Tequila Avión, Voted World’s Best Tasting Tequila, has partnered with Waterford, renowned for the finest quality crystal, to create the Avión Collection, a limited-edition, luxury decanter gift set. The collection includes both a fine crystal decanter and a pair of crystal rocks glasses. The exclusive set was designed to provide tequila enthusiasts with a truly elevated sipping experience, helping aficionados enjoy the full aromas and flavors of this exemplary spirit.
“The true tequila aficionado is a growing group that is as informed as their counterparts in whiskey or wine these days,” said Martin Williams, Senior Marketing Manager of Tequila Avión. “We have certainly witnessed an increase in the number of people sipping tequila either neat or on ice. You really understand the amazing aromas & complex flavors when you let high quality tequila stand-alone vs. mixing. In partnering with Waterford for the Avión Collection, we set out to provide consumers with a specially designed glass and decanter that allows one to fully appreciate the rich sensorial experience of Tequila Avión.”
Drawing inspiration from Avión’s single source Rare Blue Weber Agave the raw ingredient that’s so critical to the quality and taste of Avión, the decanter and glasses were designed to resemble a freshly harvested agave “pina,” the heart of the agave plant. The iconic wings of the Avión “flying agave” are also evident in the opulent cuts of the crystal. The Avión Collection is accompanied by a 750ml bottle of award-winning Avión Añejo tequila and enclosed in a striking custom black box.
The company of Waterford was first established in 1783 on land adjacent to Merchants’ Quay in the heart of the Irish harbor town of Waterford. Its founders were two brothers, William and George Penrose, who were important developers and principal exporters in the city. Their vision was to “create the finest quality crystal for drinking vessels and objects of beauty for the home.” Today more than two hundred years later Waterford has the finest quality crystal sought after by collectors and connoisseurs around the world and the reputation for creating glass of unsurpassed beauty and quality has transcended the intervening centuries. To recognise an authentic piece of Waterford, each piece of Waterford is watermarked with the word “Waterford”, a signature indicating the name of the finest crystal in the world. Waterford is making the everyday extraordinary by bringing people together through celebrations and social gatherings. Waterford was acquired by Fiskars Corporation in 2015 and is now part of Fiskars Living.
“Waterford is renowned for craftsmanship and innovation and it has been a great pleasure to collaborate with Tequila Avión; as their philosophy of elevating tequila to an art and excellence in taste has cemented a natural partnership,” said Howard Hyde Global Marketing Director, Waterford. “The Avión Collection decanter and glass has been thoughtfully designed with a slightly bulbous base, which tapers at the top, to allow for a more focused tasting experience; releasing the roasted agave aroma of the tequila as you sip. The ritual of pouring a glass of Avión neat or with the accompaniment of water or ice is further enhanced by the tactile cuts within the crystal creating the perfect grip to the luxurious weight of the Waterford decanter and glass.”
The Avión Collection is available at ReserveBar.com for $399.