Now Available, The Beauty Company’s New Intense Plum Matte Lipstick Is Designed To Add Drama To Wearers’ Pouts
Lime Crime, the internet darling cosmetics brand with an Instagram following of over 2.6 million, has released Scandal, the newest addition to its cult-classic line of Velvetines. Scandal is full of depth and drama — perfect for those who want to be on-trend this season.
Conceptualized and developed by Lime Crime CEO Doe Deere, the new Scandal Velvetine features the same long-lasting and luxurious formula of Lime Crime’s famed liquid-to-matte lipstick line in a rich purple-violet hue like none other. Just like every Lime Crime product, Scandal is 100% Vegan and Leaping Bunny certified cruelty-free.
“Scandal is for girls who like a touch of punk-rock edge & have that don’t-care attitude,” Deere explained. “Pair it with bold black liner & get ready to stir up some controversy.”
To ensure the best possible pout, wearers should apply lip balm 15 minutes prior to application; and pat off excessive oils with a tissue. Then apply Velvetines directly to lips (use a lip brush to refine edges). Velvetines dry to a velvety yet bullet-proof finish, but can be removed at the end of the day with waterproof makeup remover or oil.
“I especially love to rock Scandal under the Trip Diamond Crusher,” Deere continued. “It really highlights my lips and brings out Scandal’s violet undertones!“