Number-One Imported Vodka[i] Expands Award-Winning Portfolio
SVEDKA Vodka has announced SVEDKA Blue Raspberry, the dynamic new addition to its award-winning portfolio. Continuing SVEDKA’s focus on flavor innovation, SVEDKA Blue Raspberry delivers on the extreme flavor trend with an explosive sweet berry and tart lemon profile. SVEDKA Blue Raspberry opens with bright raspberry and berry notes that build to an energetic, hard lemon twist. SVEDKA’s iconic, shelf-popping, two-tone packaging further communicates the bold flavor blend with vibrant fuchsia raspberry tones transitioning to an electric blue hue.
“SVEDKA constantly looks to break the mold by introducing bold flavors to the vodka category, and we’re excited to unveil SVEDKA Blue Raspberry as the newest dynamic addition to our award-winning portfolio,” said Diana Pawlik, SVEDKA Vodka’s Vice President of Marketing. “SVEDKA Blue Raspberry is an electric, sweet and sour flavor combination, offering Millennials an adventurous new meta-flavor to match their exhilarating approach to life.”
SVEDKA Blue Raspberry targets the palate thrill seekers who crave extreme flavors, a trend seen across the food and beverage space in sour candies, spicy snacks and electric energy drinks coveted by Generation-Y. With raspberry and blue raspberry being the most sought-after vodka flavors among LDA consumers[ii], SVEDKA Blue Raspberry answers the Millennial call for all things bold and audacious.
SVEDKA Vodka is the number-one imported vodka brand in the United States and has won numerous category awards and accolades, including a Gold Medal for SVEDKA 80-Proof in the International Wine and Spirits Competition (2014), Impact’s “Blue Chip” Brand Award (2012, 2013), the Fast Track Award at Beverage Information Group‘s 2011 and 2010 Growth Brand Awards as well as Impact‘s “Hot Brand” award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), and a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011). SVEDKA Blue Raspberry is the most recent stateside launch from the Swedish-imported vodka brand, which boasts other innovative flavors that include SVEDKA Cucumber Lime, SVEDKA Grapefruit Jalapeño, SVEDKA Mango Pineapple, SVEDKA Strawberry Lemonade, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, in addition to SVEDKA’s core flavors: SVEDKA Cherry, SVEDKA Citron, SVEDKA Clementine, SVEDKA Raspberry, SVEDKA Vanilla and SVEDKA Peach.
- 1½ parts SVEDKA Blue Raspberry
- ice. Shake and strain into a shot glass. Garnish
- with a lemon wedge.
- ½ part Blue Curaçao
- ¼ part fresh lemon juice
Instructions: Combine ingredients in a cocktail shaker over
- 1½ parts SVEDKA Blue Raspberry
- ¾ part simple syrup
- Pinch of mint
- 3 blueberries
- 2 raspberries
- ¾ part fresh lime juice
Muddle blueberries, raspberries and mint in a shaker. Add remaining ingredients over ice and shake. Strain into a rocks glass with fresh ice.
SVEDKA Blue Raspberry will be available nationwide beginning March 2017 (varies by market), in 50ML (Suggested Retail Price (SRP) $1.99), 375ML (SRP $6.99), 750ML (SRP $12.99), 1L (SRP $16.99) and 1.75L (SRP $21.99).
[i] 2016 Adams Liquor Handbook, 9L volume sold 2015
[ii] IRI Multi-Outlet + Conv + Liquor 52wk 1.8.17
[iii] IRI, Total U.S. Multi-Outlet + Convenience 52wk 1.3.16 and NABCA, 12 months through 12.31.15