Collection Debuted This Past Week at Live Fashion Show Featuring Inspiring Individuals in Brand Ambassador’s Hometown of St. Louis, Missouri
Express, Inc. has announced Express’ launch of an exclusive, limited-edition collection designed by Express Brand Ambassador and Creative Consultant Karlie Kloss and the Express design team. Kloss and Express revealed the collection at a live fashion show featuring innovators, game changers, and go-getters as runway models on March 30, in Kloss’ hometown of St. Louis, Missouri. The event also featured live DJ sets by Hannah Bronfman and a special musical performance by Charli XCX.
The Karlie Kloss x Express Collection reveals the beauty and versatility of the essentials of a wardrobe and is comprised of 17 styles that can create more than 100 looks ranging from Kloss’s iconic tees and blazers to quintessential maxi dresses and embellished bombers. The looks reflect her vibrant optimism and how the collection – as her dress code – showcases the must-have fashion pieces for a busy lifestyle.
Karlie Kloss and Express selected the inspiring individuals who will appear in the runway show via a contest where applicants uploaded videos to Instagram, explaining how they live their best life and empower others to do the same. The collection and runway show tie to the retailers’ ongoing mission to inspire customers to celebrate and express their best life through fashion.
“This collection is made for everyday women—the strong, dynamic, on-the-go achievers among us,” said Kloss. “It was amazing to have Express so closely aligned in this vision to design a collection that has a fashionable staple for any occasion. I am excited for us to launch with a runway show back in my hometown of St. Louis, featuring women who live their best lives and know going after your dreams is always in style.”
“Karlie Kloss’ style reflects a life lived without limits. As a model, student, entrepreneur, and philanthropist, she’s always in demand, has to be ready for anything, and is making a real difference,” said David Kornberg, Express president, and CEO. “This exclusive capsule collection, built by Karlie and the Express design team, offers stylish wardrobe essentials every woman needs.“
The Karlie Kloss x Express Collection will range from $24.90 – $168.00 and will be available online at www.express.com and in-stores.