Patek Philippe will present The Art of Watches, Grand Exhibition New York 2017 which will take place from July 13th – 23rd, 2017 at Cipriani 42nd Street in New York (and will be open to the general public free of charge). The aim of the Grand Exhibition is to recreate elements of the company that will provide an unforgettable experience for each visitor as close as possible to the feeling Patek Philippe guests have when they visit the company’s manufacture in Geneva, The Patek Philippe Museum, and the historical Salons on the Rue du Rhone. The exhibition is a partnership with partners with The Kips Bay Boys and Girls Club. The Kips Bay Boys & Girls Club offers innovative after-school and enrichment programs for more than 10,000 youth, ages 6 through 18, in ten locations throughout the Bronx, New York.
The 11-day public exhibition will showcase Patek Philippe‘s tradition of high-precision watch manufacturing, an insight into the company’s 178-year history as well as its heritage in the domain of Haute Horologerie. Visitors will have the opportunity to discover the world of the last privately family owned Geneva watch company from the inside.
Visitors will have access to exceptional pocket and wrist watches dating back to 1530 in a space of 13,218 square feet. Watchmaker and Artisan demonstrations are some of the interactive activities taking place during the exhibition as a way to educate visitors on the inner-workings of fine watchmaking. After visitors have concluded their tour they are welcome to rest and relax in the Patek Philippe Café.
For the first time ever a two-story structure has been created within Cipriani to accommodate the square footage required for an exhibition of this scale. Ten specific rooms (including the Theater Room, Current Collection Room, Museum Room, US Historic Room, Rare Handcrafts Gallery and Grand Complications Room) have been created to showcase unique environments. Visitors will have access to exceptional pocket and wristwatches dating back to 1530. Watchmaker and Artisan demonstrations are some of the interactive activities taking place during the exhibition as a way to educate visitors on the inner-workings of fine watchmaking.
Patek Philippe U.S. President, Larry Pettinelli commented, “We are tremendously proud to have been allowed this rare opportunity to educate the public not only about Patek Philippe, but also the historical significance of timekeeping through the ages.” Additionally, Pettinelli noted, “New York was a logical choice for the U.S. Grand Exhibition, as this was one of the first landing spots for Patek and Philippe in the 1800’s when they began to explore the new world.”
In addition, Patek Philippe has announced The Art of Watches Grand Exhibition New York Family Day, to take place on Saturday, July 22, 2017. Family has always remained important to the privately owned independent watch manufacture in Geneva, making a dedicated day for families synonymous with the company’s culture and overall philosophy. Family Day will provide visitors with educational opportunities to explore the world of fine Swiss mechanical watchmaking.
Patek Philippe will also offer a commemorative catalog, available for purchase at a nominal fee during the exhibition. This one-of-a-kind catalog will highlight the historical timepieces, current novelties, Rare Handcrafts, and Grand Complications that will be showcased throughout the exhibition. Patek Philippe will donate 100 percent of the proceeds from the catalog to The Kips Bay Boys & Girls Club.
“We are so thrilled to be able to use the Grand Exhibition to give back to the local community through the Kips Bay Boys & Girls Club,” Pettinelli added. “We could have not chosen a more fitting partner than the Kips Bay Boys & Girls Club to benefit from the Exhibition, which we hope will educate thousands of individuals from around the world on the history and current state of watchmaking.”