Elizabeth Arden Signs Reese Witherspoon As Storyteller-in-Chief

Academy Award Winning Actress and Entrepreneur Partners with World-Renowned Beauty Brand

Elizabeth Arden announced that it has signed entrepreneur and critically acclaimed, Academy Award-winning actress Reese Witherspoon as the brand’s Storyteller-in-Chief. In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden‘s digital strategy and engagement.

Reese Witherspoon in Elizabeth Arden's new advertising campaign.

Reese Witherspoon in Elizabeth Arden’s new advertising campaign.

In researching visionary women throughout history, Witherspoon learned of the life and achievements of Elizabeth Arden’s eponymous founder, who revolutionized the beauty industry at the turn of the 20th century as a self-made entrepreneur. Founding her company in New York in 1910, before women could even vote, Elizabeth Arden has a legacy of breaking boundaries. Witherspoon, an entrepreneur in her own right as founder of Hello Sunshine, her content production company, and the Southern lifestyle and fashion brand, Draper James, was inspired to forge a partnership with such a like-minded company.

Reese Witherspoon behind the scenes at her first photo shoot with Elizabeth Arden as the brand's new Storyteller-in-Chief. 2

Reese Witherspoon behind the scenes at her first photo shoot with Elizabeth Arden as the brand’s new Storyteller-in-Chief. 2

We are thrilled to be working with Reese. In addition to her accomplishments as an actress, she is a successful entrepreneur—heading her own production, fashion and digital companies,” said JuE Wong, President, Elizabeth Arden Brand. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”

One of the first things that drew me to the brand was its rich heritage and history of supporting women,” shared Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.” Continue reading

Save The Date: “Rei Kawakubo/Comme des Garçons: Art of the In-Between” at The Metropolitan Museum of Art

Exhibition Dates: May 4–September 4, 2017

Member Previews: May 2–May 3, 2017

Exhibition Location: The Met Fifth Avenue, Iris and B. Gerald Cantor Exhibition Hall, Floor 2

The Metropolitan Museum of Art’s Costume Institute spring 2017 exhibition, Rei Kawakubo/Comme des Garçons: Art of the In-Between, on view from May 4 through September 4, will examine Kawakubo’s fascination with the space between boundaries. This in-between space is revealed in Kawakubo’s work as an aesthetic sensibility, establishing an unsettling zone of oscillating visual ambiguity that challenges conventional notions of beauty, good taste, and fashionability. Not a traditional retrospective, this thematic exhibition will be The Costume Institute’s first monographic show on a living designer since the Yves Saint Laurent exhibition in 1983.

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Rei Kawakubo (Japanese, born 1942) for Comme des Garçons (Japanese, founded 1969). Cubisme, spring/summer 2007; Courtesy of Comme des Garçons. Photograph by © Craig McDean

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Rei Kawakubo (Japanese, born 1942) for Comme des Garçons (Japanese, founded 1969). 18th-Century Punk, autumn/winter 2016–17; Courtesy of Comme des Garçons. Photograph by © Paolo Roversi

In blurring the art/fashion divide, Kawakubo asks us to think differently about clothing,” said Thomas P. Campbell, Director of The Met. “Curator Andrew Bolton will explore work that often looks like sculpture in an exhibition that will challenge our ideas about fashion’s role in contemporary culture.”

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Rei Kawakubo (Japanese, born 1942) for Comme des Garçons (Japanese, founded 1969). Inside Decoration, autumn/winter 2010–11; Courtesy of Comme des Garçons. Photograph by © Craig McDean

The exhibition will feature approximately 150 examples of Kawakubo’s womenswear designs for Comme des Garçons, dating from the early 1980s to her most recent collection. Objects will be organized into eight dominant and recurring aesthetic expressions of interstitiality in Kawakubo’s work: Fashion/Anti-Fashion, Design/Not Design, Model/Multiple, Then/Now, High/Low, Self/Other, Object/Subject, and Clothes/Not Clothes. Kawakubo breaks down the imaginary walls between these dualisms, exposing their artificiality and arbitrariness. Her fashions demonstrate that interstices are places of meaningful connection and coexistence as well as revolutionary innovation and transformation, providing Kawakubo with endless possibilities to rethink the female body and feminine identity.

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Rei Kawakubo (Japanese, born 1942) for Comme des Garçons (Japanese, founded 1969); Courtesy of Comme des Garçons. Photograph by © Paolo Roversi

Rei Kawakubo is one of the most important and influential designers of the past 40 years,” said Andrew Bolton, Curator in Charge of The Costume Institute. “By inviting us to rethink fashion as a site of constant creation, recreation, and hybridity, she has defined the aesthetics of our time. Continue reading