Share the Warmth! Buy a coat at Macy’s stores or macys.com from October 24 to 29, and Macy’s will donate a new coat to someone in need
Macy’s and Clothes4Souls announces the fifth annual “Buy a Coat & We’ll Donate One” campaign. From Tuesday, Oct. 24 through Sunday, Oct. 29, Macy’s will donate one new coat, up to 35,000 coats, to Clothes4Souls, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments at Macy’s stores and macys.com. Through this program, Macy’s and its partners have donated 165,000 new coats, with a retail value of more than $6.6 million, since 2013.
To help customers save while giving back, Macy’s will offer 40 percent to 50 percent off a large selection of outerwear during the campaign.
“This year, Macy’s will celebrate the fifth season of our ‘Buy a Coat & We’ll Donate One’ campaign in partnership with Clothes4Souls,” said Holly Thomas, Macy’s group vice president of cause marketing. “With the help of our customers, we’re aiming to deliver another 35,000 new coats to the men, women, and children who need them most this upcoming winter season. The impact of this program has been remarkable, and we are proud to invite our customers to join us once again in giving to this important cause.”
Clothes4Souls, a division of Soles4Souls, is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. Clothes4Souls works with nonprofit partners including homeless shelters, after-school programs, international relief, and disaster relief organizations to provide clothes to those who need them most, domestically and globally.
“We are always so excited for this time of year,” said Buddy Teaster, president and CEO of Clothes4Souls. “The opportunity to work with Macy’s, its vendors, and dozens of agencies around the country to distribute 35,000 brand-new, high-quality coats to men women and children, creates[ing] real value for those in need. Thank you, Macy’s, for five years of partnership and helping 165,000 people here in the U.S.”
The organization advances its anti-poverty mission by collecting new and used clothing from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Clothes4Souls is committed to the highest standards of operating and governance.
Coats donated through the program average in retail price from $40 to $100 and distribution will take place in cities across America, beginning in November. To view this year’s outerwear assortment and participate in “Buy a Coat & We’ll Donate One,” visit macys.com.
Macy’s “Buy a Coat & We’ll Donate One” campaign is made possible through support from Ben Sherman, Bernardo, Calvin Klein, Carters, CB Sports, Celebrity Pink, Coffeeshop, Guess, Hawke and Co, HK by Hawke, Jessica Simpson, Laundry, London Fog, OshKosh, Rampage, Sebby, Tommy Hilfiger, Via Spiga, Vince Camuto, Weather Tamer, and 32 Degrees.