The Council of Fashion Designers of America And Fabletics Launch Global Campaign For Fashion Targets Breast Cancer

Actress and Fabletics Co-Founder Kate Hudson returns as Fashion Targets Breast Cancer Ambassador for FTBC 2017

Doing Good is Always in Fashion” is the message behind the 2017 Fashion Targets Breast Cancer Campaign from the Council of Fashion Designers of America (CFDA) in partnership with Fabletics, a global active-lifestyle brand co-founded by Kate Hudson in 2013.Fabletics

The collaboration returns for a second year with the actress, fashion tastemaker and mother of two serving as the FTBC ambassador for the month of October. Hudson follows in the footsteps of previous FTBC Ambassadors including Naomi Campbell, Christy Turlington, and Karolina Kurkova among others.

The Fashion Targets Breast Cancer® (FTBC) name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment, and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area, and Trust staff, to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority, and immigrant women, with screening, treatment, and support services to help them cope with their cancer.

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Image Credit: Actress and Fabletics Co-Founder Kate Hudson return as Fashion Targets Breast Cancer Ambassador for FTBC 2017. | Photo Credit: JUCO

Fabletics is a global active-lifestyle brand designed with every woman in mind. Co-founded by Hudson, the brand combines fitness and fashion to make women feel stylish and confident at, and beyond, the gym. Fabletics brings new monthly collections—in sizing ranging from XXS-3X and customized lengths —to a loyal community of over one million members across eight countries. See (and shop) the full selection of premium quality activewear, accessories, shoes and more at fabletics.com and 22 retail locations across the US.

I’m really honored to have been asked to be an ambassador for Fashion Targets Breast Cancer for a second year. Continuing to support this cause proactively is so important to me — and to so many other people whom have had a personal experience with a friend or family member diagnosed with breast cancer. We’ve made great strides but it’s my hope that with our collective voices, we can continue to spread awareness and produce the ground-breaking research needed to make progress in the mission to end breast cancer forever,” said Hudson.

Our inaugural ‘Fashion Targets Breast Cancer’ campaign in partnership with Fabletics was so successful that we all decided to renew the effort for this important cause,” said Steven Kolb, President and CEO of the CFDA. “We are thrilled that Kate Hudson agreed to return as our ambassador, as our values of health, fitness, and philanthropy are aligned with those of Kate and Fabletics.

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 with a membership of over 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and stages New York Fashion Week: Men’s. It also offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholarship, the Liz Claiborne Design Scholarship Award, the Kenneth Cole Footwear + Accessory Innovation Award, and the CFDA/Teen Vogue Scholarship. Member support is provided through the Strategic Partnerships Group, a group of high-profile companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA manages the worldwide Fashion Targets Breast Cancer initiative and raises funds for HIV/AIDS organizations, among other programs.

As part of the partnership, Fabletics is launching a FTBC-branded capsule collection available during Breast Cancer Awareness Month this October. It features three two-piece outfits designed in signature FTBC colors: a sports bra and high-waisted leggings, a sports bra and capri, and a tank with a legging. Proceeds of sales from the three looks will directly benefit FTBC global. The items will be available for purchase across eight countries and available on Fabletics.com as well as in the 22 Fabletics stores nationwide. Fabletics will also host an FTBC event at all retail locations, where a percentage of net proceeds of all sales will be donated to the initiative.

For more information, please visit www.CFDA.com, facebook.com/cfda, instagram.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv. For general information on Fabletics, please visit the TechStyle website. Visit Fabletics Blog to experience the brand’s editorial content site.