October is Breast Cancer Awareness Month: What You Need to Know and How You Can Help

Thanks to earlier detection –through screening and increased awareness— and better treatments, a woman’s risk of dying of breast dropped 38 percent between the late 1980s and 2014, translating into 297,300 fewer breast cancer deaths during that time.

However, there’s much more to be done. Breast cancer is still the second leading cause of cancer death in women. Only lung cancer kills more women each year. And there remains a large racial gap in mortality, with African-American women having 42 percent higher death rates compared to whites. The chance that a woman will die from breast cancer is about 1 in 37 (about 2.7 percent).

ACS Logo

American Cancer Society Logo (PRNewsfoto/American Cancer Society)

The Facts:

The American Cancer Society‘s estimates for breast cancer in the United States for 2017 are:

  • About 252,710 new cases of invasive breast cancer will be diagnosed in women.
  • About 63,410 new cases of carcinoma in situ (CIS) will be diagnosed (CIS is non-invasive and is the earliest form of breast cancer).
  • About 40,610 women will die from breast cancer.
  • While black and white women get breast cancer at roughly the same rate, black women are more likely to die from it.

At this time, there are more than 3.1 million people with a history of breast cancer in the United States. (This includes women still being treated and those who have completed treatment.)

Risk factors:

  • Limited but accumulating research indicates that smoking may slightly increase breast cancer risk, particularly long-term, heavy smoking and among women who start smoking before their first pregnancy.
  • Obesity increases the risk of postmenopausal breast cancer. Risk is about 1.5 times higher in overweight women and about 2 times higher in obese women than in lean women.
  • Growing evidence suggests that women who get regular physical activity have a 10%-25% lower risk of breast cancer compared to women who are inactive, with stronger evidence for postmenopausal than premenopausal women.
  • Numerous studies have confirmed that alcohol consumption increases the risk of breast cancer in women by about 7%-10% for each one drink of alcohol consumed per day on average. Women who have 2-3 alcoholic drinks per day have a 20 percent higher risk of breast cancer compared to non-drinkers.

What You Can Do to Help

From investing in research, providing free rides to treatment, giving insurance advice and providing a free place to stay during chemotherapy, the American Cancer Society is attacking cancer from every angle. If you or someone you love is concerned about developing breast cancer, have been recently diagnosed, are going through treatment, or are trying to stay well after treatment, the American Cancer Society can help you find the answers you need.

Get Involved and help save lives from breast cancer: Fundraise and participate in one of more than 250 Making Strides events or participate virtually at makingstrideswalk.org.

Take action with The American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, the American Cancer Society Cancer Action Network (ACS CAN) and help make fighting breast cancer a national priority at acscan.org/makingstrides

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Macy’s Thinks Pink to Support the Battle Against Breast Cancer

In Honor Of Breast Cancer Awareness Month, Join In The Fight For A Cure With Powerful Pink Pieces Benefitting The Cause

This October, Macy’s continues to support Breast Cancer Awareness Month, inviting customers to give back through an inspiring campaign that shines light on awareness while using fashion to fundraise for a disease that affects women, men and families everywhere. From Macy’s online Pink Shop featuring fashion, home and pet merchandise from an array of great brands, including a limited-edition necklace created by Macy’s employees, to the Polo Ralph Lauren Foundation’s Pink Pony bracelets, a portion of each purchase price will benefit charities that are working to eliminate the disease.macys logo

Breast cancer awareness has long been an important cause for Macy’s, which we continue to support alongside our generous customers, employees and partners working collaboratively to make a difference,” said Holly Thomas, Macy’s group vice president of cause marketing. “We are inspired by their generosity and are deeply grateful for the funds and awareness raised toward the fight against breast cancer.”

Pink Shop at macys.com

Beginning Sept. 25, Macy’s online “Pink Shop” at www.macys.com/pink offers a curated selection of fashion for men, women, children and pets, in addition to items for the home. The shop will also include special pink merchandise created for Macy’s from Charter Club, Ideology and Thalia Sodi, in support of the Breast Cancer Research Foundation (BCRF).

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Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; ID Ideology BCRF Family Strong Collection; macys.com/pink (Photo: Business Wire)

Bold graphics and inspirational messages of strength will be featured on ID Ideology’s BCRF Family Strong Collection. The limited-edition items raise awareness for the cause through motivational phrases for men, women, girls and pets, as well as signature items such as leggings and hoodies. In tribute to Breast Cancer Awareness month, Ideology also made a $100,000 donation to BCRF, regardless of sales.

Cozy sleepwear and robes featuring the iconic pink ribbon will be available for a limited time from Charter Club at Macy’s. Ten percent of the purchase price from each soft and inviting piece will benefit BCRF through Dec. 31, 2017.

Courageous messages of hope emblazon two new tees from Thalia Sodi’s Breast Cancer Research Foundation Tee Collection. Macy’s will donate 10 percent of the retail price from these motivational pieces to BCRF through Oct. 31, 2017.

BCRF Necklace

The Macy’s family also includes many associates who have been touched by this disease, and to honor those brave battles, Macy’s will be releasing a limited-edition heart pink ribbon necklace created and inspired by the uplifting story of three employees who have been personally impacted by breast cancer. A portion of sales from this delicate sterling silver and pink sapphire pendant will support BCRF.

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Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; limited-edition sterling silver and pink sapphire necklace $99; http://www.macys.com/pink  (Photo: Business Wire

I had the piece created for myself to always remember and appreciate those friends and family members who are so generous when you are going through treatment,” said Tracie Manick, vice president store manager at Macy’s Manhattan Village in Manhattan Beach, California. “The design was inspired by two friends who were there for me through the entire ordeal of surgery and treatment. Brandi Galimi, a Macy’s district merchant, was diagnosed with breast cancer eight months before I was. She and her sister, Jill Pan, also a vice president store manager at Macy’s, had tattoos in the shape of the heart with the ribbon to remember. In honor of their kindness, their tattoos became my inspiration for the pendant.”

This moving piece featuring sterling silver and pink sapphires will be available in select stores and on macys.com for $99. In honor of all supporters, Macy’s will donate $10 from the sale of each necklace to BCRF through Dec. 1, 2017. Continue reading

Dillard’s Offers Exclusive Southern Living Christmas Cookbook to Benefit Ronald McDonald House Charities

Dillard’s, Inc. is pleased to further its commitment to Ronald McDonald House Charities® (RMHC®) and their goal to keep families of ill children close to each other and the medical care they need with Dillard’s 24th annual holiday fundraiser. Since 1994, Dillard’s has supported RMHC in strengthening families during difficult times with a fundraiser benefiting its Ronald McDonald House® program.

For the tenth time, Dillard’s is offering a special custom edition of the Southern Living Christmas Cookbook to benefit RMHC. This exclusive hardbound cookbook is filled with more than 280 pages with over 175 all-new recipes, as well as decorating ideas for Christmas plus seasonal gatherings. This “can’t-miss” cookbook is available for only $10.

The Southern Living Christmas Cookbook benefits Ronald McDonald House Charities and is available exclusively at Dillard's

Photo Credit: The Southern Living Christmas Cookbook benefits Ronald McDonald House Charities and is available exclusively at Dillard’s. (Photo: Business Wire)

Now in its 24th year of support, Dillard’s has raised more than $13.6 million to benefit RMHC. “Our continued relationship with RMHC gives all of us at Dillard’s an enormous sense of pride. We look forward to another successful fundraiser this year and are honored to support the Ronald McDonald Houses in our communities,” said Denise Mahaffy, senior vice president of Dillard’s.

Our Ronald McDonald Houses provide families much more than a place to stay while their children are receiving treatment at nearby hospitals,” said Sheila Musolino, president and CEO of RMHC. “Through the generous support of donors like Dillard’s, RMHC is able to provide a supportive environment so families can focus on the care of their child, rather than where they’ll sleep at night or how they’ll find the time to make a nourishing meal. With ongoing support, RMHC provides sick children with what they need the most – the comfort and love of their families.

The cookbooks are available now in all Dillard’s stores nationwide, as well as online at www.dillards.com. Profits from the sale of the cookbooks will benefit Ronald McDonald Houses operated by local RMHC Chapters in Dillard’s markets.

2017 Holiday Gift Guide: The Toy Insider Predicts Toys to Top Kids’ Wish Lists with Expert 2017 Hot Holiday Toy Picks

Hatchimals Surprise, Fingerlings, Star Wars, Luvabella, Lightseekers, Squishies, and 3Doodler Top the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 Lists

The Toy Insider, one of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, has unveiled its expert picks for the best kids’ toys and tech in its 12th Annual Holiday Gift Guide (https://www.thetoyinsider.com/2017-holiday-gift-guide/) The hottest and most coveted items for 2017 are broken out into three lists: the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring AI, AR, VR and other cutting-edge technologies) and STEM 10 (science, technology, engineering and math toys that make learning fun). These hand-picked 42 items represent an incredible assortment of must-have collectibles, interactive toys, traditional playthings, and tech-infused robots and drones, among many more categories that are sure to make kids of all ages jump for joy this holiday season.1

The Toy Insider is the go-to source for product information about children’s toys, tech, and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on thetoyinsider.com, a trusted resource for parents. The content is produced by an editorial team with more than 75 years of combined experience covering the toy industry. The Toy Insider is published by Adventure Publishing Group, publisher of leading trade publications The Toy Book, The Toy Report, The Licensing Book, and Total Licensing Report.

The Toy Insider Holiday Gift Guide-Cover-2017

The Toy Insider 2017 Holiday Gift Guide-Cover

Our team of experts spent the whole year searching for ‘the next Hatchimals,’ reviewing and playing with thousands of toys from manufacturers large and small,” says Laurie Schacht, Chief Toy Officer, The Toy Insider. “There’s nothing like seeing a child’s amazement when they open their holiday gifts, and we’re confident that the toys found in our holiday gift guide will deliver big ‘Wow’s and huge smiles. At The Toy Insider, we know play.

The Toy Insider’s Hot 20

0-2 years

VTech.GoGoSmartWheelsRacePlayAdventureSet

Go! Go! Smart Wheels Race & Play Adventure Park (VTech)

  • Go! Go! Smart Wheels Race & Play Adventure Park (VTech)
  • Scoop & Learn Ice Cream Cart (LeapFrog)

3-5 years

JustPlay.DocMcStuffinsBabyAllInOneNursery

Disney Junior Doc McStuffins All-in-One Nursery (Just Play)

  • Disney Junior Doc McStuffins All-in-One Nursery (Just Play)
  • FurReal Roarin’ Tyler, The Playful Tiger (Hasbro)
  • L.O.L. Surprise! Tots (MGA Entertainment)

    JadaToys_MickeyTransformingRoadsterRacer

    Mickey Transforming Roadster Racer R/C (Jada Toys)

  • Mickey Transforming Roadster Racer R/C (Jada Toys)
  • Peppa Pig Lights & Sounds Family Home (Jazwares)
  • PJ Masks Rival Racers Track Playset (Just Play)

    WickedCoolToys.TeddyRuxpin

    Teddy Ruxpin (Wicked Cool Toys)

  • Teddy Ruxpin (Wicked Cool Toys)
  • Thomas & Friends Super Station (Fisher-Price)

Continue reading

2017 National Breast Cancer Awareness Month: Tanger Outlets Launches Shop PINK On October 1st At All Tanger Locations

Commemorating 24 Years of Uniting in the Fight Against Breast Cancer

Tanger Factory Outlet Centers, Inc. will once again offer shoppers great savings in return for supporting the ongoing efforts to end breast cancer during the 24th annual Tanger PINK Campaign. Since 1994, Tanger has contributed more than $17 million to breast cancer research through the PINK Campaign, 5K races, on-site events and other breast cancer-related fundraising initiatives across the U.S.

TANGER FACTORY OUTLET CENTERS, INC. LOGO

Tanger Outlets. (PRNewsFoto/Tanger Factory Outlet Centers, Inc.)

The Tanger PINK Campaign launched September 29 at Tanger Outlets across the United States and Canada. At participating retailers, every day during the month of October, shoppers using the Shop Pink Card will receive additional savings on the best brand name and design fashions while helping to unite in the fight against breast cancer.

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Tanger Outlets Launches Shop PINK On October 1st At All Tanger Locations

Tanger’s Shop Pink Cards offer shoppers 25% off any item at participating stores, once per day, per store with unlimited use through October 31, 2017. Shop Pink Cards are available in two formats: a mobile card saved on your phone or a physical card to save in your wallet. Tanger’s Shop Pink Cards can be purchased at any Tanger Outlets nationwide, online at www.tangeroutlet.com/pink or on Tanger’s app.

Individual centers will schedule local Pump Up the PINK events, including 5K Walk/Runs, Pink Party Socials, and other Pink activations to enhance the shopping experience and to shine the light on breast cancer awareness. Tanger Outlets is also giving away gift cards and PINK items on their social media channels for fans throughout the month. Continue reading

Johnnie Walker Releases Whisky Of The Future, Inspired By Blade Runner 2049

Limited Edition Johnnie Walker Black Label The Director’s Cut Celebrates Spirit of Progress and Brand’s Legacy in The Film

Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade Runner film as an iconic whisky of the future.

Johnnie Walker Black Label The Director’s Cut is a new, experimental Scotch Whisky created by Beveridge in collaboration with Villeneuve, housed in a unique and futuristic bottle.

Johnnie Walker Black Label The Director_s Cut

Johnnie Walker Black Label The Director’s Cut

Johnnie Walker Black Label The Director’s Cut is a dark, rich, smooth blend, with sweet fruity vanilla flavors and clouds of smokiness. It is bottled at 49% ABV as a nod to the futuristic period in which Blade Runner 2049 is set.

To celebrate the promotional collaboration surrounding the film, Johnnie Walker has released four digital vignettes featuring Villeneuve, who discusses the project. “Like many fans, I remember the Johnnie Walker bottle from the first film, so it was a unique privilege to collaborate with Johnnie Walker on designing a totally original, custom bottle for the new movie,” he says. “It was also a once-in-a-lifetime experience to help create the limited-edition Director’s Cut blend, which perfectly captures the complex and mysterious world of Blade Runner 2049.

Beveridge noted, “What we have created in Johnnie Walker Black Label The Director’s Cut is something really special that fans will be able to relate to and whisky drinkers will love. I was truly inspired by Villeneuve’s artistic vision for Blade Runner 2049 and how it could come to life in this new blend. I learned that filmmaking is much like blending–you have to constantly be committed to creating the best possible outcome. Johnnie Walker blending tradition dates back to 1820 and I’m honored to carry on the legacy and collective memory of our other past blenders to ensure that the same whisky enjoyed today can be enjoyed responsibly in 2049.”

Johnnie Walker has also created a series of cocktail videos featuring five innovative Blade Runner 2049-inspired cocktails: The Deckard; Ode to Dreams; Penicillin 2049; Quest; and Ahara. These custom cocktails are prepared by some of the country’s leading bartenders, including Ezra Star and Tenzin Samdo of Boston and Sam Anderson of New York City, giving fans a taste of the upcoming film.

Only 39,000 bottles of Johnnie Walker Black Label The Director’s Cut have been produced and will be available in select countries around the world while supplies last. The rich, smooth blend has aromatic and vanilla flavors, with clouds of smokiness and will be bottled at 49% ABV – a nod to the futuristic period in which Blade Runner 2049 is set.

Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers

The Greater Fort Lauderdale Convention & Visitors Bureau has launched an unprecedented new destination brand initiative to serve as a warm welcome and visitor invitation to the international travel community. The campaign, which includes a new brand video and comprehensive digital marketing strategy, launches on United Nation’s World Tourism Day, a day that celebrates the importance of tourism and its cultural, political and economic values.

New GFL Logo

Greater Fort Lauderdale Convention & Visitors Bureau logo

From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a vibrant cosmopolitan vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

In Broward County, we are making sure that we let the traveling public understand that we are a welcoming destination to all people across the world regardless of the color of their skin, whom they choose to love or what religion they believe in. We want to make sure that our message gets through despite the negative clutter they see on their nightly news, every day,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.

The #greatertogether video is an expression of Greater Fort Lauderdale‘s open-door/open heart philosophy for visitors in times of travel bans and safety concerns. Central to the initiative is a 1:45 minute video that draws the viewer’s attention to a story that plays out in a sunrise-to-sunset destination experience with people of different ethnic backgrounds. It opens with an iconic visual of yoga on the beach and continues with a portrayal of diverse activities and visitors, including two Muslim women wearing hijabs enjoying a cup of coffee together with a non-Muslim friend, millennials of mixed nationalities at play, LGBTQI couples and friends in warm embraces, members of the indigenous Seminole tribe, a not-so-mythical mermaid, local African-American street art and ending with a reveal of a human thumbprint and a welcome message in multiple languages. The video will serve to foster resident’s continued pride in the community and let the world know that in Greater Fort Lauderdale, everyone is welcome…every day.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

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Image from the new Greater Fort Lauderdale Convention & Visitors Bureau #greatertogether Welcome Initiative as a Warm Embrace to Global Travelers.

An international marketing campaign will launch the #greatertogether video to consumers and international tour operators. The video will be featured on the CVB’s website (www.sunny.org/greatertogether) including the stories of diverse residents and visitors describing why they enjoy living in Greater Fort Lauderdale and how they welcome visitors to the community. The “Faces” social media component of the program will include key local residents that were featured in the video and communicate the diversity of the destination and how proud they are of the community that they live in. Continue reading