Abercrombie & Fitch Unveils New Store Concept

Designed For An Exceptional And Personal Customer Experience

Remember when Abercrombie & Fitch was a nightmare shopping experience with that dark cave atmosphere and enough overpowering perfume odor (not smell) to kill an asthma patient? Well, that’s on its way out and a new dawn is coming over the horizon.

Abercrombie & Fitch announced that for the first time in more than 15 years, it will unveil a new store concept. The store will open on Friday, February 17th, at the Polaris Fashion Mall in Columbus, Ohio and 20% of all opening weekend sales will be donated to Nationwide Children’s Hospital. Designed by MJ Sagan Architecture, which was also involved in the creation of the company’s New Albany headquarters, the prototype’s look and feel is in line with the brand’s new evolution.

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Abercrombie & Fitch Unveils First New Store Concept in Over Fifteen Years

This boutique, which is 4,860 feet in size, is the first of seven that will be built this year and provides the customer with a new vision of the brand. In line with the changes that have taken place over the past eighteen months, the space was imagined with the best customer experience in mind, encouraging the discovery of the brand’s new collections.image560246x

It is important that our stores reflect what the Abercrombie & Fitch brand is today, so we’ve created a new space for our customers, that is warm, inviting, inclusive and open. We are excited for customers old and new to rediscover what is at the core of this American Heritage brand: timeless, high-quality clothing that you want to live in,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids. Continue reading

Cupid’s Arrow Points to Macy’s This Valentine’s Day

Loved Ones Will Adore Special Gifts Found At Macy’s Stores And On Macys.Com

Show that special someone your love and appreciation this Valentine’s Day with heartfelt gifts from Macy’s. By offering an array of irresistible items from the hottest designers and brands, Macy’s has the perfect gifts to make loved ones swoon. From now through Valentine’s Day, shop Macy’s stores nationwide and online at www.macys.com for apparel, jewelry, cosmetics and fragrances that are sure to surprise and delight.macyslogo

At Macy’s, it’s easy to find unique gifts with a personalized feel this Valentine’s Day,” said Cassandra Jones, Senior Vice President of Macy’s Fashion. “Shop for a loved one or yourself – our extensive assortment features a variety of items, from luxe and romantic to flirty and fun. Or, if you need a little extra help, find inspiration from our Valentine’s Gift Guide at macys.com/gifts. Once there, you can search for ideas in various categories, including gifts curated by Macy’s Fashion Directors, The Celebrate Shop or even by price point.

 

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Shop Macy’s for loveable items for all this Valentine’s Day – Skagen 2-pc Boxed Set with Heart Necklace and Watch (Photo: Business Wire)

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Shop Macy’s for loveable items for all this Valentine’s Day – Heart Umbrella, $28 (Photo: Business Wire)

Macy’s makes it easy to shop gifts from the heart for friends and significant others. Find Cupid-approved items from ban.do such as a duffle bag with heart graphics and playful drink tumbler labeled “Love Potion.” Intimates from the Thalia Sodi collection will spark romance in comfort and style. Add a throwback photo to a heart and arrow frame for a thoughtful gift that can be enjoyed for years to come. Michael Kors watches for her and Movado Bold watches for him prove your love together is timeless. Simple and sweet Kate Spade Heart and Arrow ear pins are a treat for your girlfriend or best gal pal. Macy’s is also the ultimate destination for tech gifts such as the Fitbit Flex 2 Fitness Wristband and Polaroid camera and printer. Continue reading

UGG Unveils Spring/Summer 2017 Marketing Campaign

Iconic Brand Celebrates Its Heritage Via Colorful Cast Of Eclectic California Individuals

Beginning in Spring/Summer 2017, UGG®, founded in California, will launch a global marketing campaign that is rooted in its heritage. Aptly titled “Real”, the new campaign features a collective of authentic Californians who live lives that express the diversity, spirit and core values of the brand. Inspired by the beaches, mountains and iconic architecture of California, the campaign tells the story of 11 unique individuals that personally and collectively represent the spirit of the UGG® brand.ugg_large_black

Coming together under the creative direction of Jess Wells, the UGG® campaign was directed by Brazilian-born, California-based director and videographer Kauai Moliterno, photographed by Frederic Auerbach, styled by costume designer and stylist Kate Ruth with hair and make-up by Gio Campora. Set to launch in tandem with the spring/summer collection release beginning today, the global campaign is primarily focused on digital channels but can also be seen in UGG® store and across selected out-of-home venues.

The cast includes:

  • Tasya van Ree: An American artist and photographer, Tasya cites Sally Mann and Francesca Woodman as inspiration. Her work explores the relation between fashion and identity through a romantic and intimate lens.
  • Warm Brew: Ray Wright, Manu Li and Serk Spliff form the LA-based rap group, Warm Brew. The group uses rap to reflect their unique West Coast upbringing and to promote authenticity over façade.
  • Hanalei Reponty: Born in French Polynesia, Hanalei learned how to swim before she could walk. Starting her career as a professional surfer, she now divides her time between surfing and running a successful surfwear line.
  • Sakae Patrick: Sakae is a Swedish-Japanese surfer born in San Francisco and raised in Japan. Having spent years traveling the globe as a competitive surfer, he’s called Hawaii, Australia, Indonesia and California, where he currently resides, home.
  • Aleali May: Blogger Aleali’s style is a cool mix of street grunge and the avant garde. A force of creative energy, she epitomizes the strong and independent West Coast urbanite.
  • Colleen Heidemann: Colleen has spent her life traveling the world from Bangkok to New York to London to Paris. She now calls Southern California home and devotes her time toward combating the prejudices of ageism.
  • Yasmina Jones: Singer-songwriter Yasmina splits her time between her self-made desert home in Joshua Tree and a vintage ‘70s fishing trawler in Venice Beach. She defies the status quo with her free-spirit lifestyle.
  • Haden McKenna: Born and raised in Venice, Haden spends his time surfing and skating through LA. Effortlessly cool and laid back, he is a fixture at Venice Beach’s historic skate park.
  • Daniel Hivner: Growing up in Long Beach, Daniel finds stability and peace through surfing, skateboarding, snowboarding and martial arts. Bold and adventurous, he thrives off the freedom and exhilaration of life.
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New SS17 UGG® campaign features a collective of authentic Californians who live lives that express the diversity, spirit and core values of the brand. (Photo: Business Wire)

The 2017 campaign celebrates the diversity and spirit of the California lifestyle,” says Andrea O’Donnell, UGG® Brand President. “The UGG collective is an eclectic group of people that represent our values and our heritage. In telling their stories, we tell ours.(Click here for additional information including product stills and a short movie supporting the UGG® Spring/Summer 2017 Campaign.)

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen