Highlighted Includes Release of New Nike Air VaporMax
Three years ago Nike launched Air Max Day, a response to global fervor for one of the most beloved footwear platforms of all time. Today, Nike begins a journey to this year’s Air Max Day, a worldwide celebration of Air highlighted by the long-awaited release of the Nike Air VaporMax.
Nike will celebrate Air Max Day on March 26 by marking the 30th anniversary of the Air Max 1, the shoe that pushed footwear to unprecedented heights with new cushioning style and performance features. Throughout March, Nike will release a mix of retros, remixes, and innovations. This fresh line-up of Air, including the highly anticipated Nike Air VaporMax, represents the latest chapter of Nike’s longstanding commitment to serving athletes. The new product delivers on what consumers want, by transforming the athletic footwear landscape with the most powerful and resilient underfoot platform yet.
“The Nike Air VaporMax is a tremendous example of what happens when we harness the combined insights of our design collective. When designers embrace the technology and push its potential, we have a boundless future. Just as the Air allows us to run forever, it allows our imaginations to ponder near limitless permutations,” said John Hoke, Vice President, Global Design for Nike.
Air has been an integral part of Nike since it was first introduced in the 1979 Air Tailwind. In the decades since, it’s drawn strong consumer devotion; a massive and passionate consumer fan base that has driven design and depth of product. Nike Air has disrupted the industry with color, materials and the Air platform itself. For the first eight years, it was hidden – felt rather than seen. Then, in 1987, it became visible with Air Max. It soon evolved, spreading from running to basketball to training and tennis, all while becoming a coveted lifestyle product across the globe. The line quickly endeared itself to consumers because of its responsiveness to movement, its durability, and its groundbreaking and beautiful design.
Through it all, Nike Air technology has driven the industry forward and continues to define what’s possible with underfoot cushioning. With Nike Air VaporMax, athletes get closer to the sensation of Air than ever, with layers removed between the foot and the Air platform itself. This innovation and dedication have created a product that consumers are passionate about, and demand year after year – and the Nike Air Max delivers yet again.
In 2016, by popular vote, consumers “voted back” the Nike Air Max 1 atmos Elephant, which makes its return as part of the Air product line-up. The Women’s Nike Air Max Jewell is the second-ever women’s Air Max shoe. Nike Air Max 90 Ultra Flyknit delivers on what consumers expect, and ask for Flyknit, a high-performing, breathable, supportive upper; and Air, responsive, agile, strong, beautiful and light.
This is the fullest celebration of Nike Air Max innovation ever. The unveil includes eight releases, culminating with the Nike Air VaporMax on March 26:
Women’s Nike Air Max Jewell (Retail: March 8): Inspired by the Air Max Plus, the Nike Air Max Jewell is the second ever women’s only Air Max model.
Nike Air Max 90 Ultra Flyknit (Retail: March 2): The Air Max 90 OG is quickly recognized, especially in its vibrant Infrared color. In the Air Max 90 Flyknit, two new innovations make this icon lighter: a Flyknit upper which also increases flexibility, and a cored-out midsole that decreases weight and increases comfort.
Nike Air Max 1 atmos Elephant: The Air Max 1 atmos was the undisputed winner of the Air Max Day 2016 Vote Back campaign. The collaboration spliced a staple Nike motif with meticulous color blocking to highlight the subtle jade Swoosh. Co-created by famed Japanese retailer, Atmos, this sneaker was originally part of the “Zoo Pack,” released in 2006.
Nike Air Max 1 Anniversary: It’s the Air Max that started it all. Originally released in 1987, the Air Max 1 introduced the world to visible Nike Air cushioning. The Tinker Hatfield design was first released in three iconic colorways, including these classic white, red and grey and white, blue and grey combos. The icon returns with its coveted shape.
Nike Air Max 1 Ultra 2.0 LE: To celebrate 30 years of Air Max 1, the Air Max 1 Ultra 2.0 arrives. Recognized as the most innovative Air Max 1 to date, cored-out ultra-tooling helps make it one of the lightest Air Max models ever. The “3.26” placed on the tongue marks the anniversary of the original.
Nike Air Max LD-Zero: Created for Air Max Day 2016 by legendary streetwear designer Hiroshi Fujiwara, the LD-Zero mixes a clean upper inspired by the 70s-era Nike LD1000 and the Boston with the 360 Air Max unit that debuted in 2006 and was updated for the Air Max 2014. The result is an original design that merges classic style with modern comfort.
Nike Air Max 1 Master: A combination of materials curated from the most coveted styles in Air Max history, this 30th-anniversary edition of the Air Max 1 is many grails in one. Materials include original-red toe tips, the beloved “Safari” print, and nods to other classic details on the upper.
Nike Air VaporMax (Retail: March 26): Welcome to the rebirth of Air. With a flexible Flyknit upper atop a radically reinvented Air cushioning system, the Nike Air VaporMax reignites the Air Revolution, declaring in no uncertain terms that the state of Air is once again State of the Art.
The unveil will be available at retailers globally. To follow the releases check out Nike+ SNKRS.