Men’s Grooming: Dove Men+Care Introduces New Elements Range to Bring a Boost of Freshness to Men’s Grooming Routines

The New Collection, Which Features Combinations Of Premium Ingredients Inspired By Nature, Motivated The Brand To Build The ‘Dove Men+Care Elements Treehouse’ With Renowned Treehouse Architect Pete Nelsondove-men-care-discover-the-power-of-elements-null-hr

Dove Men+Care, the #1 fastest growing men’s grooming brand in the U.S., is debuting Elements, a multi-product innovation that will leave men feeling refreshed while offering the superior care for their skin, underarms, and hair expected from Dove Men+Care.logo-dove-men-sin-fondo

Dove Men+Care is the first range of products from Dove developed specially for men and the #1 dermatologist recommend men’s skincare brand. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, antiperspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.

The range draws on premium ingredient combinations including Minerals and Sage, Charcoal and Clay, and Mineral Powder and Sandalwood, which create a transformative feeling of freshness for men’s grooming routines. Specifically designed for men, Dove Men+Care Elements is built on the Dove brand’s heritage in cleansing, moisturizing and care, and remains the #1 dermatologist recommended men’s skincare brand.

We know that men are looking for a new kind of freshness in their grooming routines,” said Nick Soukas, V.P. of Marketing for Dove at Unilever U.S.With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care.

About the Dove Men+Care Elements Variants

minerals-sage

Dove Men+Care Elements Minerals + Sage

Dove Men+Care Elements Minerals + Sage

  • Inspired by minerals and sage, ingredients known to refresh the body and mind
  • Minerals are known to gently cleanse skin and hair, while sage is known to soothe skin and hair.

    charcoal-clay

    Dove Men+Care Elements Charcoal + Clay

Dove Men+Care Elements Charcoal + Clay

  • Inspired by ingredients known for their ability to deep clean and purify men’s skin and hair
  • Charcoal is known to act like a magnet to draw out dirt, oil and toxins, while clay is known as a natural purifier for skin and hair.

    mineral-powder-sandalwood

    Dove Men+Care Elements Mineral Powder + Sandalwood

Dove Men+Care Elements Mineral Powder + Sandalwood

  • Sandalwood and mineral powder variant is inspired by ingredients known to absorb moisture and for their calming properties

About Dove Men+Care Products

Dove Men+Care Elements Body and Face Wash

  • Clinically proven to fight skin dryness and is formulated with patented MICROMOISTURE technology which activates on skin
  • Available in Minerals + Sage and Charcoal + Clay variants

Dove Men+Care Elements Body and Face Bar

  • Thoroughly cleans skin, with ¼ moisturizing cream, clinically proven to fight skin dryness
  • Available in Minerals + Sage variant

Dove Men+Care Elements Antiperspirant

  • Offers powerful, 48-hour odor and wetness protection that moisturizes to protect skin
  • Available in Minerals + Sage and Mineral Powder + Sandalwood variants

Dove Men+Care Elements Fortifying Shampoo + Conditioner

  • Gently cleanses and conditions to revitalize men’s hair for up to 24 hours, for stronger, more resilient hair
  • Available in Minerals + Sage and Charcoal + Clay variants

As a way to bring the Dove Men+Care Elements feeling of freshness to life and tap into men’s interest in unique adventure travel experiences, the brand is building the Dove Men+Care Elements Treehouse just outside of Chattanooga, Tennessee. Renowned treehouse builder, author, and T.V. host, Pete Nelson, will design the family-friendly treehouse space inspired by the unique ingredient combinations found in the Elements range. Starting today, consumers can visit www.DoveMenCare.com/ElementsTreehouse to explain why they want to stay at the Dove Men+Care Elements Treehouse along with their family, which will open in the spring.

I’m thrilled to partner with Dove Men+Care to create the Dove Men+Care Elements Treehouse, my first-ever treehouse concept that brings to life the unique ingredients found in a grooming product line,” said Nelson. “I believe that treehouses ignite a sense of wonder within all of us, and I look forward to creating a space where families can connect with nature while spending quality time with one another.

For more information about Dove Men+Care Elements, and to learn how you can visit the treehouse, go to http://www.DoveMenCare.com/ElementsTreehouse and follow @DoveMenCare on Twitter and Instagram.

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