Nordstrom Unveils New Fall 2017 Fashion Campaign

Retailer Showcases Fashion Through The Lens Of Photographer Max Farago And Director Clara Cullen

Today, Nordstrom, Inc. launched a new national brand campaign shot by photographer Max Farago with video by director Clara Cullen, which celebrates the best of fall fashion. The campaign will debut on August 7 in the U.S. and on September 4 in Canada with print, digital, social, out of home and video components.

Nordstrom Fall Campaign - Clara Cullen, Max Farago

Nordstrom Fall Campaign – Clara Cullen, Max Farago

The campaign vision and concept was developed by Olivia Kim, Vice President of Creative Projects at Nordstrom, who has set the creative tone for the retailer’s last five brand campaigns. Kim along with her creative team tapped Farago and Cullen, the husband and wife creative duo favored by the fashion world, to bring their vision to life.

Nordstrom Fall Campaign - Clara Cullen with her mother, daughter, sister + niece

Nordstrom Fall Campaign – Clara Cullen with her mother, daughter, sister + niece

The campaign features intimate and honest portraits of models and non-models alike, minimally edited and styled how people really dress to depict a modern and relevant perspective on a high-fashion campaign. The full campaign imagery and videos can be seen at Nordstrom.com/Fall2017. Highlights of brands featured in the campaign include 3.1 Phillip Lim Acne, JW Anderson, Simone Rocha, Studios adidas, Lemaire, Sophie Buhai, Alexander Wang, A.P.C., Levi’s®, Tibi, Dr. Martens, Molly Goddard, Tomorrowland, FRAME, Norse Project, Topman, Isa Arfen, Officine Generale, Ovadia & Sons, J.Crew, Vans®, Vejas, Richard Malone, and SATURDAYS NYC.

With her creative mind and unique perspective as a merchant, Kim took on the role of setting the vision for the company’s brand campaigns in Spring 2016, the retailer’s first in 15 years. Following her inaugural “See Anew” campaign, “We Are Here” from Fall 2016, and “Love, Nordstrom” from the holiday season, and the Spring 2017 campaign shot by Petra Collins. The Fall 2017 campaign marks Kim’s fifth developed for Nordstrom.

The cast includes:

Nordstrom Fall Campaign - Hailey Gates

Nordstrom Fall Campaign – Hailey Gates

  • Actress and television journalist Hailey Gates, host of VICELAND’s series States of Undress, in which she explores geopolitics through the lens of fashion. Her work takes her to conflict zones around the world for international fashion weeks.

    Nordstrom Fall Campaign - The Hiplets - Camryn Taylor, Lourdes Taylor, Nia Parker, Nia Lyons

    Nordstrom Fall Campaign – The Hiplets – Camryn Taylor, Lourdes Taylor, Nia Parker, Nia Lyons

  • Camryn Taylor, Lourdes Taylor, Nia Parker, and Nia Lyons, classically trained ballerinas of The Hiplet™ and the most senior dancers at the Chicago Multi-Cultural Dance Center. The Hiplet™ have appeared in a CFDA/Vogue Fashion Fund Show, TEDxSanFrancisco, the New York Times and CNN. Their YouTube videos have gathered over hundreds of thousands of views.
  • Homer Hans Bryant, the artistic director and founder of the Chicago Multi-Cultural Dance Center who conceived dance group phenom The Hiplet™ which showcases dancers en pointe interplaying hip-hop movements with classical styles.

    Nordstrom Fall Campaign - Saam Emme, Vejas Kruszewski

    Nordstrom Fall Campaign – Saam Emme, Vejas Kruszewski

  • Designer Vejas Kruszewski (in his collection) and Saam Emme, the creative team behind the label Vejas. Their designs redefine conventional streetwear, breaking borders and blending youth culture with studious fashion history. Vejas was awarded the LVMH Special Prize in 2016.

    Nordstrom Fall Campaign - Angela Goding

    Nordstrom Fall Campaign – Angela Goding

  • Contemporary art curator Angela Goding, who has a formidable reputation in the New York art world for her instincts and distinct fashion sense.

    Nordstrom Fall Campaign - Jane Moseley (1)

    Nordstrom Fall Campaign – Jane Moseley

  • Twenty-nine-year-old painter, sculptor, and model Jane Moseley, who spent six years in New York resisting the lure of the modeling industry, then became a fashion sensation after walking in Balenciaga’s fall 2016 show. She has a collection of horror-movie-inspired tattoos, and a dog, five cats, a lizard, a hedgehog and two pet rats.

    Nordstrom Fall Campaign - Creative Growth - Elizabeth Rangel, Tom di Mara, William Scott

    Nordstrom Fall Campaign – Creative Growth – Elizabeth Rangel, Tom di Mara, William Scott

  • Tom di Maria, director of Creative Growth Art Center, which provides studio space, representation, instruction and opportunity for personal expression to adult artists with mental, developmental or physical disabilities. Artists from the center exhibit in museums and esteemed collections worldwide.
  • Elizabeth Rangel, a self-taught artist, and designer who works in textiles and fashion.
  • William Scott, a self-taught artist whose work appears in the Museum of Modern Art in New York and the Oakland Museum of California.

    Nordstrom Fall Campaign - Ian & Marc Hundley (1)

    Nordstrom Fall Campaign – Ian & Marc Hundley

  • Marc and Ian Hundley, artists and twin brothers. Marc creates text-based posters incorporating references to literature, lyrics, and film; he also makes furniture. Ian constructs colorful, large-scale quilts based on topographic maps.

    Nordstrom Fall Campaign - Hayett McCarthy

    Nordstrom Fall Campaign – Hayett McCarthy

  • French-born Londoner Hayett McCarthy, a former dog groomer, record-label intern, bartender and sandwich-board carrier, now a model for top fashion brands including Hermès, ACNE Studios, Burberry, COACH, and Vetements, among others.

    Nordstrom Fall Campaign - Ebonee Davis (2)

    Nordstrom Fall Campaign – Ebonee Davis 

  • Twenty-three-year-old Seattle native Ebonee Davis, a model, and activist advocating for more diversity in the fashion industry. In a TED Talk, she discussed her path to self-acceptance and her case for creating positive, inclusive imagery.

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Coach Introduces the Coach x Selena Gomez Collection Featuring the Selena Grace Bag

Coach announces the launch of Coach x Selena Gomez, a new collection in partnership with the actress and singer. Featuring the Selena Grace, a bag designed by Gomez in collaboration with Coach Creative Director Stuart Vevers, the offering also includes small leather goods and accessories available for a limited time.

Coach Inc Selena Gomez Collection

Coach Introduces the Coach x Selena Gomez Collection Featuring the Selena Grace Bag (PRNewsfoto/Coach, Inc.)

I’m very excited for everyone to finally see the design Stuart and I worked on together,” says Gomez. “I can’t wait to carry it—it’s totally versatile, perfect to wear day-to-night and it goes with everything.”

The Selena Grace is a double-handled carryall named after the star and the quality she most embodies. A staple that reflects Gomez’s effortless all-American style, it’s a go-everywhere bag built for real life. It features Gomez’s personal touches: a hangtag bearing her signature and a storypatch sewn inside with her empowering message: “To be you is to be strong.” The bag is further customized with “Love yourself first” in Selena’s handwriting—a phrase inspired by one of her tattoos—embossed onto the base of the bag.

Coach Logo

Coach Logo

The Selena Grace comes from a legacy of American authenticity, craftsmanship and unfussy luxury for which Coach is known, imbued with a youthful new personality and is available in three exclusive colors: Selena Black Cherry, Selena White, and Selena Red. The collection also includes bag charms, wallets, and the Selena Wristlet.

It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” says Vevers. “When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.

Additionally, Coach is offering customers a chance to win one of 150 signed Selena Grace bags, as well as one grand prize: A signed bag and a trip for two to meet Gomez in person at the Coach House flagship store in New York on September 13. Customers can enter for a chance to win at www.Coach.com or at any U.S. Coach retail store now through Tuesday, August 22, 2017.

The Coach x Selena Gomez collection will be available for pre-order online at Coach.com beginning on August 14 and available in Coach stores globally beginning September 1, 2017.

Gomez’s new song “Fetish” is out now and marks her third song on the radio along with “It Ain’t Me” and “Bad Liar.”

CAMPAIGN IMAGE CREDIT: © Steven Meisel

EDITORIAL CREDIT: Coach