Target Reveals Design Elements of Next Generation of Stores

First, fully reimagined store to open this fall in Houston market, with plans to roll out new elements of design to hundreds more

Target Corporation today unveiled design elements for the company’s most ambitious store re-design to date, with plans for the first fully reimagined store to open in the Houston suburb of Richmond near Grand Parkway Southwest in Aliana’s Market Center From the stage at Shoptalk, the retail and e-commerce event held in Las Vegas, Target’s chairman and CEO Brian Cornell introduced Target’s newest store redesign plans as part of the company’s commitment to invest billions of dollars over the next three years to reimagine hundreds of existing stores.

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The inspiration entrance features displays of exclusive brands and inspiring seasonal moments. (Photo: Business Wire)

With our next generation of store design, we’re investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features,” said Cornell. “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”

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Elevated, cross-merchandise product presentations will amplify Target’s exclusive style assortment across various departments. (Photo: Business Wire)

The Next Generation of Target’s Store Design

In October, Target will open its first fully reimagined store 35 miles southwest of Houston. There, the new 124,000 square-foot store will offer guests the newest shopping experience as Target evolves its stores.

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New for Target, curved, more circular center aisles will feature merchandise displays to engage guests with compelling products in unexpected places. (Photo: Business Wire)

In addition to the Houston location, 40 additional stores will receive elements of Target’s next generation re-design when they are updated in October 2017. Guest feedback and learnings from this new design will influence Target’s customized approach to the 500 stores being reimagined in 2018 and 2019. Continue reading