Revlon, Inc. announced the appointment of Linda Wells to the new role of Chief Creative Officer at Revlon. In this capacity, Ms. Wells will be responsible for overseeing the look and feel of the Company’s brands across all consumer touch points including advertising, product innovation, packaging, digital and social presence, and point of sale. Working collaboratively with the Marketing, Product Development and Research & Development teams, Ms. Wells will support the brands’ strategic growth priorities. Ms. Wells will report to Mr. Fabian Garcia, President & CEO of Revlon and will officially join the company on February 13, 2017.
Mr. Garcia stated, “As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image, and execution of our brands. She will also be integral to ensuring the glamor, sophistication, and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage.”
Ms. Wells is the Founding Editor in Chief of Allure magazine, allure.com, and the Allure video channel. During her 25-year leadership tenure, she created the Allure Best of Beauty Awards, the Best of Beauty seal, and the Allure Beauty Box subscription service. Highly respected in the industry Ms. Wells is recognized as an innovator in media and in beauty. In addition to establishing Allure as the preeminent beauty authority, she provided the highest level of journalistic coverage on important health and beauty topics for her readers.
Most recently, Ms. Wells was contributing beauty editor at large at New York Magazine’s The Cut and the producer of “The Linda Wells Report,” a beauty magazine within Hearst’s Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan and Town & Country since March 2016.
Ms. Wells has a BA in English Literature from Trinity College and resides in New York City with her two sons.