UGG® for Men (a division of Deckers Brands) announced it will launch a Limited Edition Fall ‘17 collaboration with designer Phillip Lim as part of his 3.1 Phillip Lim line. The limited edition capsule collection will feature four distinct styles of men’s Classic footwear starting at $250.
3.1 Phillip Lim’s provides an approachable designer experience with beautiful everyday classics accented with touches of madness. The result – cool, easy, chic looks for men and women that embody youthful elegance and personal style. Phillip Lim debuted his self-titled brand, 3.1 Phillip Lim, in 2005 to instant success, both critically and commercially. Over ten years later, the brand is now available in over 50 countries and 450 boutiques and department stores worldwide. The company’s vision of designer clothes at contemporary prices has opened up the once dormant bridge market, establishing itself as a respected business model and is seen as a pioneering force in the industry.
As creative director, Lim took his effortless, modern aesthetic and reimagined the California-cool Classic boot UGG® for Men is known for. Featuring the Classic High, Classic Short, Outdoor High and Outdoor Short boots the four-piece collection includes classic plaids, bright pops of color and masculine hardware zipper detailing.
“As a designer, I am constantly interested in exploring unexpected elements to create new aesthetic propositions. One of the reasons I wanted to collaborate with UGG is because I felt that together we could create a collection that would inspire a laid back sense of cool. The approach stemmed from my California roots and memories of wearing UGG – a pure expression of unexpected fun and casual elegance” says Lim.
“Phillip Lim brings a fresh perspective to our men’s line, reimagining our iconic styles in a new way. This collection reflects his thoughtful craftsmanship in artful stitching and precise detail. We are thrilled to partner with him on this innovative capsule collection this season” adds Andrea O’ Donnell, UGG® Brand President.