Raf Simons Further Expands The Calvin Klein Brand Into The Contemporary Music World With The xx

Calvin Klein, Inc. Chief Creative Officer Raf Simons Collaborates with The xx for “I Dare You” Music Video

Video Directed and Shot By Alasdair McLellan

Calvin Klein, Inc. announced that Chief Creative Officer Raf Simons collaborated with The xx and photographer and filmmaker Alasdair McLellan on the creative concept and direction for the music video for the band’s latest song “I Dare You.” (To View Video: https://www.youtube.com/watch?v=qqflFMhkqHM&feature=youtu.be)

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(Photo: © 2017 Alasdair McLellan)

Pieces featured in the long-form music video included selections from Calvin Klein 205W39NYC Fall/Winter 2017 Collection, formerly known as the Calvin Klein (Luxury Ready-to-Wear) Collection (and recently reconfigured under Simons), Calvin Klein Jeans, Calvin Klein Platinum, and Calvin Klein Underwear.calvin-klein-the-xx-i-dare-you-video-launch_ph_alasdair-mclellan-01

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(Photo: © 2017 Alasdair McLellan)

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(Photo: © 2017 Alasdair McLellan)

Simons has had a longstanding appreciation of The xx – Jamie Smith, Romy Madley Croft and Oliver Sim – and was drawn to the band’s work with McLellan on the music videos for “On Hold” and “Say Something Loving.” Seeing a connection between the videos and his own work at Calvin Klein, Simons was pleased to collaborate on the third video of the trilogy, lending his eye to the architectural and atmospheric elements and utilizing an eclectic cast of Calvin Klein collaborators.

In order to write and record their latest album, I See You, Sim says, the band made a concerted effort to stretch themselves beyond their hometown of London, to seek out the light. “We wanted to do something new,” he says, “so we had to go someplace new, which has spilled over into the artwork and visuals.” In looking for the proper aesthetic depiction of the band’s new, expansive outlook, they called on photographer-filmmaker Alasdair McLellan. “The way he captures skies and a certain light is beautiful,“ says Sim. “And exactly what we wanted.” Continue reading