Schick® Hydro® Makes Its Inaugural Appearance At 2017 New York Comic-Con With The “Schick Shave Off”

Schick Hydro takes Comic-Con-goers Into Intergalactic Space With The Brand’s First-Ever, Gamified Shave Experience

Schick Hydro will bring the “Schick Shave Off” – the brand’s first-ever, shave video game – to the 2017 New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits Center in New York City.

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Check out Schick Hydro’s first-ever video game – the “Schick Shave Off” – as a part of the brand’s debut at New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits Center in New York City.

The Schick Hydro superhero Hydrobot – is a razor designed like no other that is always challenging convention. In the recently released, limited-edition “Schick Hydrobot and the Transformers” comic book – available now in digital and animated forms – fans discovered the genesis of Hydrobot including his pursuit to help protect and defend all against irritation. Now, through the “Schick Shave Off,” Hydrobot is inviting Con-goers to aid him in his mission by giving them the tips and tools to go head-to-head with fellow fans in a virtual shave game that’s out of this world.

Now that we’ve revealed Hydrobot’s backstory through our limited-edition comic book and most recently at San Diego Comic-Con through an immersive escape room – the “Schick Hydro Escape” – Hydrobot will continue his quest to help protect and defend against irritation – this time into outer space,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “We can’t wait to bring Con-goers along on this next adventure at our first New York Comic-Con fan experience through the “Schick Shave Off.

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Schick Hydro’s first video game – the “Schick Shave Off” – takes New York Comic-Con fans into intergalatic space where contenders will go head-to-head to give hairy, cosmic characters different superhero-inspired facial hair looks.

About the “Schick Shave Off”

  • Using a Schick Hydro 5 controller, contenders will have five minutes to compete head-to-head in a virtual shave off by giving a series of hairy, cosmic characters displayed on screens different superhero-inspired facial hair looks.
  • Fans who accept the shave off challenge will walk away with swag. Each day, a live leaderboard will track player performance. The player with the top daily score will receive a Schick Hydro “Mystery Box” filled with exclusive must-haves and fan favorites.

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    New York Comic-Con fans who accept the “Schick Shave Off” video game challenge will walk away with swag and the chance to score the daily Schick Hydro “Mystery Box” filled with exclusive must-have items.

The “Schick Shave Off” will be available to fans at New York Comic-Con (booth 768) from Thursday, October 5 – Sunday, October 8. Additional activities include:

  • Schick Hydro 5 Lounge – The chance to relax, indulge in a complimentary, custom shave from a professional barber, take photos with the real-life Hydrobot and score exclusive swag by sharing their experience on social using #SchickShaveOff.
  • Live “Schick Shave Off” Tournament – Access to watch Wesley “Wes” Johnson (@Wes_IRL), Amra “Flitz” Ricketts (@FLitz) and Damien Haas (@DamienHaas) from the popular YouTube Smosh Games crew duke it out on Friday, October 6, 2017 for the “Schick Shave Off” crown.
  • VIP Access – Follow @SchickHydro on Twitter for chances to show off your cosplay, jump the “Schick Shave Off” line and take photos with Hydrobot via our daily “Cosplay Cut.”

TIGI Cosmetics Partners With CVS Pharmacy® To Bring Professional Cosmetics To Consumers Nationwide

Leading Professional Cosmetics Brand Debuts on CVS Pharmacy Trend Wall in October 2017

Traditional makeup is in for a colorful shakeup. This October, TIGI Cosmetics, the professional beauty industry’s leader in high-impact cosmetics, will be launching in select stores across the country at the nation’s leading retail pharmacy – CVS Pharmacy®. The brand has secured a highly-coveted spot on the new CVS Pharmacy Trend Wall, where exciting new launches are prominently showcased to beauty shoppers.

A cult favorite amongst top professional makeup artists in the industry, TIGI Cosmetics will be sold in 2,000 CVS Pharmacy stores nationwide and on CVS.com. While the brand will continue to be sold in salons and online to remain dedicated to the professional beauty community, the upcoming TIGI Cosmetics launch will mark the first time the premium, professional brand can be purchased at a major national retailer, bringing more than 60 efficacious TIGI Cosmetics products to the mass consumer market.

TIGI Cosmetics

TIGI Cosmetics Partners With CVS Pharmacy® To Bring Professional Cosmetics To Consumers Nationwide

As a brand loved by the professional makeup industry, TIGI Cosmetics is devoted to keeping cosmetic artistry a core part of the brand. By partnering with CVS Pharmacy, we can now offer a new avenue of direct purchase for the makeup artist community and the CVS beauty enthusiast,” said Laurie Enright, Director of Marketing for TIGI Cosmetics. “We are excited to expand upon our professional heritage and give more customers the tools they need to create a cosmetic masterpiece.

CVS Pharmacy‘s wide assortment of exciting on-trend TIGI Cosmetics products were developed and specially-curated to help customers achieve a flawless complexion and experiment with color. The brand will introduce a variety of show stopping products such as:

  • Diamond Lipsticks: Features a unique angled-shape for precise application and is infused with Vitamin E and Rose Hip Seed Oil to condition and soften lips all day long – SRP: $26
  • Perfect Eyeliners: Offers a creamy formula that goes on smooth and includes a smudgy tip for a dramatic smoky eye – SRP: $21
  • High Definition Setting Powder: Includes micro-pigments that help blur out fine lines and pores while mattifying skin for a smooth, soft-focus finish – SRP: $38

This is an exciting time for the TIGI Cosmetics brand,” said Hazel Smith, TIGI Cosmetics Brand Manager, “CVS Pharmacy has a prestigious position within the beauty industry and continues to turn heads with their ever-growing selection of product offerings. We are excited to tie our brand name to such a phenomenal partner and look forward to continued success.

TIGI Cosmetics was originally created in 1989 under the name TIGI Classic Cosmetics, and has since established itself as a leader and cult classic in the professional beauty industry. Synonymous with innovation and self-expression, TIGI Cosmetics is dedicated to inspiring professional makeup artists and at-home beauty enthusiasts to create their own masterpiece with vibrant, high-impact product offerings. TIGI Cosmetics are currently available at professional salons, 1` CVS Pharmacy stores nationwide as well as on CVS.com.

 

Virtuoso® Unveils The Hottest Luxury Hotels Debuting Soon

Travelers in the know seeking the next great upscale hotel look no further. Luxury and experiential travel network Virtuoso, along with its more than 16,000 travel advisors worldwide, has revealed the hottest hotel openings around the globe for this fall and beyond.

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Virtuoso logo

Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 800 travel agency partners with more than 16,000 elite travel advisors in over 45 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $21.2 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry.

From relaxing resorts to iconic urban landmarks, these five properties are sure to make an indelible impression on guests when they open or reopen over the next several months:

Bulgari Hotel Shanghai, China – Opening late 2017

Bulgari Hotel Shanghai, China – Opening late 2017

Bulgari Hotel Shanghai, China Opening late 2017
Situated in a tranquil riverside location in the heart of the city, Bulgari Hotel Shanghai will feature contemporary, spacious rooms and exceptional guest amenities including Maserati transportation. Offering stunning views of the city’s dramatic skyline, the hotel is located just minutes from attractions such as the iconic Bund and the museums of People’s Square. Virtuoso guests will enjoy an upgrade at arrival if available, breakfast for two daily offered 24 hours a day, hotel credit valued at $100 USD, complimentary Wi-Fi, and early check in and late check-out if available.

Montage Los Cabos, Mexico – Opening spring of 2018

Montage Los Cabos, Mexico – Opening spring of 2018

Montage Los Cabos, Mexico Opening spring of 2018
Perched upon 39 acres of white-sand beachfront, Montage Los Cabos will feature 122 expansive rooms and suites when it opens. The resort will offer spectacular views and unique walk-in access to the finest swimming, diving and snorkeling in the region. Guests can take advantage of wellness programs and treatments at Spa Montage, and fitness offerings including two pools and tennis and recreational lawn facilities. Virtuoso guests will receive an upgrade when they arrive if available, daily breakfast for two, special amenity, complimentary Wi-Fi, and early check-in and late check-out subject to availability.

Raffles Europejski Warsaw, Poland Reopening spring of 2018
Originally opened in 1857, the legendary hotel in Warsaw’s historic district has recently undergone restoration to preserve its heritage and character. Raffles Europejski, Warsaw will offer 106 elegant guestrooms and suites, a restaurant with an outdoor terrace showcasing Poland’s cuisine, a bar and cigar lounge, a patisserie and a spa. Virtuoso guests will enjoy an upgrade upon arrival, based on availability; daily buffet breakfast for two; hotel credit worth $100 USD; complimentary roundtrip private airport transfers; complimentary Wi-Fi; and early check-in and late check-out, subject to availability.
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Alba Botanica® Brand Partners With The Pink Agenda And FAB-U-WISH During Breast Cancer Awareness Month

Highlighting Giuliana Rancic’s FAB-U-WISH Initiative, Alba Botanica® Brand Will Show Support For A Great Cause

The Alba Botanica® brand is proud to announce its partnership with The Pink Agenda, a non-profit organization committed to raising money for breast cancer research and Giuliana Rancic‘s FAB-U-WISH program, an initiative that grants wishes to those suffering from breast cancer. Since 2014, Giuliana Rancic’s FAB-U-WISH and The Pink Agenda has granted the most fabulous wishes to women undergoing treatment for this devastating disease.alba-botanica.jpg

The Pink Agenda believes that engaging today’s generation can go a long way toward finding tomorrow’s cure for breast cancer. That’s why The Pink Agenda, together with its partner the Breast Cancer Research Foundation, is working with the next generation of leaders to find and fund programs that are improving the lives of those suffering from breast cancer and conducting the groundbreaking research necessary to improve their odds. The Pink Agenda, a non-profit 501(c)(3) organization launched in 2007, has contributed $2 million to breast cancer research.

Alba Botanica®, as a brand was started with the mission to Do Beautiful. Last year, they launched the Do Good – Do Beautiful campaign, which highlights women who are doing good and beautiful things in their lives and the world. Supporting The Pink Agenda and Giuliana Rancic, who was already a fan of the brand, is the perfect partnership to continue the brand’s messaging of empowering and inspiring women in the world.

As a brand that promotes creating positive change in the world, the Alba Botanica® brand is thrilled to be working alongside Giuliana and The Pink Agenda to both spread awareness and raise research funds in support of finding a cure for breast cancer,” said Julie Marchant-Houle, Senior Vice President and General Manager of Personal Care products at The Hain Celestial Group, Inc.

Said Rancic, “By partnering with FAB-U-WISH and The Pink Agenda, Alba Botanica® brand is helping women currently facing breast cancer feel special – and feel better – during their most difficult times. We’re proud to be working alongside Alba Botanica® to support our ultimate wish of finding a cure.

The Pink Agenda is honored to have Alba Botanica® join in our fight to make breast cancer history,” said Lucretia Gilbert, Executive Director of The Pink Agenda. “Our partners are critical in helping raise awareness of the disease and funding the groundbreaking research necessary to save lives.”

Alba Botanica® products contain 100% vegetarian ingredients and are made with vitamins, plant emollients and therapeutic botanicals for optimum beauty benefits. The Alba Botanica® brand range includes: Hawaiian skin care, hair care and spa treatments; Even Advanced™ skin care; ACNEdote™ acne skin care treatments; Very Emollient™ body lotions, bath and shower gels, cream shaves and foam shaves; Good & Clean™ facial cleansers; Fast Fix beauty treatments; a full range of suncare products and deodorant sticks.