Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign

The Largest Hair Care Brand Addresses Societal Beauty Norms and Celebrates African American Hair

Pantene has helped to define “Beautiful Hair” for 40 years through powerful images of strong, healthy hair; however, while diversity and inclusion continue to improve in society, there is still a level of inequality in how African American hair is represented in popular culture and in mainstream hair care advertising. Mass brands, like Pantene, have inadvertently been a part of this pervasive hair bias with a history of advertising showcasing a limited representation of African American hair styles and textures and promoting long, shiny, smooth hair as the pinnacle of hair health and beauty. Pantene has set out to change this perception and empower all women to embrace their strong and unique hair because all strong hair is beautiful hair.4. Pantene Gold Series Logo

As part of the next chapter of its “Strong Is Beautiful” story, Pantene has launched a new ad that celebrates the heritage, diversity, and beauty of African American hair, proving all strong hair is beautiful. Featuring Pantene Brand Ambassador, Jillian Hervey, alongside African American women of all ages and with a broad representation of hair textures and styles, the ad is a celebration of all strong, beautiful hair. The varieties of striking and varied styles shown are the artistic creation of Pantene Celebrity Stylist, Chuck Amos.

Pantene Gold Series product group

Pantene Gold Series Collection (Photo: Business Wire)

As a part of Pantene’s commitment to better serve the unique hair needs of African American women, the brand created a premium collection of products – Pantene Gold Series – which delivers the strength hair needs to conquer any desired style. With 15 years of research and development to understand the needs of textured hair, the collection of eight care and styling products delights the most discerning hair care and styling consumers.

Pantene Gold Series is the Brand’s first hair care collection co-created with a team of African-American PhD’s, scientists, stylists and dermatologists, specifically designed to deliver Pro-V Nutrient Blends to provide superior strength and moisture for women with relaxed, natural and transitioning hair.

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Pantene Brand Ambassador, Jillian Hervey, behind-the-scenes at the shoot of Pantene’s newest TV ad campaign, which celebrates the heritage, diversity, and beauty of African American hair, proving that all strong hair is beautiful. (Photo: Business Wire)

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KitchenAid Adds Premium Cutting Boards And Ceramic Cutlery To Offerings

KitchenAid, long known for the precision, design, and durability of its cookware and cutlery, is introducing premium ceramic cutlery as well as wood and poly cutting boards to the brand’s offerings. Thoughtfully designed and crafted from the highest quality materials, the new ceramic cutlery sets and cutting boards are sure to become essentials for the well-equipped kitchen.

KitchenAid currently offers a large selection of forged and professional grade steel cutlery that cater to a variety of cooking style and needs,” says Wendeline Camp, global product marketing manager. “As we expand our cutlery and cutting board collection, our goal is to provide cooks with high-quality tools that both assist in and help fuel culinary creativity.”

Ceramic Cutlery

The new KitchenAid Series of Ceramic Cutlery offers an exciting alternative to traditional stainless steel knives and is a durable, long lasting addition to any kitchen cutlery collection. The line includes tough-grade black matte ceramic knives with precision diamond grind blades that stay sharp up to 10 times longer than stainless steel cutlery*. The ceramic blades feature a black matte hue, offer a rust-free guarantee, are Dishwasher Fearlessä, and incredibly durable, yet light in weight. The line includes an 8” chef knife, 6” chef knife, 6” serrated bread knife, 5” santoku knife and a 3” paring knife.

Ceramic Cutlery

KitchenAid Series of Ceramic Cutlery

Currently available, the knives will be available for purchase separately at a suggested retail price of $39.99, $34.99, $39.99, $34.99 and $19.99, respectively, as a 4-piece set with a suggested retail value of $79.99 and as a 3-piece set with a suggested retail value of $59.99.

Wood Cutting Board

Made from high-quality materials and artfully designed, the new wood cutting boards are a practical and attractive addition to any kitchen countertop. Available in three premium wood finishes, the double-sided board features one flat side with measure marks for more precise preparations while the second side boasts a drain-away tray to allow juices, gravy, and liquids to flow away from the cutting surface. Available in 15mm thick Bamboo, 25mm thick Acacia, and 25mm thick Walnut, the boards are extremely durable, yet gentle on knives to prevent dulling of blades.

Wood Cutting Board 2

KitchenAid’s New Cutting Boards in 15mm thick Bamboo, 25mm thick Acacia and 25mm thick Walnut.

Available in July 2017, the boards will be offered in size 8”x11”, 11” x 14”, 12”x”18, with a suggested retail price of $19.99 – $59.99 based on material and size. Continue reading

Target Announces First Midtown Manhattan Store at Empire State Realty Trust’s 112 West 34th Street Location

Target has announced plans to open a 43,000 square foot small-format store in Manhattan’s Herald Square, located just west of the 34th Street and Broadway intersection, just one block from Penn Station. Target has signed a lease for the Herald Square small-format store with Empire State Realty Trust.

Target's New Herald Square 33rd st entry

Target’s New Herald Square store 33rd st entry

Projected to open in October 2017, the Herald Square store will be one of 30 stores Target plans to open this year, and will be the company’s third location in Manhattan, joining the Harlem and Tribeca stores. Additionally, Target has previously announced future plans to open small-format stores in Manhattan, including sites in East Village (projected to open summer 2018) and Hell’s Kitchen (projected to open in 2019).

Target Herald Square checkout

Target Herald Square vw 7 checkout

The company is focused on expanding Target’s small-format stores in dense urban neighborhoods, with New York being a priority market for the company’s growth. Target’s flexible store design allows for stores in smaller locations with assortments that are tailored to meet the needs of local guests.

The two-level Herald Square store will have two entrances, one off of 34th Street, and the other off of 33rd Street. The store will feature modern décor elements, including concrete floors, wood plank walls and ceilings, pendant and LED lighting and elevated merchandise assortment displays.

At approximately 43,000 square feet, the Herald Square store location will provide a quick trip shopping experience with a curated assortment mix, including:

  • Inspiration and style will be emphasized off of the 34th Street entrance, with apparel and accessories.
  • Convenient grab-and-go food and beverage items conveniently located off of the 33rd Street entrance. Additional grocery, including a robust, fresh assortment will be available in the store’s lower level.
  • Convenient self-checkout lanes will also be located on the store’s first level.
  • Apparel for the whole family
  • Stationery and home items dedicated to refreshing small living spaces
  • Open market grocery department
  • Health, personal care and beauty products
  • Services will include a CVS Pharmacy and Order Pickup

In addition to the new store’s robust product assortment, Target’s Order Pickup service the ability to buy online and pick up in store – will provide guests with the convenience of having their orders ready within one hour for pickup and the security of having online orders shipped to, and held at, the store.

The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan,” said Mark Schindele, Senior Vice President, Properties. “Not only will we be able to serve the thousands of working professionals that travel through Herald Square each day, but we’ll have the opportunity to showcase Target’s exclusive brands and compelling offers for the many tourists from around the world who shop in this vibrant neighborhood in Manhattan.

Target’s new 34th Street location concludes ESRT’s plans for the successful redevelopment of storage space, office, and retail into 90,000 square feet of retail,” said Thomas P. Durels, Executive Vice President and Director of Leasing and Operations for ESRT. “Target joins Sephora and Foot Locker at the best location on the 34th Street retail corridor, which spans from the Empire State Building to 7th Avenue. We are delighted to partner with Target and deliver once again to ESRT shareholders the bottom line results of our embedded growth.

Landlord representation was provided by Fred C. Posniak and Shanae Ursini of ESRT, along with Joanne Podell, Ian Lerner and Mary Clayton of Cushman and Wakefield. Peter Ripka, Richard Skulnik and Jeffrey Howard of Ripco Real Estate were Target’s broker representation.