Throughout the past year, Lane Bryant, the most recognized specialty size apparel brand, has shown what #ThisBody is made for, and how #ThisBody shines through negativity. Now, the company aims to demonstrate how #ThisBody’s powerful mantra inspires, through a message of body-inclusivity and empowerment with its newest campaign: Inspired by #ThisBody.
Inspired by #ThisBody enlists the talent of some beyond inspirational women: recording artist Lizzo, artist and poet Ashlee Haze, and members of the dance company, Pretty Big Movement. Through powerful and thought-provoking imagery and video, shot by famed fashion photographer Peggy Sirota, Lane Bryant will invite those who interact with the campaign to share what inspires #ThisBody throughout their daily lives.
Inspired by #ThisBody will also include powerful testimonials from Lizzo, Ashlee, and Pretty Big Movement, sharing how each woman was inspired along her respective journey to who she is today. The campaign will roll out across Lane Bryant’s stores and social media channels, as well as on billboards, magazines, partnerships with Refinery 29 and Glamour, as well as a strong digital presence. Fashion from the campaign creative is also shoppable in store and on www.lanebryant.com.
The campaign will be visible throughout the pages of top publications, including the 2017 Sports Illustrated Swimsuit Issue (with an ad starring model Denise Bidot in Cacique Swim) and Glamour magazine. The Prabal Gurung X Lane Bryant collection also debuted in the March issue of Vogue magazine, with an Inspired by #ThisBody-esque ad starring Gurung and campaign model Ashley Graham.
“Inspired by #ThisBody is more than a campaign. It’s a movement – and an inspiration,” said Lane Bryant Chief Marketing Officer Brian Beitler. “Our purpose is to continue to shine a light on the power and influence of all women, to inspire her to share with the world that she is capable of anything: she can wear what she wants. Say what she wants. And do what she wants.”
Shop the Inspired by #ThisBody campaign shoot, and join the conversation by visiting www.lanebryant.com. You can also share how #ThisBody inspires you on social media using the #ThisBody hashtag.
Instagram & Twitter: @lanebryant