L’Oréal Paris Announces its First-Ever Hair Colors of the Year

The #1 Global Beauty Brand Deems Rose Blonde and Smokey Grays the Must-Have Shades for 2018

L’Oréal Paris, the leading beauty brand and company that invented hair color, today revealed its inaugural Hair Colors of the Year Rose Blonde and Smokey Grays. The shades were selected by the brand’s color designers after months of analyzing hair color trends, studying search data and traveling the world, drawing inspiration from the fashion, design, art, music and automobile industries. As part of the Hair Colors of the Year announcement, L’Oréal Paris is unveiling two new product collections – Superior Preference Rose Blonde and Feria Glam Grunge allowing people to easily achieve these on-trend shades at-home.L'Oreal Paris

As the #1 selling hair color brand*, we are committed to bringing innovation, inspiration, and newness to the Hair Color category. This year, I visited numerous countries studying people from many different cultures, visiting exhibits and art fairs, going backstage at fashion shows and meeting with the top master colorists all around the globe,” says Orrea Light, Vice President of L’Oréal Global Marketing Beauty Innovation and Acceleration. “Through this process, rose gold and 90’s-inspired grunge consistently emerged as the top trends. We challenged our color labs with creating hair color shades that would allow people a premium, yet accessible, and fashion-forward way of expressing these trends and are thrilled to now introduce them.”

L-Oreal-Paris-Color-of-the-Year

L’Oréal Paris Announces its First-Ever Hair Colors of the Year

With one collection offering a more sophisticated and glamorous look and the other an edgier, 90’s-inspired look, people can pick the one that best reflects their style. The new L’Oréal Paris Superior Preference Rose Blonde collection was specially designed with warm, rose gold tones for a luminous and multi-dimensional, rosy look. The collection is available in Dark Rose Blonde and Medium Rose Blonde. The Feria Glam Grunge collection blends the smokey undertones of grunge with L’Oréal Paris sophistication. The four, jewel-toned shades – Dusty Mauve, Downtown Denim, Vintage Teal and Purple Smoke – were inspired by cutting-edge fashion trends and hair color artistry.

Both rose gold and grunge-inspired hair color shades have taken over as digital sensations, editorial obsessions and are now trending in professional,” says Daniel Moon, L’Oréal Paris Hair Color Consulting Colorist and owner of the LA-based HAIR salon. “What I love about the new Superior Preference Rose Blonde and Feria Glam Grunge collections are that people are now empowered to recreate the trends themselves at-home.”

The integrated L’Oréal Paris 2018 Hair Colors of the Year program will be brought to life via advertising, tutorials and educational content on Beauty Magazine. People are encouraged to show off how their own Rose Blonde and Smokey Gray looks tagging @lorealhair and using #HairColorsoftheYear to help inspire others.

*Based on Nielsen data for units of L’Oréal Paris brand hair color sold during 52 weeks ending 10/21/17.

Avon Announces “Ultimate Gift Guide” and Top Deals for Black Friday & Cyber Monday

Look to Your Avon Representatives for this season’s best gifts, and have a Joyful, Beautiful, Magical Holiday

The holidays are around the corner and Avon is a one-stop shop for all your gifting needs. No matter who is on your list this year, there is something for everyone – from signature fragrances to merrymaking beauty gift sets, to cozy sleepwear and glamorous gold-accented glasses.p700

Before you start clicking, check out the ultimate Avon Holiday Gift Guide to make shopping easier than ever:

$10 and Under:

Under $25:

  • Winter Soft Plush Memory Foam Slipper Bootie $24.99) – The softest slipper ever with a beautiful pom-pom detail
  • Imari and Faraway Travel Size Collections ($15 each) – Each box contains a three-piece set of the franchise scents in rollerball form—perfect for holiday travel
  • Joyful Makeup Collection ($20) – A selection of Avon’s most popular makeup products in the brand’s most popular shades

The Makeup Maven:

Make The Holidays Cozy & Bright:

The Hostess with the Mostest:

Gifts That Give Back: Purchase any Breast Cancer Crusade product in Avon’s Shop for the Greater Goods and Avon will donate 20% of net profits—up to $1 million in 2017—to the Avon Foundation for Women supporting Avon Breast Cancer Crusade programs across the US. Featured products include the Pink Peony Candle ($12), Pink Hope Iconic Lipstick Set($10) and the Pink Hope Jeweled Collared Necklace ($45).

In addition, this season, Avon help make your holiday a whole lot merrier, so don’t miss the opportunity to save with exclusive Black Friday, Cyber Monday, and the 12 Days of Deals:

Black Friday: From November 18 – 25, enjoy more rewards with the more you purchase:

  • Spend $20, get free shipping
  • Spend $45, get free shipping and save 20%
  • Spend $65, get free shipping, save 20% AND get a free three-piece gift

Cyber Monday: From November 26 – 29, purchase and enjoy even more rewards—including a free A-Box, Avon’s curated beauty box:

  • Spend $20, get free shipping
  • Spend $45, get free shipping and save 20%
  • Spend $65, get free shipping, save 20% AND get a free A-Box

12 Days of Deals: If you’re shopping from December 1 – 12, be prepared for a free beauty gift with purchase when you spend $45

So, skip the long lines and purchase items from a trusted friend – your Avon Representative – and have presents delivered straight to your door.