Just In Time For The Valentine’s Day Shopping Season, The New Luxe Rodeo Drive Hotel Brings Final Shopping Amenity To Rodeo Drive

Rodeo Drive Curbside Valet Parking Ushered in in Grand Style and Now Available for Beverly Hills Guests and Shoppers

New Valet Offering Enhances Luxe Rodeo Drive Hotel’s Arrival Experience As the Only Hotel on the World-Famous Shopping Street

Luxe Rodeo Drive Hotel announced today in partnership with the Rodeo Drive Committee and the City of Beverly Hills that curbside valet parking has officially arrived at the legendary shopping street. Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is an exceptional destination for both Southern California residents, as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed drive. (For more information about Rodeo Drive, please visit www.rodeodrive-bh.com and follow us on Instagram at @RodeoDrive. #OnlyOnRodeo)


Left to Right: Regional General Manager of Luxe Hotels, Adam Sydenham, Chairman and Founder of Luxe Hotels, Efrem Harkham and Beverly Hills Mayor, John Mirisch, welcome curbside valet to Rodeo Drive. (Photo: Business Wire)

Starting today, the first-ever street level valet service in Rodeo Drive’s history arrives just in time for the Valentine’s Day shopping season. Hotel guests and Rodeo Drive visitors alike will experience a grand sense of arrival to the world-famous shopping destination. Located in front of Luxe Rodeo Drive Hotel’s iconic address, 360 N. Rodeo Drive, the street’s new valet amenity will be available for hotel guests of the property and is also open to the street’s shopping visitors, ensuring a luxurious experience that only Rodeo Drive can deliver.

The flagship of the Luxe Hotels brand, Luxe Rodeo Drive Hotel boasts the luxe_logodistinction of being the only hotel located on the world-famous street, Rodeo Drive, known globally for its high-end designer boutiques and the glamor of Beverly Hills. Set amongst couture fashion houses and restaurants, it is the ideal choice for guests seeking a glamorous backdrop for virtually any Los Angeles or Beverly Hills experience. The hotel gives guests a sense of being in a private club, with exclusive access available only to guests staying in the hotel. The 88-guestroom hotel conveys a stylish blend of the relaxed Southern California spirit and the elegance of Beverly Hills. The Luxe Club on Rodeo lounge offers a tasting room and bar offerings in a social club “members only” ambiance. It is a place like none other where guests can relax, gather and converse over a fine selection of beer, wines and spirits and delectable bites. The hotel’s wrap-around penthouse terrace and open rooftop deck is the only space in the hotel accessible to the public and is an ideal spot for hosting functions with spectacular views. It is the only rooftop available on the legendary street. (Luxe Rodeo Drive Hotel, www.luxerodeo.com is a brand of Harkham Hospitality, Inc.)

Ushered in in grand Beverly Hills style, the Mayor of Beverly Hills, John Mirisch, and hotelier, Efrem Harkham, officially valeted the first car this morning, a Bentley Bentayga supplied in partnership with O’Gara Beverly Hills, as members of the Beverly Hills’ City Council, Beverly Hills Conference and Visitors Bureau, Beverly Hills Chamber of Commerce, the Rodeo Drive Committee and Rodeo Drive store managers gathered for a ribbon-cutting ceremony.

As the world’s best-in-class shopping destination, adding valet parking to the street seems only natural,” said Mayor of Beverly Hills John Mirisch. “Our community thanks Luxe Rodeo Drive Hotel and its staff for opening up this long overdue amenity to Rodeo Drive retailers and visitors shopping on the street. Having visitors and community members able to valet park curbside on the street, spend a day out on Rodeo Drive, and text to retrieve their cars after a day of exploring our City’s wonderful retailers is what you would come to expect from our City.

Rodeo Drive has always been synonymous with luxury, lifestyle, and fashion, and we are so thrilled to offer this personalized service to our guests and visitors to Rodeo Drive,” said Founder and Chairman of Luxe Hotels, Efrem Harkham. “As proud members of the Beverly Hills community, we appreciate our partnership with the City in making valet parking this valuable amenity for the community and for street’s leading retailers. Our new service will be sure to enhance the guest and shopper experience for every retailer on the street.”

Drop off for valet will be available in front of Luxe Rodeo Drive Hotel. When shoppers are ready to end their day on Rodeo Drive, they can simply text the valet service and their car will be ready for pickup at the Luxe Rodeo Drive Hotel. In addition to text pickup at the property, select retailers along Rodeo Drive will also make store pickup service available for their top customers.

With this offering, our customer experience will be forever changed with the availability of curbside valet service to our world-class shopping destination,” said Rodeo Drive Committee President, Mark Tronstein. “The ushering in of this amenity brings new meaning to the saying ‘Welcome to Rodeo Drive.’”

Valet service is available 24 hours daily. Valet parking is $5 per every 30 minutes with a daily maximum rate of $20. Overnight fee is $36 per night.