Ben & Jerry’s Annual Free Cone Day Celebration Is Back

Spoons at the ready, Free Cone Day is back! On April 10th, Ben & Jerry’s 40th Free Cone Day arrives and as always, YOU are invited to celebrate.

Imagine waking up to a day of endless ice cream … plus unlimited chunks and swirls. It must be Free Cone Day 2018. Free scoops of Ben & Jerry’s euphoric ice cream, packed with chunks and swirls, will be offered at Scoop Shops around the country.

Ben and Jerrys Cherry Garcia

Ben and Jerrys Cherry Garcia: Ben & Jerry’s annual Free Cone Day is April 10, 2018.

Ice cream lovers will be able to choose a longtime favorite like Cookie Dough or dig their spoons into something completely new. Your appetite is the only limit to the number of times you can get back in line. Dreamy right?

Ben and Jerrys Cup Or Cone

Cup or cone, It’s your choice on Free Cone Day, April 10.

Okay, so this celebration is hardly a surprise … the company’s first Free Cone Day was way back in 1979. Back then, it was highly unusual for a company to share, rather than sell, its product, but Ben and Jerry wanted to thank their dedicated, ice cream loving community for helping them get through their first year. These days Ben & Jerry’s hands out more than one million free scoops of ice cream across the world each April.

Ben and Jerrys Over The Counter

Ben and Jerrys Over The Counter: Choose your favorite flavor or try something completely new. It’s your choice on Ben & Jerry’s Free Cone Day, April 10, 2018

We believe in having fun, and in thanking our fans with free ice cream as each year goes by,” said Ben & Jerry’s CEO Jostein Solheim. “To us, it’s a chance to have a bit of a party, to build connections with our fans, and show them how much we appreciate them!

To be part of the euphoria and to find a participating Scoop Shop in your area, visit www.BenJerry.com.

L’Occitane Introduces First-Ever L’Occi Retail Truck

Redefining the Consumer Shopping Experience by Bringing Provence on the Road

L’Occitane en Provence, the prestige beauty company with high-quality skincare, body care, and fragrance, continues to evolve its experiential retail strategy with the launch of the L’Occi Truck – the first-ever traveling shop experience for the brand. The retail store encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

Locci-Truck-Map Infographic

Locci-Truck-Map Infographic (PRNewsfoto/L’OCCITANE)

We are constantly challenging ourselves to surprise and delight our customers and, as a result of this, our in-store shopping experience has evolved dramatically in recent years. From our FLATIRON Experiential Community Flagship boutique in New York to the new Sunshine Retail Concept that was launched in 2017, and most recently the digitally enhanced and Multisensory flagship boutique at Yorkdale, we are addressing customers varying shopping needs in a variety of unique and unexpected ways,” said Paul Blackburn Vice President, Concept Design, Construction & Merchandising North America. “Continuing this trend, and inspired by the food-truck revolution, we are ‘driving’ our customer-first strategy even further by launching the #LOcciTruck. The L’Occi Truck will allow us to bring the best of our magical brand directly to our customers, in a modern and agile way.”

Inspired by the vintage French Citroën H Van, often used by small-town French farmers, the retro-like design truck is cladded in L’Occitane’s signature Provençal sunshine yellow and is approximately 16 feet long by 7 feet high. Two window-like openings, featured at the truck’s side spanning across the entire length and rear, invite customers to view an internal shelving display filled with a curated-assortment of product as well as relevant campaign imagery. A tester-rail and foldable display counter anchored under the truck’s side opening will feature an interactive station for passerbys to test-and-play with product. For a connected shopping experience, a large exterior screen is to display video content showcasing the spirited Provençal lifestyle and brand history. At each destination, expert Beauty Associates will accompany the truck to guide and captivate the guests’ senses through exclusive demonstration rituals with hero product ranges and an assortment tailored to each regional area.

Kicking off in Washington, D.C. at the Cherry Blossom Festival on April 7th, the truck will stop throughout key cities and regions with and without brick-and-mortar as well as buzz-worthy events and festivals that align with the brand’s DNA. Additionally, the L’Occi Truck will serve as a supporting asset for future store closings due to renovations to ensure the brand is always present for the consumer’s needs. L’Occitane will leverage e-commerce, e-mail marketing, and social media platforms to communicate with customers on the scheduled stops and detailed information on the truck’s offering through an interactive landing page.

Entering a boutique can often be intimidating to a consumer; this dynamic concept is truly more approachable while still an extension of the multi-sensory and hospitable customer experience from our boutiques. We are excited to bring Provence to our customers, including areas we may not have a brick-and-mortar presence,” said Caroline Le Roch Commercial Chief Officer North America. “The L’Occi Truck is a great discovery tool for those who have yet to be introduced to L’Occitane. The bright and festive exterior of the truck is sure to capture your attention, especially on social media where we look to see a rise in user-generated content.

Upcoming stops include the following destinations:

  • April 7th – Cherry Blossom Festival’s Petalpalooza! event in Washington, D.C.
  • April 21st – 22nd – Beautycon at Jacob Javits Center in New York City, NY
  • October 2018 – Pop-up at The Grove in Los Angeles, CA

For more information on the next stops and future ones to be scheduled, please visit our L’Occi Truck landing page: usa.loccitane.com/theloccitruck