Zoe Saldana Announced as the Star of the Short Movie Directed by Stefano Sollima
Following the international success of the 2017 edition, Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries 2018 with an all-star short movie steeped in intrigue, leading viewers in the journey of a pursuit of the perfect cocktail. Evolving Campari’s ethos that ‘every cocktail tells a story‘, this year’s film is a celebration of bartenders’ talent around the world and most importantly, the Red Hands, masters of the world’s best cocktails.

Lead protagonist Mia Parc, played by Zoe Saldana, enjoying the perfect Campari cocktail. Credit: Matteo Bottin (PRNewsfoto/Campari)
Launched in 2017, Campari Red Diaries is the evolution of the Campari Calendar. A 360o holistic campaign, with a short movie at the heart, Campari Red Diaries brings to life Campari’s ethos that “every cocktail tells a story”. Campari Red Diaries is launched digitally, with the short movie hosted on Campari’s official YouTube page.

Davide, played by Adriano Giannini in The Legend of Red Hand short movie for Campari Red Diaries. Credit: Matteo Bottin (PRNewsfoto/Campari)
The short movie acts as the centerpiece of this year’s campaign, starring globally renowned actress Zoe Saldana – star of blockbuster film franchises Avatar and Guardians of the Galaxy – Italian actor Adriano Giannini and directed by the famous Italian director Stefano Sollima, known for his work on Gomorrah and upcoming movie, Soldado.

Leading Italian director, Stefano Sollima is behind this year’s Campari Red Diaries short movie, The Legend of Red Hand. Credit: Matteo Bottin
Saldana comments: “The Campari Red Diaries campaign has a great legacy, so I was delighted to play the role of Mia Parc in The Legend of Red Hand. Mia’s character was a fascinating one to play, to portray her sheer determination to reach perfection and bringing this to life in Milan as the birthplace of Campari, the iconic Italian aperitif was very special.”
Entitled ‘The Legend of Red Hand‘, the story is a thrilling mystery that tells the journey of Mia Parc, played by an intrigued Saldana, in the pursuit of the perfect cocktail starting in Milan, the birthplace of Campari.

Zoe Saldana announced as the star of The Legend of Red Hand short movie for Campari Red Diaries, aside Adriano Giannini and directed by Stefano Sollima. Credit: Matteo Bottin (PRNewsfoto/Campari)