Johnnie Walker Presents Its Latest Limited Edition Blenders’ Batch Whiskeys

The leading global brand of Scotch whiskey Is Stirring With The Launch Of Three Experimental Whiskeys During The Celebration Of The Diageo World Class

Johnnie Walker has launched three new experimental whiskeys from its Blenders’ Batch range for whiskey fans and cocktail lovers. The Limited edition whiskeys presented during the celebration of the Diageo World Class Bartender of the Year Final held in Mexico City.

Johnnie-Walker Blenders Batch

Johnnie Walker Blenders’ Batch Wine Cask Blend, Johnnie Walker Blenders’ Batch Rum Cask Finish and Johnnie Walker Blenders’ Batch Espresso Roast.

The three new blends – Johnnie Walker Blenders’ Batch Wine Cask Blend, Johnnie Walker Blenders’ Batch Rum Cask Finish and Johnnie Walker Blenders’ Batch Espresso Roast – have been designed to form the basis of exceptional whiskey cocktails, and like all Classic brand whiskeys, can be enjoyed directly with ice.

Johnnie Walker Blenders’ Batch whiskeys are the result of bold experiments performed that exceed the limits of flavor. Like Johnnie Walker Black Label – it was first achieved with taste experiments more than a century ago and since then it has become a real icon among whiskeys – these new whiskeys have been created by a small team of 12 Passionate and skillful mixers, under the expert direction of the two-time Master Blender of the Year, Jim Beveridge [1] .

Johnnie Walker’s mixer , Aimée Gibson, led the development of Johnnie Walker Blenders’ Batch Wine Cask Blend. Believe in the parallel between the creation of a great whiskey and the creation of extraordinary cocktails in the World Class Final of Mexico City as the perfect setting for the introduction of these new whiskeys.

Aimee Gibson Jim Beveridge

Johnnie Walker blender Aimée Gibson to pictured with Johnnie Walker Master Blender Jim Beveridge at the Diageo World Class Bartender of the Year Final in Mexico City.

An unforgettable drink experience is always the ultimate goal. It is what the elite mixers seek to achieve when cocktails are perfected and it is what we, as whiskey creators, have at the forefront of our thinking as we experiment and create new mixtures “Said Gibson, who recently received the Rising Star Award at the International Spirits Challenge 2017.

Johnnie Walker Blenders’ Batch Wine Cask Blend is the result of an experiment in wine barrel maturation established with Aimee’s mentor, Beveridge, a decade ago. It is an exceptionally fruity whiskey full of fresh berries, sweet toffee flavors and fragrances of delicate fragrances.

Gibson commented: “My goal in Johnnie Walker is to create whiskeys that can be enjoyed by people with a range of taste preferences, especially those who would have previously thought that whiskey is not for them. 200 years of experience in the creation of whiskey and we take the inspiration of the pioneers of the flavor of the world “.

Johnnie Walker Blenders’ Batch Wine Cask Blend is soft and fruity, perfect for enjoying a cocktail after work with friends or to savor in yourself at quiet times.

Master Blender Jim Beveridge said: “At Johnnie Walker, we know how to make an exceptional whiskey, which was demonstrated in the creation of the first Johnnie Walker Black Label a century ago, and continues to be real today. The creation of exceptional Scotch whiskeys is a centerpiece in everything we do.

Our mixers have free rein to take inspiration from everything around them when they create a whiskey: experiences they have lived, personal passions, sounds and tastes. Their passion drives them to the challenge of the status quo in the creation of whiskey and enter In other cultures of flavors to create the best combinations of flavors possible for all our blends, every day.

Johnnie Walker Blenders’ Batch Wine Cask Blend will be launched in select countries starting in September 2017 with a suggested retail price of $ 29.99.

Johnnie Walker Blenders ‘Batch Rum Cask Finish and Johnnie Walker Blenders’ Batch Espresso Roast will be available globally at some of the best bars in the world starting in October 2017.

For more information visit www.johnniewalker.com

[1] International Whiskey Competition (2015 & 2016)

Mattel Debuts New Adult Game — Escape Room In A Box

New Game Inspired by Escape Room Experiences Available This Fall

Mattel today announced the launch of a new adult strategy game, Escape Room in A Box: The Werewolf Experiment™ at Gen Con 2017. In 2016, 13.4 million people in the US alone participated in Escape Rooms inspiring this new game which gives players one-hour to solve puzzles, crack codes and find hidden clues to thwart a mad scientist’s plot.

Mattel Logo

Mattel Logo (PRNewsFoto/Mattel)

We are continuing to expand our games business with on-trend and relevant games, and Escape Room in A Box is the latest addition to the growing Mattel Games portfolio,” said Ray Adler, Senior Director, Global Games at Mattel. “We know that in a digitally focused world, consumers are gravitating toward social game play. This new introduction brings friends and families together to re-create the thrill captured in the entertainment experience.

Escape-Room-Photo

MATTEL DEBUTS NEW ADULT GAME — ESCAPE ROOM IN A BOX. New Game Inspired by Escape Room Experiences Available This Fall

A breakout form of entertainment, Escape Room in A Box: The Werewolf Experiment™ challenges teams to solve both physical and mental puzzles to unlock clues to free themselves before time runs out. Once players open the game they have been exposed to a virus that will turn them into werewolves. Players are given one-hour to solve 19 puzzles and find the codes to open three-locks to ultimately escape the virus, and the room.

To enhance gameplay, players can connect to the Amazon Alexa to keep track of time, ask questions and play a special soundtrack. The game will be available this November for $29.99 at retailers nationwide.