Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers

The Greater Fort Lauderdale Convention & Visitors Bureau has launched an unprecedented new destination brand initiative to serve as a warm welcome and visitor invitation to the international travel community. The campaign, which includes a new brand video and comprehensive digital marketing strategy, launches on United Nation’s World Tourism Day, a day that celebrates the importance of tourism and its cultural, political and economic values.

New GFL Logo

Greater Fort Lauderdale Convention & Visitors Bureau logo

From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a vibrant cosmopolitan vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

In Broward County, we are making sure that we let the traveling public understand that we are a welcoming destination to all people across the world regardless of the color of their skin, whom they choose to love or what religion they believe in. We want to make sure that our message gets through despite the negative clutter they see on their nightly news, every day,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.

The #greatertogether video is an expression of Greater Fort Lauderdale‘s open-door/open heart philosophy for visitors in times of travel bans and safety concerns. Central to the initiative is a 1:45 minute video that draws the viewer’s attention to a story that plays out in a sunrise-to-sunset destination experience with people of different ethnic backgrounds. It opens with an iconic visual of yoga on the beach and continues with a portrayal of diverse activities and visitors, including two Muslim women wearing hijabs enjoying a cup of coffee together with a non-Muslim friend, millennials of mixed nationalities at play, LGBTQI couples and friends in warm embraces, members of the indigenous Seminole tribe, a not-so-mythical mermaid, local African-American street art and ending with a reveal of a human thumbprint and a welcome message in multiple languages. The video will serve to foster resident’s continued pride in the community and let the world know that in Greater Fort Lauderdale, everyone is welcome…every day.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

An international marketing campaign will launch the #greatertogether video to consumers and international tour operators. The video will be featured on the CVB’s website (www.sunny.org/greatertogether) including the stories of diverse residents and visitors describing why they enjoy living in Greater Fort Lauderdale and how they welcome visitors to the community. The “Faces” social media component of the program will include key local residents that were featured in the video and communicate the diversity of the destination and how proud they are of the community that they live in. Continue reading

Heineken Introduces First-of-Its-Kind Beer Style to the U.S., Brewed with a Rare Yeast Discovered in Patagonian Forest

Heineken® Launches Limited Release New Brew, “H41,” the First in New Wild Lager Exploration Series

Heineken® has launched H41®, a limited edition Wild Lager brewed using a rare ‘mother’ yeast discovered in the deep forests of Patagonia. Developed over the course of multiple years by the brand’s Master Brewer, the new lager has a fuller taste, with spicy notes balanced by subtle fruity hints. H41 appears at a time where beer drinkers are naturally looking for new and unique beers to try.H41-hero-shot

In 2010, an Argentine scientist, Diego Libkind was walking in the forests of Patagonia and discovered wild mushrooms, which had a feint alcohol scent to them. With that clue, Libkind hypothesized that his finding likely contained yeast. He collected it, and over the course of months conducted tests where he confirmed his initial hunch: Libkind found a yeast that was perfectly suited to become the base of a “first of its kind” beer, a Wild Lager by Heineken. Heineken became aware of Libkind’s discovery, and very quickly was interested in attempting to tame the yeast for a potentially new brew of beer. After two years of recipe perfecting by the brand’s Master Brewer Willem van Waesberghe to ensure the highest of quality standards, this “mother of all” lager yeast’s has given way to an easy drinking, full bodied beer, with a complex, yet clean taste. In return, Heineken® has an exclusive license to brew with this amazing yeast.

The name H41 is derived from the latitude co-ordinate of the beech forest in Patagonia where this yeast was discovered. The H stands for Heineken® and after the longitudinal coordinate where it was discovered: 41 degrees south.

van Waesberghe commented: “Central to the famous Heineken taste is our unique A-yeast. It was first used 130 years ago by Dr. Elion, a Heineken brewer trained by Louis Pasteur. It is still used today. The exact makeup of our A-yeast is a closely guarded secret.”

He continued; “However, when the ‘mother’ of our A-yeast was discovered in Patagonia, it presented us with a unique opportunity. Using our unrivaled expertise, Heineken’s Master Brewers began to work with the mother yeast to unlock a spectrum of new flavors. Our ‘Lager Explorations’ series was born. The taste of every beer in the series will be surprising and intense, but still balanced and refreshing.”

The release of H41 in the U.S. shows Heineken’s continuing commitment to innovation, discovery, and quality,” said Katharine Preville, Brand Manager at HEINEKEN USA.Heineken has more than 150 years of passion for beer and brewing mastery, and H41 highlights that we will literally search the far reaches of the world to develop exciting brews for beer lovers.

Officially launching in the U.S. in mid- October, the brew will be available on draught in New York City. The Wild Lager series will expand to additional U.S. markets in 2018. For more information about H41, please visit www.heineken.com/ie/H41/Home. For fans looking to stay up to date on H41, and future Wild Lager Series launches, follow Heineken® on Facebook, Instagram, and Twitter.

First Comprehensive Exhibition of Costumes from The Israel Museum’s Unparalleled Collection at the Jewish Museum

Richly Decorated Garments from Over 20 Countries On View at the Jewish Museum Beginning November 3, 2017

A sumptuous array of apparel from over 20 countries on four continents will be on display at the Jewish Museum from November 3, 2017 through March 18, 2018, offering an exceptional opportunity for American audiences to view many facets of Jewish identity and culture through rarely seen garments. Veiled Meanings: Fashioning Jewish Dress, from the Collection of The Israel Museum, Jerusalem, the first comprehensive U.S. exhibition drawn from The Israel Museum‘s world-renowned collection of Jewish costumes, showcases over 100 articles of clothing from the eighteenth to twentieth centuries, presented as complete ensembles or as stand-alone items.

The exhibition is organized by The Israel Museum, Jerusalem.

Clothing is intended to cover our bodies, but it also uncovers. In Veiled Meanings, the visitor will be asked to consider to what extent our choice of dress is freely made, and how our surroundings affect our decisions. The extraordinary range of textile designs and clothing in the exhibition illuminates the story of how diverse global cultures have thrived, interacted, and inspired each other for centuries. Jewish communities from Afghanistan, Algeria, Denmark, Egypt, Ethiopia, Germany, Georgia, Greece, India, Iran, Iraq, Iraqi Kurdistan, Israel, Italy, Libya, Morocco, Poland, Romania, Tunisia, Turkey, the United States, Uzbekistan, and Yemen are represented. Showcasing color, texture, function, artistry, and craftsmanship, the exhibition also offers an incisive and compelling examination of diversity and migration through the lens of fashion.

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Women’s under-trousers (5 items), Uzbekistan, early 20th century Silk, plangi and ikat dyed, printed cotton The Israel Museum, Jerusalem, B64.12.4211, B66.07.1071, B66.12.1519, B67.0487, B14.0007 Photograph © The Israel Museum, Jerusalem, by Mauro Magliani

The Jewish Museum‘s presentation will focus on how clothes balance the personal with the social, how dress traditions distinguish different Jewish communities, and how costumes portray Jewish and secular affiliations within a larger societal context. Historical, geographic, social, and symbolic interpretations will be included within the context of four thematic sections: “Through the Veil,” “Interweaving Cultures,” “Exposing the Unseen,” and “Clothing that Remembers.”

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Man’s coat, Georgia, early 20th century Silk, gilt ribbons, silver niello, gunpowder cases The Israel Museum, Jerusalem, Gift of Beckie Molho, Herzliya, B69.0460 Photograph © The Israel Museum, Jerusalem, by Mauro Magliani

The first section, “Through the Veil,” focuses on veils and wraps worn by Jewish women in Afghanistan, Iraq, and Uzbekistan, demonstrating the influence of local Islamic culture on Jewish dress. While covering a woman’s body and face, veils and wraps revealed important aspects of her identity, such as religion, status, or place of origin. Conversely, wraps worn by Jewish women inspired the adoption of new traditions; for example, the chadur worn in Mashhad, Iran, was brought by Jews to Afghanistan. The extent to which a woman is concealed by her clothing remains a timely issue.

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Woman’s coat Bukhara, Uzbekistan, late 19th century Brocaded silk, lining: silk and cotton, ikat-dyed B64.12.4226 The Israel Museum, Jerusalem Photo: © The Israel Museum, Jerusalem, photograph by Mauro Magliani

Interweaving Cultures” broadly examines the migration of Jewish communities and the effects of acculturation. Jewish costume often transmitted styles, motifs, crafts, and dress-making techniques from one community to another as Jews migrated from Europe, Asia, and the Americas. The ensembles presented also reflect the political and social changes that occurred in the regions where Jews settled. From Spain to Morocco, from the Ottoman Empire to Algeria, from Baghdad to Calcutta, clothing styles developed from the melding of imported and local fashions, materials, and craftsmanship. The costumes displayed reveal how clothing from distant locations and cultures influenced Jewish fashion, frequently resulting in innovative and often eclectic creations. As modernization began to take hold, handcrafted fabrics were frequently used along with industrially produced textiles – or were replaced by them. Over time, Western culture gradually pushed aside local traditions in North Africa, the Middle East, and Central Asia. Today, non-Western dress is often a source of European, American, and Middle Eastern fashion inspiration.

The exhibition features a brocaded silk sari worn by a bride in India’s mid-twentieth century Bene Israel community. Under European influence, white saris were preferred to the red ones traditionally worn by brides. Four other examples of white bridal attire will be on view ranging from a 1907 wedding dress from Tiberias, Ottoman Palestine, to a 1947 wedding gown from New York made of silk satin and decorated with early nineteenth-century Burano lace and pearls. Also highlighted in “Interweaving Cultures” is a deep purple silk, velvet, and cotton outfit from the early twentieth century that incorporates elements from the Parisian ballet into the attire of a Jewish woman from Mashhad: a short and flared ballet-like skirt is paired with matching pants to ensure modesty. Continue reading