Lord & Taylor unveiled its 80th annual world-famous holiday windows in New York on Thursday, November 9 with a magnificent event in collaboration with Hallmark Channel and Madison Square Boys & Girls Club. Following a performance by American country pop singer-songwriter Jessie James Decker, Lord & Taylor President Liz Rodbell joined the stage for the much-anticipated window reveal. Together, they introduced this year’s spectacular window theme of The Best And The Brightest to a bustling crowd.
The Lord & Taylor holiday windows are considered a gift to the city as the retailer never includes commercial products in its animated displays on Fifth Avenue. The windows are created by a team of nearly 75 craftsmen, artists, and engineers who have spent more than 35,000 hours refining every detail. In the days leading up to the unveiling, the vignettes are raised into the street-level windows on hydraulics—a unique feature of the 103-year-old landmarked building. The retailer introduced its first-ever animated holiday windows in 1937.
The Fifth Avenue windows have been transformed into a whimsical journey, as seen through the lens of enchanted snow globes, featuring over 60 variations throughout the display. Each of the five animated windows boasts a unique scene, including:
- Arctic Adventures: Two polar bears meet for a celebratory high-five in an arctic scene
- Christmas in the City: Starry holiday scene set against NYC skyscrapers
- Holiday Circus: A vintage-style circus is conducted by the master of ceremonies
- Santa’s Magic: A modern-day Santa looks into his globe
- Winter Woodlands: A rabbit ventures toward a magical tree with woodland creatures
In addition to the Fifth Avenue display, Lord & Taylor partnered with Hallmark Channel to create a series of windows along 38th Street. Both companies cherish the holiday season and have joined efforts to further delight customers. The windows feature special animations that celebrate Countdown to Christmas, the network’s programming event.
“New York is a special place to be during the holiday season and experiencing the magic within our iconic department store is a part of that tradition,” said Rodbell. “Lord & Taylor believes in giving back to its communities. We are thrilled to work with Madison Square Boys & Girls Club as a charity partner that helps support and enhance the lives of New York City’s youth.”
Lord & Taylor, alongside many of its vendors, will make a generous contribution to the Madison Square Boys & Girls Club this holiday season.
The New York window unveiling of The Best And The Brightest was live-streamed via the Lord & Taylor Facebook page for audiences near and far to enjoy. The online event is available here and will be available throughout the holiday season. In 2016 and 2015, Lord & Taylor was honored with design:retail magazine‘s Winning Windows award, receiving the Gold Award and Platinum Award respectively.
Lord & Taylor welcomes viewers to connect on social media channels, listed below and to follow #LTHoliday for insider access.