Benefit Cosmetics Launches “REAL Full Lips” Customizable Video Generator

‘Talking the talk’ has never been BOLDER, SEXIER or EASIER than with Benefit CosmeticsREAL Full Lips Video Generator. To accompany the launch of the NEW They’re Real! Double the Lip, Benefit’s digital generator creates custom videos featuring animated lips in 8 shades of the liner + lipstick in one. They’re Real! Double the Lip is a liner and lipstick in one that makes lips look fuller in one easy step! The Custom Teardrop


They’re Real! Double the Lip Liner and Lipstick

Tip grabs & defines the lip line and fills in lips with complementing color for the appearance of volume and dimension.


The REAL Full Lips generator will be live from February 1, 2017 to May 31, 2017 at Let your lips be heard and share ’em! (CNW Group/Benefit Cosmetics)

It does all the flirty talking for you! Each video is customizable in 15 unique languages and 17 distinct accents. The lip generator also makes it easy for users to download their video and share it on social media using the hashtag #getREALlips

Benefit created the REAL Full Lips generator as a way for customers to use the videos as a portal of self-expression. “Instead of burning bras, today’s woman is showing her fierceness by embracing bold lips and smoky eyes,” explains Lisa Goodfriend, Benefit’s Global Digital Creative Director, “she feels more empowered to speak her mind.”

Got something to say, gorgeous? Let Benefit’s lips do the talking:

  • Select your They’re Real! Double the Lip shade
  • Select an animated expression for your lips
  • Select 1 of 10 pre-determined phrases or type in your own phrase up to 250 characters
  • Select your voice option: Leah, Shirley, Ingrid or Humphrey
  • Play finished the video, share it on social media using the hashtag #getREALlips, repeat!

Try the REAL full lips generator from February 1, 2017, to May 31, 2017, at