National Geographic Announces Five Days Of Supplementary SXSW Programming (AND Free Drinks!) At The “NAT Geo Further Base Camp”

Located One Block From the Convention Center on 6th Between Trinity and Neches, Nat Geo Further Base Camp Open Daily March 10-14

Lineup Includes Groundbreaking Augmented Reality; Interactive Robotic Art; Inspirational Talks and Interviews With Ron Howard, Brian Grazer, Ridley Scott, Neil deGrasse Tyson, Jason Silva, Cory Richards, Steven Kolter, David Guttenfelder and Aaron Huey; Plus a Birthday Party and Pi Day Celebration for Albert Einstein

Live Musical Performances From R.LUM.R, Ponytrap and Little Hurricane

This year at SXSW, National Geographic presents Nat Geo Further Base Camp (Nat Geo Further Base Camp, 418 East 6th Street, Austin, TX 78701): an interactive hub open daily to festival attendees to explore their own genius through brain-boosting and mind-boggling activities. Nat Geo Further Base Camp comes to life in advance of the April 25 premiere of GENIUS, starring Geoffrey Rush as Albert Einstein, Johnny Flynn as the younger Einstein and Emily Watson as his wife Elsa.

NATIONAL GEOGRAPHIC SOCIETY LOGO

National Geographic logo. (PRNewsFoto/National Geographic Society)

Beyond nonstop programming and content, Nat Geo Further Base Camp will offer premium Wi-Fi, charging stations and meeting spaces, in addition to a free premium bar available daily, featuring GENIUS-inspired cocktails.

Hosted by TV personality Jason J. Carter (“#SayWhat?!,” “RuPaul’s Drag Race”), Base Camp will feature enhanced experiences inspired by the network’s highly anticipated global event series GENIUS from Academy Award winners Brian Grazer and Ron Howard. Highlights of the five-day activation include:

  • See FURTHER: Experience the world’s first commercially available untethered augmented reality headset, the Microsoft Hololens, a cutting-edge blend of the digital and physical worlds that will bring the theory of relativity to life through powerful visualizations as if Einstein himself were there to explain it.
  • Sketch Like Einstein: Einstein’s iconic chalkboard will be transformed into a first-of-its-kind interactive robotic artist, sketching art from guest-submitted Twitter photos through a genius algorithm using Einstein’s words, symbols and equations as pixels.
  • Celebrate Pi Day and the Birth of a Genius: Fete the greatest genius of all time, Albert Einstein, whose birthday also happens to be Pi Day (March 14). Coincidence? We think not! Guests will help Einstein blow out all 138 candles, enjoy a cocktail menu inspired by the trials and tribulations of the iconic genius and snack on a pi-inspired dessert bar.

Explore Genius: Hear from the forces behind Nat Geo’s commitment to content that pushes the boundaries of human curiosity, including:

  • Entertainment Weekly chat with GENIUS executive producer and director Ron Howard, executive producer Brian Grazer, actor Johnny Flynn (young Einstein) and actress Samantha Colley (Mileva Maric);
  • Live recording of StarTalk with Neil deGrasse Tyson;
  • Breakthrough panel on cyberterror with security expert and author Jayson Street, social psychologist Nafees Hamid, Breakthrough series producer and showrunner Kurt Sayenga and director and producer Steven Hoggard, moderated by Jason Silva (Breakthrough, premiering May 2, is Nat Geo’s anthology series that shines a light on the world’s leading scientists and how their cutting-edge innovations and advancements will change our lives in the immediate future and beyond);
  • Origins panel with modern-day philosopher Jason Silva and author, journalist and entrepreneur Steven Kotler (new series Origins, premiering March 6, is a full-sensory, time-travel adventure that delves deep into history to find the pivotal “origin” moments that made the world modern);
  • Daily recording of podcasts from The Verge reporting on the festival’s hottest news, including special SXSW recordings of “The Vergecast”, “Decode,” “Too Embarrassed to Ask” and “Recode Decode” with SXSW Hall of Fame inductee Kara Swisher; and
  • Various musical performances highlighting genius in its many forms including LUM.R., Ponytrap and Little Hurricane.
  • Chasing Genius With Nerd Night: For the third year in a row, National Geographic partners with the popular Nerd Nite at SXSW. This year’s presentation will feature speakers including National Geographic Explorer and submarine pilot Erika Bergman, science and tech journalist Seth Porges and MIT researcher Adam Haar Horowitz. It is themed to Chasing Genius, a new platform being unveiled by National Geographic ahead of SXSW.
  • Travel Further: Win a 10-day National Geographic Expeditions trip for two to the Galapagos Islands by visiting Base Camp to learn about the Nat Geo Further Photo Contest.

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L’Oréal Paris Debuts New Voluminous Mascara Campaign: The Original

Diane Keaton, Julianne Moore and Debbie Harry, Among Others, Join Together to Celebrate America’s #1 Mascara

L'Oreal Paris. (PRNewsFoto-L'Oreal Paris USA)

L’Oreal Paris. (PRNewsFoto/L’Oreal Paris USA)

Lashes speak volumes in L’Oréal Paris‘ new campaign celebrating the brand’s iconic Voluminous Original Mascara. Called “The Original,” the campaign brings together a diverse range of talent – from L’Oréal Paris spokeswomen, actresses Diane Keaton, Julianne Moore, and models Barbara Palvin and Soo Joo Park to Blondie frontwoman Debbie Harry and transgender model and trans rights activist Hari Nef. All personalities featured have a unique perspective on original style, breaking rules and staying true to themselves. The first piece of the “The Original” integrated campaign will air as a television commercial beginning today across networks.

The Original” showcases subjects across a wide range of ages, backgrounds, industries and experiences, all with varying points of view on what makes an original. The talent come together to demonstrate the power of the eyes in seeing the world and making a mark. In addition to Diane Keaton, Julianne Moore, Barbara Palvin, Soo Joo Park, Debbie Harry and Hari Nef, models Dominique Babineaux, Katerina Tannenbam, Juanua Burga, up-and-coming actress Kiersey Clemons and television host Lauren Ezersky star in the campaign.

L'OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN THE ORIGINAL

L’OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN: THE ORIGINAL

The creative highlights both the mascara’s iconic Original Black and bold, new Blue shades. Voluminous Mascaras is America’s #1 selling mascara, beloved by celebrities, makeup artists and real women alike. It is uniquely formulated to separate lashes, resist clumping and build volume up to 5X their natural thickness. The campaign premieres on television this week and will live on social, digital and in print media in the following months.

We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara – originals who continue to be fresh, creative and confident,” says Tim Coolican, President, L’Oréal Paris USA. “With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time.