Hourglass Cosmetics Launches Empowering Lipstick Campaign, GIRL, With 90s Supermodel Jenny Shimizu

We live in a world of unprecedented reach; it’s a time when anyone can use their influence for good,” – Jenny Shimizu

Hourglass Cosmetics is proud to announce the launch of GIRL, a lipstick collection intended to help recognize the good in others and yourself. At the center of the campaign are 20 shades, from Protector to Activist, Innovator to Visionary, brought to life by model-turned-role-model Jenny Shimizu and the #GIRLFORGOOD social media campaign.

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Jenny Shimizu

Hourglass Cosmetics was founded in 2004 when beauty industry veteran Carisa Janes saw a void in the beauty market. Founded with a commitment to reinventing luxury cosmetics, Hourglass has carved a niche for itself as an innovative beauty brand.

Hourglass exists at the revolutionary intersection of science, beauty and luxury. The brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention. Complexion products are infused with the most groundbreaking active ingredients available to create unbelievably surreal skin. Distinguished by sensorial textures, modern color collections, and sleek custom packaging—Hourglass puts the art in state-of-the-art.Hourglass-Logo-New

Having launched at Barneys New York in 2004, Hourglass is now available at retailers worldwide including Bergdorf Goodman, Nordstrom, John Lewis, Lane Crawford, Blue Mercury, Harvey Nichols, Mecca, Net-A-Porter, Liberty, Space NK, Urban Retreat at Harrod’s, as well as Sephora stores in the US, Mexico, Brazil, Italy, Canada, Singapore, Malaysia and Thailand. For a list of authorized Hourglass retailers, please visit our online store locator.

Hourglass opened its flagship retail store in 2014, located on Abbot Kinney Blvd, in Venice, California. The 1400-square-foot space features sleek, modern design and sophisticated visuals. The store carries the full Hourglass line, features exclusive merchandise and offers full makeup services.

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The Hourglass Girl Lip Stylo Collection

90s supermodel Jenny Shimizu makes a return to modeling for the launch of GIRL. An iconic image transcends convention and resonates with meaning beyond its surface. No truer words describe the work of Jenny Shimizu. More than a decade after stepping in front of the camera lens, the supermodel, actress and media personality has shined whether dominating the catwalk, working in independent cinema or serving as a judge on the hit Bravo reality show, Make Me A Supermodel.

Born in San Jose, California in June 1967, Jenny grew up in Santa Maria, California and attended California State University, Northridge on a basketball scholarship. She later moved to Los Angeles to open a car garage. Soon after, Jenny was approached by a casting director while saddling her motorcycle outside an L.A. nightclub and introduced to Calvin and Kelly Klein. The designers were looking for a singular, androgynous face to represent their new fragrance, CK One. She landed her first fashion show for Calvin Klein at the Hollywood Bowl, followed by the pioneering black and white ad campaign. After came Banana Republic’s “American Beauty” campaign by Bruce Weber, which cast Jenny front and center on a Times Square billboard. From there, Jenny worked for such designers as Versace, Prada, Jean Paul Gaultier, Yohji Yamamoto, Donna Karan, Anna Sui, Thierry Mugler, Levi’s, J. Crew, The Gap, L.A. Eyeworks and the United Colors of Benetton. In addition, she also modeled in the world renowned Pirelli calendar and was featured in beauty campaigns for Clinique and Shiseido. Throughout the 90’s Jenny appeared in magazine editorials for Italian Vogue, Harper’s Bazaar, Glamour, Allure, Elle, Marie Clare, Italian Glamour, French Glamour and the cover of Australian Vogue. Jenny has shot with fashion’s most celebrated photographers including Richard Avedon, Bruce Weber, Irving Penn, Steven Meisel, Michael Thompson, Mario Sorrenti, Michel Comte, Mario Testino, Ellen Von Unwerth, Paolo Roversi, David LaChapelle, Sean Mortensen, Dusan Reljin and David Sims to name a few.

Likewise, her image is exhibited in museums and books all over the world. Exhibits include The Model as Muse (Metropolitan Museum of Art, 2009) and Catherine Opie: American Photographer, Retrospective (Guggenheim Museum, 2008); as well as a permanent exhibit at the Pirelli Museum. Books include Any Objections? by Mario Testino; Couples by Ellen Von Unwerth; The Art of Makeup by Kevyn Aucoin; Fifty Years of Fashion: New Look to Now by Valerie Steele; and The House of Klein: Fashion, Controversy and Business Obsession by Lisa Marsh.

In 1993 Jenny became personally involved with Madonna, after making a cameo in the music video “Rain” (1993). Then came Foxfire (1996), Jenny’s first feature film and leading role, cast opposite of former love, Angelina Jolie. Despite the flood of gossip she received, Jenny has never been shy or apologetic of her high profile relationships. While in her early 20’s Todd Hughes cast Jenny in the madcap, John Waters-esque murder mystery Ding Dong (1995) and in the early 2000’s the two reunited in The New Women (2001). Jenny’s recent works includes the award-winning feature film, Itty Bitty Titty Committee (2007) directed by Jamie Babbitt; two short films, Four Steps (2009) and Tools 4 Fools (2009); and the feature film, Bob’s New Suit (2009).

Jenny’s television roles include a special appearance on the “coming-out” episode of Ellen (1997) and playing Elena on Here Television’s Dante’s Cove (2007). Since 2005, Jenny has been celebrated for her unique beauty in E Television’s Sexiest Top Models (2005) and UK Channel 4’s 100 Greatest Sex Symbols (2007). Making a critically acclaimed shift into reality television, Jenny appeared on “America’s Next Top Model,” (2005), Logo Television’s Curl Girls (2007), and as a guest judge on RuPaul’s Drag Race (2009). Jenny is currently a series regular judge, with fellow supermodel Tyson Beckford, on Bravo’s Make Me a Supermodel (2009).

To date, Jenny was ranked as one of the 10 Most Amazing Women in Show Business by Power Up and one of A Magazine’s “100 Most Influential Asian Americans of the Decade 1989-1999” and the “Philadelphia International Gay and Lesbian Film Festival 2006 Lesbian Icon Award.” When she’s not acting or modeling, Jenny can be found restoring Bentleys, Rolls Royces and Cadillacs from the 40’s, 50’s and 60’s. She is also an avid motorcycle rider with a love for Ducati’s. At the age of 49, she is also now working towards becoming a Los Angeles police officer, as she felt driven to serve her community.

Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model,” says Hourglass founder Carisa Janes. “It’s imperative that we are sharing stories, like Jenny’s, of confidence, inspiration and of making a difference.

#GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the social image generator at www.girlforgood.com. Users can create and share a photo of themselves or a friend, using one of the 20 shade names. By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – today, anyone can be a source of inspiration.

The Hourglass Girl Lip Stylo Collection is available in 20 shades: Believer, Creator, Explorer, Seeker, Peacemaker, Achiever, Influencer, Dreamer, Idealist, Futurist, Activist, Inventor, Lover, Innovator, Visionary, Icon, Leader, Liberator, Protector and Warrior.

For more information, please visit www.hourglasscosmetics.com or follow on Instagram and Facebook @HourglassCosmetics

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