Banana Republic Launches Olivia Palermo Spring 2017 Pop-Ups at February NYFW and Announces a Fall 2017 Olivia Palermo Capsule Collection to Debut at September NYFW
More changes to the upcoming New York Fashion Week Fall2017/Winter 2018 Collections Show schedule were announced today. In addition to Vera Wang and Rodarte announcing their plans to show in Paris in March, other designers showing in Los Angeles (Tommy Hilfiger, Tom Ford and Rebecca Minkoff, among others) and this being the last time (in a while that) Proenza Schouler will be showing in New York City (they are relocating their next show– and the next one after that–to Paris next July during the Fall 2017/Winter 2018 Haute Couture collections show week), New York Fashion Week seems to be changing shape yet again. And I am sure that even more changes will be announced before the start of the shows in early February.
Banana Republic today announced that it will shift the timing of its NYFW presentations to be customer-facing when the collections are in-store and sees this as a natural evolution for the brand—among the first to offer See Now, Buy Now to customers a year ago—in service to customer demand for product as it’s shown.
On February 9, Banana Republic will celebrate its Spring/Summer 2017 collection with Olivia Palermo Pop-Up Shops at select Banana Republic stores. As the company’s Global Style Ambassador, Palermo has curated a distinctive pop-up experience in top Banana Republic doors. The pop-ups will reflect Palermo’s style from both an interior and fashion perspective, including personal touches that make the experience unique to her sensibility. An assortment of Banana Republic and third-party product personally picked by Palermo will sit in the pop-up shops year-round.
To kick off NYFW on February 9, Banana Republic will host pop-up celebrations at three store locations – SoHo (New York, NY), The Grove (Los Angeles, CA) and Grant Street (San Francisco, CA). Fans can meet Palermo at the SoHo event on February 9, or tune into Banana Republic’s LIVE 360 at 6 pm ET to join the party on www.bananarepublic.com. To top off February 9’s festivities, Banana Republic will be offering #BRSTYLERIDE – luxury lifts between select Banana Republic stores within New York, San Francisco, and Los Angeles, courtesy of BMW. Customers can get a ride in style with proof of purchase or use of #BRSTYLERIDE on social media.
As a further build to their partnership, Palermo and Banana Republic will reveal a Fall 2017 capsule collection designed by Palermo and the Banana Republic design team during the Spring/Summer 2018 Shows in September at NYFW. Supporting the brand’s goal to amplify awareness when collections hit stores, a private preview of the company’s Fall 2017 collections will be hosted for the long-lead press during February NYFW shows and then will be kept under-wraps until it is available for customer purchase in September.
“I am so honored to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection,” says Palermo. “We’re a great team and it’s truly been such a collaborative approach that reflects the synergy between my style and the brand.”