Diverse Individuals Illuminate L’Oréal Paris’ Belief that “You’re Worth it”
L’Oréal Paris, the #1 Global Beauty Brand in the world, launches “Your Skin, Your Story,” a new campaign for its True Match foundation range, that celebrates the intrinsic worth and beauty of everyone. Inspired by the 33 shades of True Match, “Your Skin, Your Story” champions the unique mosaic of American beauty and L’Oréal Paris’ tenet “You’re Worth It.” From an artist and artisan native to Nepal, to an American transgender model, actress and writer, to a travel and food lifestyle blogger from Hawaii, to a millennial male model of Caribbean descent, each of the individuals featured share their unique heritage and skin story.
In 1994, L’Oréal Paris achieved a technological breakthrough as the pioneer in bringing shade-matching technology to the mass foundation category. Promising to precisely match skin’s tone and texture, L’Oréal Paris True Match Super-Blendable Makeup offers an extensive range of expertly-calibrated shades created to match match the US consumer. Based on depth and undertone with warm, neutral and cool categories, True Match’s exclusive shade-matching system took the guesswork out of finding the perfect foundation. In 2012, True Match expanded its collection with new and improved global-inspired shades. True Match Super-Blendable Makeup now offers a range of 33 precisely calibrated foundations that represent a universe of skin color for our most precise match, 100% guaranteed.
‘Your Skin, Your Story” casts actresses, young creatives, change makers and models, all embodying a strong sense of self-worth and empowerment. L’Oréal Paris global spokeswomen, actress Blake Lively, and models Lara Stone, Alexina Graham, and Xiao Wen Ju are featured along with newcomers model Darnell Bernard and lifestyle influencer Cipriana Quann. Additionally, advocates for progress in body diversity, Sabina Karsson and Marquita Pring along with transgender model and trans rights activist Hari Nef are featured in the campaign.
The first piece of the “Your Skin, Your Story” integrated social, digital and television campaign, will air as a commercial on Sunday, January 8 during the 74th Annual Golden Globe Awards.
“L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth,” says Tim Coolican, Deputy General Manager, L’Oréal Paris USA. “By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin.“
“‘Because I’m worth it’ is an iconic belief that resonates with so many, for good reason. Now more than ever, that simple phrase is a powerful reminder to us all as people are coming together, rising up, and standing for their value. We are worth it. We are different shapes and sizes. We are different colors. We are beautiful inside and out. We are kind. We are brave. We are vulnerable. We are flawed. We are perfect. We are worth it. And we each have a story to tell. Which is why I was so moved by the ‘Your Skin, Your Story’ campaign. It’s a beautiful illustration that we are in this together. And we are listening to one another and celebrating each other for both our similarities, and our differences. Now THAT’S beautiful,” remarks spokeswoman, Blake Lively.
Created by McCann New York and directed by Loic Maes and Jonathan Lia of Good Company, the “Your Skin, Your Story” campaign premieres this Sunday and will live on social, digital and in print media in the following weeks.