Target Brings Joy to the Holiday Season with New Brands, More Ways to Shop and Save

Retailer delivers specialty shopping experience with thousands of exclusives and #TargetFun for all

Target Corporation has unveiled its plans for the holidays, including new brands, thousands of exclusive gifts under $15, easy and convenient ways to shop and save, and festive in-store experiences.Holiday-header

Target previously shared that it is reimagining its brand portfolio with the introduction of more than 12 new exclusive brands by the end of 2018. Eight of those brands – spanning baby, kids, women and men’s apparel and accessories and home – will be available for the first time this holiday season, offering guests unprecedented style and value. Most recently, Target introduced Project 62, A New Day, Goodfellow and JoyLab, and on Nov. 5, it will unveil the much-anticipated Hearth & Hand with Magnolia. Co-designed with Chip and Joanna Gaines, Hearth & Hand with Magnolia features 300 products, most for under $30, including tabletop, home décor, and giftables, like a toy dollhouse and workbench, a letters to Santa mailbox, festive tableware and more. The collaboration with Target marks the couple’s first time creating product with a retailer.

These brands are the perfect example of what makes Target ‘Tar-zhay.’ Each offers incredible design, great quality, and truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “Since announcing these new brands, we’ve been blown away from the excitement we’ve seen from our guests. While they’ll have to wait a little longer to shop, now they can see what we’ve been working so hard on. And the best part—we’re just getting started.

A New Day

A New Day

A New Day is about feeling confident investing in personal style; making a fashion statement whether at work or play; gaining access to beautifully designed, high-quality products that last season after season; current trends and reinvented classics. The apparel and accessories line comes in sizes 0-16 and XS-XXL. And many pieces are available in Plus-sizes, ranging from X-4X and 14W-26W in select stores and online.

Goodfellow & Co

Goodfellow & Co

Goodfellow & Co offers style solutions that marry ease and discovery; showing guests that finding well-engineered, intricately designed apparel and accessories is as simple as making a Target run; core wardrobe essentials with a modern take on classic themes. The apparel and accessories line comes in standard, tall, big, and big and tall sizing in all categories, with extended size shoes launching in 2018.

Project 62

Project 62

Project 62 consists of thoughtfully designed, approachable modern home pieces for everyday life. The assortment is hyper-focused on making environments effortlessly functional through smart solutions for urban, small-space living.

This year, Target has taken the guesswork out of gifting so guests can feel confident they will find the perfect gift for everyone on their list. With the introduction of four special collections curated for women, men, kids and teens and featuring nearly 1,700 items, most of which are exclusive to Target and under $15, guests can save time and money as they check name after name off their shopping list. These holiday collections, with products ranging from grooming sets for him, stationery for her and hundreds of stocking stuffers for only $1, will be prominently displayed in the main aisles and key departments of Target stores, as well as a dedicated experience on Target.com. Continue reading