Retail News: Bloomingdale’s Celebrates The Chinese Lunar New Year

Select Stores Ring In The Year Of The Rooster With Festive Visual Displays, Products, And Events

Bloomingdale’s Beverly Center, Bloomingdale’s San Francisco Centre, and Bloomingdale’s South Coast Plaza will ring in the Year of the Rooster this Lunar New Year with unique merchandise, festive visual displays and special events from Jan. 21 – Jan. 28.

Visitors to these select Bloomingdale’s will be welcomed with tables filled with red bloomingdales-celebrates-lunar-new-yearpeonies symbolizing good fortune and joy for the New Year. Focal walls throughout the stores will display a collage of red envelopes creating a rooster zodiac, as well as the phrase “Gong Xi Fa Cai” which means “Happy New Year in Mandarin.” Continuing the visual theme throughout the store, silver mannequins with red mohawks will be dressed in red-colored fashion paying homage to the lucky color, as well as this year’s zodiac sign. Visitors will have the opportunity to shop Bloomingdale’s exciting product selection, including a Baccarat crystal rooster, Lalique rooster bowl, MCM New Year Series backpack, Marc Jacobs fire rooster card case and a Bloomingdale’s limited-edition Year of the Rooster tote bag.

Bloomingdale’s Beverly Center will kick off the Lunar New Year celebration on Jan. 21 with a New Year inspired fitness class, Powerlines: Energy in Motion. Created by international trainer, Shay Kotsabi, the class will begin with grounding meditation and fuse functional training, the foundation of barre and cardio-power intervals to spark the mind, body, and spirit. After the class, guests are invited to enjoy a festive tea bar plus receive a complimentary, Year of the Rooster tote filled with glam goodies. On Jan. 21 and Jan. 26, Bloomingdale’s Beverly Center will also offer delicious sweets and treats in the men’s department, red-themed cosmetic cases and a red envelope giveaway with select envelopes filled with fun prizes, including cosmetic samples and a Year of the Rooster tote bag. Visit for more details.bloomingdales_logo

On Jan. 28, Bloomingdale’s San Francisco Centre will host musicians from Melody of China for a classical music performance as well as Lion Dancers to perform the traditional New Year’s dance throughout the store. A complimentary limited-edition Year of the Rooster tote bag will also be passed out at the Bloomingdale’s Visitors’ Center on Level 1. To claim the complimentary tote, visitors must pick up a red envelope from the Westfield Mall Guest Service Desk on Friday, Jan. 20, 10 a.m. – 8:30 p.m. or Saturday, Jan. 21, 10 a.m. – 8:30 p.m. Visit for more details.

Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 38 Bloomingdale’s stores and 17 Bloomingdale’s, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. For more information, or to shop anytime, visit