2017 International Home + Housewares Show: Globally-Recognized Household Brand Braun Adds New, Innovative and Unique Hand Blender and New Features to Products

With The Successful Relaunch of Braun Kitchen Collection, De’Longhi Group Expands North American New Product Innovations

De’Longhi Group has launched a major expansion of its U.S. brand portfolio with the re-launch of the globally recognized Braun Household line of products last year. With a long-standing and highly regarded design heritage dating back 90 years, Braun products are performance-driven, stylish, durable and reliable. Building on the success of the relaunch, Braun is introducing a new hand blender, the MultiQuick 9 with groundbreaking ACTIVEBlade technology to complete more tasks with more convenience and perfect results, as well as a new stainless steel thermal carafe to its popular BrewSense Drip Coffee Maker. The new product will debut at the 2017 International Home + Housewares Show in Chicago, Illinois from March 18-21.null

We are excited to continue the expansion of Braun household products in North America,” said Mike Prager, De’Longhi Group NA’s President, and CEO. “The new introductions offer consumers products that provide a meaningful mix of sophisticated, thoughtful design, powerful performance and high-quality standards that represent the heritage of Braun. The brand continues to strive to provide the ultimate kitchen experience by transforming the complex into simple.”

Braun inspires confidence and simplicity in food and beverage preparation while saving time to help consumers realize their true culinary potential. Braun helps the home cook conquer the expected tasks in the kitchen so unexpected meals can be created with amazing ingredients.

Braun MultiQuick 9 Hand Blender (Photo Business Wire)

Braun MultiQuick 9 Hand Blender (Photo: Business Wire)

The NEW Braun MultiQuick 9 Hand Blender is the next generation of Braun hand blenders bringing premium design and power to the kitchen, complete with up to five attachments, along with the revolutionary blending shaft. Culinary creativity is in the palm of your hand, with the power of the 700-watt MultiQuick 9 as the most versatile hand blender for even the hardest jobs.

The MultiQuick 9 hand blender features the world’s first ACTIVEBlade Technology that moves the blade up and down within the bell. This blade movement allows you to effortlessly chop nuts, coconut, ginger, pineapples, dark chocolate or any other hard-to-cut ingredients. Developed to tackle the toughest jobs, this innovative technology results in a cutting zone that are 2.5 times greater than that of traditional hand blenders. This results in faster blending times and finer blending results. Adapted to perform with ACTIVEBlade, the new PowerBell Plus incorporates an added milling blade, decreased suction and SplashControl technology that together contribute to an efficient and clean blending experience.

Like the popular MultiQuick 7 Series Hand Blenders that launched last year, the MultiQuick 9 has Smart Speed variable control technology inspired by German automotive engineering that allows you to intuitively change the speed and power of the hand blender using just your touch. The more you squeeze, the more power you get, making it easy to regulate speeds with just one hand. SPLASHControl technology prevents splashing and delivers the best blending results – to keep you and your kitchen spotless.

The hand blender also features durable stainless steel blades, an ergonomic one-handed design and the patented EasyClick Plus system for faster attaching of accessories with a new straight cut design that decreases the overall height of the hand blender keeping it comfortable and balanced in your hands.

The Braun MultiQuick 9 Hand Blender will be available in September 2017. It comes in two models:

  • MQ9037 with the motor/shaft, beaker, whisk, 2C chopper, masher at $149.99
  • MQ9097 with motor/shaft, beaker, whisk, 1.5C chopper, masher, jug blender/ice crusher, food processor at $199.99

    BrewSense 10-cup Drip Coffee Maker with thermal carafe

    BrewSense 10-cup Drip Coffee Maker with thermal carafe

The Braun BrewSense Drip Coffee Makers echo Braun’s durable design—creating a consistently delicious cup of coffee using an inherently simple process. For 2017, Braun is adding a NEW BrewSense 10-cup Drip Coffee Maker with a thermal carafe that keeps coffee hot up to six hours for added convenience and portability. The carafe has a sleek, stylish stainless steel finish and stays cool to the touch and features the PureFlavor Brewing System which preserves coffee’s great flavor from the first to last drop. While your flavor and temperature stay consistent – the BrewSense coffee maker has an anti-drip system that lets you pause and pour mid-brew with virtually no mess.

Characteristically unique to Braun’s design aesthetic, the user-friendly control panel is clean and logically designed with LED indicators and easy-to-read buttons and functions. Among them, the Brew Strength selector allows you to enjoy your coffee regular or bold and you can choose between 1-4 cups timed to when you want to enjoy your beverage. BrewSense also features a programmable 24-hour timer with a premium LCD display with a 24-hour timer which enables you to automatically make your coffee right when you want it.

The Braun BrewSense 10-Cup Drip Coffee Maker with Thermal Carafe (KF7175) in full stainless steel with in March 2017 at $129.99 and (KF7155) half black / half stainless steel in September 2017 at $119.99.