justBOBBI Concept Shops To Launch Exclusively At Lord & Taylor
Lord & Taylor is pleased to announce the appointment of Bobbi Brown as Creative Consultant. The exclusive partnership kicks off today with the launch of justBOBBI concept shops at select Lord & Taylor locations and online. Coinciding with the release of Bobbi’s new book, Beauty from the Inside Out, this initiative with the iconic retailer marks her first partnership following her recent departure from Bobbi Brown Cosmetics.
Ms. Brown is a makeup artist, entrepreneur and the founder of Bobbi Brown Cosmetics. In 2013, she launched her eponymous eyewear collection with Safilo USA, translating her beauty expertise into the eyewear category. After stepping down from Bobbi Brown Cosmetics in December 2016, she was appointed creative consultant at Lord & Taylor in April 2017 and recently launched an-instore and on-line concept shop there called justBobbi. The debut of her ninth book, Beauty From the Inside Out, inspired her new company Beauty Evolution, a lifestyle and content company.
justBOBBI shops will feature merchandise ranging from wellness and beauty products to apparel and accessories that reflect her unique aesthetic and holistic lifestyle. Designed to give customers a 360-degree view of Brown’s life, the concept shops will highlight her everyday wardrobe essentials such as Hudson denim, Giles and Brother accessories, philanthropic t-shirt brands good hYOUman and n:Philanthropy, as well as select wellness items such as the Super Elixir and Dr. Frank Lipman supplements that are prominently featured in her new book. An exclusive Parker Thatch tote with text from an 1861 Lord & Taylor advertisement is available, designed by Brown who drew inspiration from the brand’s rich archives. An assortment of her New York Times best-selling books will also be featured throughout the shop.
“I’m thrilled to partner with a store as iconic as Lord & Taylor as I embark on this new chapter with justBOBBI,” said Brown. “It’s the perfect opportunity to share my insight, knowledge, and passion with consumers and help revolutionize the way we experience beauty and wellness.”
“We are delighted to bring this unique and exclusive experience to Lord & Taylor customers,” said Liz Rodbell, President of Lord & Taylor. “Bobbi is an iconic woman, entrepreneur, and friend and we are excited to partner with her as we continue our strategy to innovate and differentiate ourselves as a retailer.”
The space will be updated monthly with on-trend seasonal items personally selected by Brown. justBOBBI concept shops will be showcased at select Lord & Taylor stores, including the New York City flagship, Brown‘s hometown of Oak Brook IL, Garden City NY, Stamford CT, Westchester NY, and www.lordandtaylor.com.
As part of the partnership, Lord & Taylor will produce exclusive digital content with Brown every week giving customers further access to Bobbi’s personality and lifestyle advice. Livestreams and videos will live on Lord & Taylor social channels and Just Bobbi’s networks, beginning April 21st. A series of media and consumer events are scheduled to celebrate the launch in coming weeks.
Founded in 1826, Lord & Taylor is the oldest department store in the United States and one of the country’s premier retailers. It has built its reputation on offering high-quality fashion apparel and accessories, exciting store environments, and seamless service. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., and www.lordandtaylor.com. It is part of the Hudson’s Bay Company brand portfolio.