brow products give you the power to personalize your brows any way you want, in any shade you want!

To create her own distinctive bold brow, Kat used Tattoo Liner for years because she couldn’t find a product that delivered the high-intensity color and waterproof long-wear she wanted. Now, she has pushed the boundaries of innovation to create the ultimate brow collection for herself…and everyone! In a sneak peek post on Instagram, Kat Von D lauded, “Are you guys ready for THE BEST bullet-proof long wear eyebrow product of all time?!

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade ($19)
This weightless waterproof pomade delivers high-impact, budge-proof and smudge-proof brows that don’t come off until you want them to. This sweat-proof formula is the best brow product for the most intense activities – Kat even tested its stay-put power at a super-sweat-inducing fitness class! Super Brow comes in 7 neutral brow tones, 7 rainbow colors, plus “White Out” and “Bleach” for a total of 16 unprecedented shades that can combine to create over 100 colors for any and every hair color.

https://www.katvondbeauty.com/eye/brow/24-hour-super-brow-long-wear-pomade/10038.html

https://www.sephora.com/product/24-hour-super-brow-long-wear-pomade-P430718

Apply 24-Hour Super Brow Long-Wear Pomade with the new Kat Von D Beauty Pomade Brow Brush #70 ($18). The brush’s firm, angled bristles are made from the highest quality synthetic fibers to deliver extreme control and effortless strokes. The tapered brush handle doubles as a mixing spatula to make creating color combinations a breeze.

Kat Von D Beauty Brow Collection (2)

Kat Von D Beauty Brow Collection

https://www.katvondbeauty.com/eye/brow/pomade-brow-brush-70/29314V1.html

https://www.sephora.com/product/70-pomade-brow-brush-P430304

Kat Von D Beauty Brow Struck Dimension Powder

Kat Von D Beauty Brow Struck Dimension Powder

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