The American Heart Association Go Red For Women™ Red Dress Collection 2017 Fashion Show Presented By Macy’s Merges Entertainment, Media And Fashion As Celebrities Raise Awareness Of Heart Disease And Stroke In Women
Celebrities on the runway include: Adrienne Bailon, Jessie James Decker, Diane Guerrero, Jazz Jennings, Juliette Lewis, Rachel Platten, and Laurie Hernandez
The American Heart Association announced that the Go Red For Women™ Red Dress Collection (Fashion Show) 2017 presented by Macy’s will return to New York Fashion Week at the Hammerstein Ballroom on Thursday, February 9, 2017. The fashion show is slated to feature 19 celebrities in gowns by top fashion designers. Founded by NHLBI’s The Heart Truth®, the event reminds women of the need to protect their heart health. The show begins at 8 p.m. ET, along with a Facebook Live on Go Red For Women‘s Facebook page.
Cardiovascular diseases cause 1 in 3 deaths among women each year – more than all cancers combined. However, 80 percent of cardiac and stroke events may be prevented with education and action. The most important action: know your numbers. Knowing the most critical numbers for your heart health including Blood Pressure, Cholesterol, Blood Sugar, and Body Mass Index (BMI) could save your life. Go Red For Women and Macy’s are encouraging all women to learn their personal health numbers. Your heart might depend on it.
Macy’s, the founding national sponsor of Go Red For Women, is the presenting sponsor of the annual Go Red For Women Red Dress Collection. To date, Macy’s has raised more than $60 million through the generosity and commitment of Macy’s associates and customers, which has helped to directly fund women’s heart health research and education.
Walking in this year’s Go Red For Women’s Red Dress Collection presented by Macy’s are: Adrienne Bailon (co-host, The Real); Bonnie Somerville (Code Black); CCH Pounder (NCIS: New Orleans, Sons of Anarchy); Diane Guerrero (Orange is the New Black, Jane the Virgin); Jazz Jennings (activist/I am Jazz); Jeannie Mai (co-host, The Real); Jessie James Decker (singer/designer/reality star); Juliette Lewis (Secrets and Lies); Lauren Holly (Motive); Laurie Hernandez (Olympic Gymnast); Lea Thompson (Switched at Birth, Back to the Future); Lorraine Toussaint (Orange is the New Black); Lucy Lawless (Zena: Warrior Princess, Parks & Recreation); Lynn Whitfield (Greenleaf); Maureen McCormick (Dancing with the Stars); Peyton List (Jessie); Rachel Platten (singer); Stephanie March (Law & Order SVU); and Veronica Webb (model).
The Go Red For Women Red Dress Collection 2017 presented by Macy’s will feature three looks from designers in the not-for-profit, independently-run Fashion Incubator Programs housed at Macy’s: Masha Titievsky from the Chicago Fashion Incubator, Bethany Meuleners from Fashion Incubator San Francisco, and Amanda Casarez from the D.C. Fashion Incubator. Wearing these designs will be Lorraine Toussaint in VARYFORM by Masha Titievsky, CCH Pounder in Bethany Meuleners, and Veronica Webb in Amanda Casarez.
This year, for the first time ever, heart disease survivors will be walking alongside the celebrities. Last year, Macy’s took its commitment to women’s health to the next level by holding a nationwide employee associate casting call to identify five associates from Macy’s stores who’ve been personally impacted by heart disease. Odilia Cristabel Flores from New York City, a Senior Manager in Macy’s Social Compliance Department, and AHA Real Woman Nicole Hardy from Scarborough, Maine will be hitting the runway to raise awareness for a cause they know all too well.
“We are grateful to all of the celebrities and survivors walking in this year’s Go Red For Women Red Dress Collection for inspiring women world-wide to prioritize their heart health and make ‘Know Your Numbers’ actionable,” said Nancy Brown, Chief Executive Officer, American Heart Association. “The American Heart Association’s Go Red For Women movement is honored to be a part of New York Fashion Week with Macy’s, to shine a bright light on women’s heart disease, both on and off the runway.”
“The Go Red For Women Red Dress Collection is more than a runway show, but a truly unique event that has inspired millions to support the cause,” said Holly Thomas, group vice president of cause marketing at Macy’s. “This year, it gets even more personal when one of our own Macy’s executives affected by heart disease is featured on the catwalk, plus three celebrities will be wearing the designs of our emerging Fashion Incubator designers from Chicago, San Francisco and Washington, D.C.”
MERCHANDISE THAT GIVES BACK: During the month of February, Macy’s offers customers additional ways to support this worthy cause through merchandise that gives back, including three limited-edition red dresses by Kensie ($99.00), Thalia ($89.50) and Calvin Klein ($134.00). For all three styles, 10 percent of the purchase price from Feb. 1 through Feb. 28 will be donated to Go Red For Women. To go red and get fit in style, Macy’s also offers exclusive Ideology active wear, which includes four graphic t-shirts where 10 percent of the purchase price will be donated to Go Red For Women. The dresses and active wear will be available in most stores and online at www.macys.com/GoRed.
Go Red For Women is the American Heart Association‘s national movement to end heart disease and stroke in women because it’s not just a man’s disease. In fact, more women than men die every year from heart disease and stroke. The good news is that 80 percent of cardiac events can be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s, with additional support from our cause supporters. For more information, please visit www.GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. They team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. (To learn more or to get involved, call 1-800-AHA-USA1, visit www.heart.org or call any of their offices around the country. Follow us on Facebook and Twitter.)
Go Red is a trademark of the American Heart Association, the Red Dress is a trademark of the United States Department of Health and Human Services.