Lucky Brand Home Arrives at Macy’s for Fall 2017

Macy’s and Lucky Brand announced, this past week, the launch of Lucky Brand Home, a new bedding collection created for Macy’s. The line offers a full range of duvet covers, comforters, hand-crafted quilts, sheet sets, throws and decorative pillows in a relaxed and free-spirited aesthetic, available now on macys.com and in 100 Macy’s stores beginning Sept. 15, 2017.macyslogo

In collaboration with the Lucky Brand design team, we focused on the idea of effortless style and vintage textiles, while also keeping in mind the tradition and aesthetic of the heritage collection,” said Roberson Keffer, vice president and Home fashion director for Macy’s. “We are particularly proud of the craftsmanship behind the line. From tassel details in the throws to the intricate embroideries of our quilts, Lucky Brand Home looks beautiful in any space, but is also easy to care for and style.

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Lucky Brand Home Pillows_and Throws, Created for Macy’s

The collection will launch with five top-of-bed offerings, each as three-piece sets that include a duvet cover or comforter and two shams. The bedding ranges from rich, indigo hues in the Sienna set to the neutral tones of Ventura Waffle and Santa Fe Stripe. Designed to layer seamlessly, Lucky Brand Home also features 100 percent cotton quilts, throws and coverlets, and decorative pillows distinct with texture that are crafted in a range of techniques.

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Lucky Brand Home’s Sachiko Quilt Collection, Created for Macy’s

With a rich history beginning in Southern California in 1990, Lucky Brand embodies the authentic, all-American spirit, grounded in vintage-inspired denim. Now, with the introduction of home, the Los Angeles-native company has become a true lifestyle brand, offering the customer a piece of the SoCal experience from their wardrobe to their bedroom.

We are very proud of our collaboration with Macy’s and the creation of the first home collection for our brand. The new collection is rooted in our brand heritage and the West Coast casual lifestyle. The line is beautiful, the style is highly differentiated and the quality of every product is amazing. The Macy’s team, working closely with our design team, has done an incredible job in bringing the vision of a Lucky Brand Home Collection to life with impeccable taste and great authenticity. We see this launch as an important brand extension of our product offering to support the active lifestyle of our customers.

Ranging from $80 to $330, Lucky Brand Home is available now at www.macys.com/LuckyBrand and www.LuckyBrand.com. Product will be introduced in 100 Macy’s stores beginning Sept. 15, 2017.

Blue Ridge Fall Color Forecast: Ideal Conditions For “Vibrant 2017”

New Ways To See The Leaves Change, Interactive 360-Degree Views And Weekly Color Reports at FallintheMountains.com

Biologists and NOAA weather experts are citing ideal conditions for a healthy and bright 2017 fall color show across the Blue Ridge Mountains and Asheville, an area known for one of the longest and most colorful fall foliage seasons in the world.

Surrounded by the highest peaks in the East, Asheville is steeped in natural history, fall adventure and cultural legacies – including America’s Largest Home, Biltmore. With elevations that range from 1,500 feet in the valleys to 6,684 feet at Mount Mitchell (the highest peak east of the Mississippi River), the Blue Ridge Mountains have more than 100 deciduous (leaf-shedding) tree species, regularly placing the area among the nation’s top fall travel destinations.

Explore Asheville Fall-Forecast-2017

The Blue Ridge Mountains surrounding Asheville make a premier Southeastern destination for autumn leaf watchers. The fall color season extends from late September through early November, with significant variance in elevation providing no one “peak” for viewing fall color. (Photo courtesy of FallintheMountains.com)

Named Lonely Planet‘s “Best in the U.S.” travel destination for 2017, Asheville heads into autumn with a slate of new fall color adventures for travelers including new hotels with rooftop views, “forest bathing” eco-tours and craft breweries with panoramic mountain scenery. Fall travel deals, weekly color updates and interactive 360-degree views of peaking fall leaves at http://www.FallintheMountains.com.

Fall Foliage Report: Ideal Conditions For A Colorful Blue Ridge Autumn

A warm and wet 2017 with a temperate summer has biologists and fall color experts predicting that autumn will be beautiful and vibrant across the Blue Ridge.

According to NOAA Climate Scientist Jake Crouch, Asheville is experiencing its second warmest year on record. The average high temperature of 58.8 degrees Fahrenheit is 3.5 degrees above normal. Much of the warmth occurred in winter and early spring, with summer offering more temperate conditions. While precipitation levels for Asheville are above average in 2017, the summer has been fairly dry. “Drier soils typically mean brighter fall color in the mountains,” said Crouch. “But we aren’t having to worry about any extreme conditions like drought and what that might do to the leaves.”ashevillelogo2

Healthy trees will add to the color spectrum this year says Dr. Howard S. Neufeld, professor of biology and “fall color guy” at Appalachian State University. “We aren’t seeing trees prematurely losing their leaves in the mountains. Tulip poplars often lose their leaves in the summer, but this year we may get to enjoy an added burst of bright yellow from these sentinels in the forest.

As the area moves into autumn with favorable conditions, a continuation of below-average precipitation is ideal to keep the strong color on track this year. Dr. Beverly Collins, a biology professor and fall foliage forecaster at Western Carolina University, adds that September weather is a very important factor for fall color. Sunny days and crisp, cool nights during the month are what causes green chlorophyll in leaves to degrade and red, orange and yellow pigments to emerge. The extreme variation in elevation and variety of tree species make for a colorful display of falling leaves from late September (at the highest locations like Grandfather Mountain and Mt. Mitchell) to early November (lower locales like Chimney Rock). Continue reading

Nordstrom Expands “Reserve Online” Program & Try In Store” Service To About 40 Stores

Nordstrom, Inc. announced that it has expanded its Reserve Online & Try In Store service to nearly 40 stores across the country; following a pilot in six stores. Reserve Online & Try In Store allows customers to select items online and try them on in person at their nearest Nordstrom store, combining the convenience of shopping online with an efficient and personalized in-store experience. Nordstrom first launched Reserve Online & Try In Store as a pilot in six Washington state stores in the fall of 2016. During the pilot, 80 percent of shoppers who tried Reserve Online & Try In Store continued to use the service multiple times.

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Nordstrom Incorporated logo. (PRNewsFoto)

Shoppers nationwide can easily use Reserve Online & Try In Store through the Nordstrom mobile app by selecting “Reserve Online & Try In Store” from the product detail page of the items they’d like to try on. Customers will then receive a text notification when their items have been found at their nearest store and are ready to try on, as well as a text notification when they get to the store letting them know where they can find the dedicated dressing room with their name and selected items.

Nordstrom is continually looking at ways that technology can support the customer shopping experience. The company offers several services that allow customers to shop on their own terms in a convenient manner such as Buy Online & Pickup In Store, Curbside Pickup and Scan & Shop on the Nordstrom and Nordstrom Rack mobile apps. Nordstrom also recently launched Style Boards, a mobile tool that allows salespeople to create digital boards filled with personalized style recommendations which customers can view on their phone and purchase from Nordstrom.com.

We’re thrilled to expand our Reserve Online & Try In Store service to provide a better experience for customers shopping with Nordstrom – whether that’s online, in-store or a combination of both,” said Shea Jensen, senior vice president of customer experience at Nordstrom. “Many of our customers like to feel and try on clothes and shoes before they purchase them and we’re excited to offer them a more convenient way to do so.

The following Nordstrom stores now offer Reserve Online & Try In Store services:

California

Colorado

Georgia

Illinois

Maryland

New Jersey

New York

Oregon

Texas

Virginia

Washington

Nordstrom plans to continue expanding Reserve Online & Try In Store to stores over the next year.